Missouri State University
Brand Updates

Web font update offers consistent visual experience, greater readability

The brand fonts were recently incorporated into the design of the Missouri State website.

This subtle, yet important update was released last month after working through some of the extra challenges associated with web fonts including license considerations and increased page load time.

We’re excited to offer a more consistent visual experience between platforms and increased content readability for staying up-to-date on what’s happening within the Missouri State community.

Explore our brand fonts

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Inspiration: Missouri State Career Center Facebook post

In this series of posts we celebrate examples of creative and engaging branding within the university community. We highlight these to inspire you in your branding efforts!

Who caught our attention

Missouri State Career Center’s Facebook post.

Why it captures the brand 

The Career Center uses several effective visual elements to convey its message.

  • The Career Center used deconstructed frames, recommended under the branding guidelines. These convey a sense of motion, like turning a page or taking a step toward opportunities.
  • It uses the recommended primary brand color of maroon for a consistent, Missouri State-focused message.
  • It includes appropriate imagery with its use of statement photography. This is done to capture the pulse of the university. In this example students are preparing to use their degree to find a teaching job at the local, regional and national level.

How it meets the Career Center’s goals 

These brand elements help the Career Center demonstrate preparation for an education fair, which gives students the opportunity to find employment after graduation.

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Download customizable brand certificate

Certificates that can be customized to your specific program or event needs are now available for download in the Office Collateral Brand Assets. Each certificate option has customizable areas for the program, certificate name and signature lines.

brand certificate

Select from two layouts that accommodate one or two signature lines.

Download Certificate

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Sharing MSU with campus and beyond

Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

about missouri state
Visitors, influence leaders and community partners gain important information and plans about MSU through these publications. The goal of each is to enhance the reputation of Missouri State and build greater visibility in the state.
Leg guide
Legislative Guide
promises fulfilled
Promises Fulfilled – Silver award by CASE District IV
long range plan
Long-Range Plan
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Calendar highlights candid moments and documentary-style images

Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

The families of new MSU students are given this calendar during Student Orientation, Advisement and Registration to help them and their students make the transition to college. It keeps families informed of important dates, including finals and breaks. It also has contact info in case they have questions.
New student and families calendar

New student and family calendar

The families of new MSU students are given this calendar during Student Orientation, Advisement and Registration to help them and their students make the transition to college. It keeps families informed of important dates, including finals and breaks. It also has contact info in case they have questions. The 2016-17 calendar received a Gold award from Case District IV.

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Welcome Center audio visuals captures feel of dynamic campus community

Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

Welcome Center panels

The Davis-Harrington Welcome Center is the “front door” to campus. All tours for prospective students start here, so we created interactive panels with text, videos and more about different aspects of campus that would appeal to incoming students and their families. Additional visual elements of the brand are seen throughout the center, including a display highlighting MSU’s commitment to sustainability.

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Building banners highlight “Citizen-Construction”

Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

psu_caitlinshukwit
Plaster Student Union banner

Headlines embody brand

Caitlin Schukwit is a sight to see hanging around campus. Caitlin is one of seven students featured on banners that are hung in prominent places around campus. The brief info about each student backs up the “citizen-construction,” a messaging tool in the brand platform that highlights how the campus community is putting the public affairs mission into action.

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Reaching prospective students: Know your audience’s needs

Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

Recruiting graduate students

Graduate students are focused. Focused on programs, mentors, outcomes and cost. These factors are at the forefront of recruitment materials that prospective students receive when they begin researching Missouri State’s graduate offerings. This publication is hand-distributed, with opportunity for students to visit with MSU professionals. The call to action is to apply to the Graduate College.

Students who accept invitation to the Honors College experience smaller class sizes, engaging course work and special library privileges

An invitation to the Honors College

High ability students who are accepted to Missouri State receive an invitation to the Honors College. The invitation outlines the benefits students receive in the Honors College, such as smaller class sizes, engaging course work and special library privileges. The call to action is to complete the Honors College response form and apply for Missouri State’s most prestigious scholarships.

coe

Inspiring future teachers

One in eight teachers in Missouri are a graduate of Missouri State. This is one of many informational graphics used by the College of Education to convey beneficial information to prospective future teachers. This brochure outlines the offerings of the college, while promoting the teaching profession. Students are invited through the publication to tour, request additional information and apply.

hospitality

Leading in hospitality

Job placement rates, starting salaries and elite accreditation are forefront in the information prospective students learn about the hospitality leadership department. Students are invited through the publication to tour, request additional information and apply.

 

 

 

 

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Recruiting the “Best-Fit” Missouri State students

Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

viewbook
Missouri State is focused on attracting, recruiting and retaining students who are the right fit. These students fit our brand personality of pragmatic and optimistic, engaged and tenacious, genuine and grounded. These defining traits are emphasized throughout the viewbook, the admissions office flagship recruitment publication. The printed recruitment materials won Silver and Bronze awards from District IV CASE  in 2016.
out of state
More than 15 percent of Bears are from states outside of Missouri. Information like the out-of-state fee waiver and cost comparisons are key among the messages shared with students who are interested in attending Missouri State.
request for information
Students have the opportunity to request additional information on academic and co-curricular offerings online, as well as when they visit with an admissions representative.
admission postcard
Missouri State takes a bit of Bear spirit to the Chicago area to meet with prospective students who want to know more about how a public affairs education will serve them throughout life.
presidential scholars
High ability prospective students are invited to apply for the presidential scholarship, Missouri State’s most valuable academic award.
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Campus community sees Missouri State’s brand in action

Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

bears-in-the-know-flyer
The campus community is the target audience for this promotional Bears in the Know speaker series flyer. The communications plan also included email, web and social notices of the events utilizing the branded content.

 

Missouri State University Foundation Board of Trustees and members receive an annual report each fall during the yearly meeting held prior to Homecoming.
Missouri State University Foundation Board of Trustees and members receive an annual report each fall during the yearly meeting held prior to Homecoming. The Annual Report received a Gold award from CASE District IV in 2016.
The Missouri State Way campaign is targeted at faculty, staff and students each fall.
The Missouri State Way campaign is targeted at faculty, staff and students each fall.
The hospitality leadership postcard addresses the alumni and donor campaign.
The hospitality leadership postcard addresses the alumni and donor campaign.
Alumni and friends returning to campus for Homecoming received information on a number of events and opportunities to win prizes.
Alumni and friends returning to campus for Homecoming received information on a number of events and opportunities to win prizes.
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