Missouri State University
Brand Updates

Sharing MSU with campus and beyond

Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

about missouri state
Visitors, influence leaders and community partners gain important information and plans about MSU through these publications. The goal of each is to enhance the reputation of Missouri State and build greater visibility in the state.
Leg guide
Legislative Guide
promises fulfilled
Promises Fulfilled – Silver award by CASE District IV
long range plan
Long-Range Plan
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Calendar highlights candid moments and documentary-style images

Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

The families of new MSU students are given this calendar during Student Orientation, Advisement and Registration to help them and their students make the transition to college. It keeps families informed of important dates, including finals and breaks. It also has contact info in case they have questions.
New student and families calendar

New student and family calendar

The families of new MSU students are given this calendar during Student Orientation, Advisement and Registration to help them and their students make the transition to college. It keeps families informed of important dates, including finals and breaks. It also has contact info in case they have questions. The 2016-17 calendar received a Gold award from Case District IV.

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Welcome Center audio visuals captures feel of dynamic campus community

Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

Welcome Center panels

The Davis-Harrington Welcome Center is the “front door” to campus. All tours for prospective students start here, so we created interactive panels with text, videos and more about different aspects of campus that would appeal to incoming students and their families. Additional visual elements of the brand are seen throughout the center, including a display highlighting MSU’s commitment to sustainability.

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Building banners highlight “Citizen-Construction”

Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

psu_caitlinshukwit
Plaster Student Union banner

Headlines embody brand

Caitlin Schukwit is a sight to see hanging around campus. Caitlin is one of seven students featured on banners that are hung in prominent places around campus. The brief info about each student backs up the “citizen-construction,” a messaging tool in the brand platform that highlights how the campus community is putting the public affairs mission into action.

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Reaching prospective students: Know your audience’s needs

Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

Recruiting graduate students

Graduate students are focused. Focused on programs, mentors, outcomes and cost. These factors are at the forefront of recruitment materials that prospective students receive when they begin researching Missouri State’s graduate offerings. This publication is hand-distributed, with opportunity for students to visit with MSU professionals. The call to action is to apply to the Graduate College.

Students who accept invitation to the Honors College experience smaller class sizes, engaging course work and special library privileges

An invitation to the Honors College

High ability students who are accepted to Missouri State receive an invitation to the Honors College. The invitation outlines the benefits students receive in the Honors College, such as smaller class sizes, engaging course work and special library privileges. The call to action is to complete the Honors College response form and apply for Missouri State’s most prestigious scholarships.

coe

Inspiring future teachers

One in eight teachers in Missouri are a graduate of Missouri State. This is one of many informational graphics used by the College of Education to convey beneficial information to prospective future teachers. This brochure outlines the offerings of the college, while promoting the teaching profession. Students are invited through the publication to tour, request additional information and apply.

hospitality

Leading in hospitality

Job placement rates, starting salaries and elite accreditation are forefront in the information prospective students learn about the hospitality leadership department. Students are invited through the publication to tour, request additional information and apply.

 

 

 

 

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Recruiting the “Best-Fit” Missouri State students

Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

viewbook
Missouri State is focused on attracting, recruiting and retaining students who are the right fit. These students fit our brand personality of pragmatic and optimistic, engaged and tenacious, genuine and grounded. These defining traits are emphasized throughout the viewbook, the admissions office flagship recruitment publication. The printed recruitment materials won Silver and Bronze awards from District IV CASE  in 2016.
out of state
More than 15 percent of Bears are from states outside of Missouri. Information like the out-of-state fee waiver and cost comparisons are key among the messages shared with students who are interested in attending Missouri State.
request for information
Students have the opportunity to request additional information on academic and co-curricular offerings online, as well as when they visit with an admissions representative.
admission postcard
Missouri State takes a bit of Bear spirit to the Chicago area to meet with prospective students who want to know more about how a public affairs education will serve them throughout life.
presidential scholars
High ability prospective students are invited to apply for the presidential scholarship, Missouri State’s most valuable academic award.
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Campus community sees Missouri State’s brand in action

Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

bears-in-the-know-flyer
The campus community is the target audience for this promotional Bears in the Know speaker series flyer. The communications plan also included email, web and social notices of the events utilizing the branded content.

 

Missouri State University Foundation Board of Trustees and members receive an annual report each fall during the yearly meeting held prior to Homecoming.
Missouri State University Foundation Board of Trustees and members receive an annual report each fall during the yearly meeting held prior to Homecoming. The Annual Report received a Gold award from CASE District IV in 2016.
The Missouri State Way campaign is targeted at faculty, staff and students each fall.
The Missouri State Way campaign is targeted at faculty, staff and students each fall.
The hospitality leadership postcard addresses the alumni and donor campaign.
The hospitality leadership postcard addresses the alumni and donor campaign.
Alumni and friends returning to campus for Homecoming received information on a number of events and opportunities to win prizes.
Alumni and friends returning to campus for Homecoming received information on a number of events and opportunities to win prizes.
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Make a “statement” with our new PowerPoint template

Statement — our new flagship PowerPoint template — is now available for download.

This comprehensive template includes light and dark designs in both widescreen and standard formats.

Sample of slide layouts from Statement template

Select from more than 30 on-brand slide layouts that accommodate large photographic spreads, feature content and callout items. Additionally, modest animations add a dynamic quality to the template.

Download Statement

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Updated visual identity assets ready for download

Distinctively Missouri State

Missouri State is the proud new owner of the trademark Make Your Missouri Statement and we’re welcoming it with open arms. The phrase and mark help illustrate the Missouri State story. Please use the trademarked mark for all further projects.

Make Your Missouri Statement

Download the Make Your Missouri Statement mark

Secondary color with kick

Our robust color palette is even better. Brick City Red has been modified into a rich and more vibrant accent shade which provides increased visibility against backgrounds other than white. To ensure consistency with all future uses, please update your color palettes with the latest downloads.

Updated colors

Download color palettes 

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