Missouri State University
College of Business News
"Think Bigger and Bolder"

Glass Hall Renovation and Expansion Update-Fall 2016

Robert & Marlese Gourley and Jim Wilson toured the Robert Gourley Student Success Center September 1.
Robert & Marlese Gourley and Jim Wilson toured the Robert Gourley Student Success Center September 1.

Great strides have been made over the summer on the Glass Hall renovation and expansion project.  With faculty and staff vacated from the building for the summer, DeWitt & Associates was granted full access for 11 weeks. At times, there have been over 150 workers in and around Glass Hall.

Robert Gourley Student Success Center

The Robert Gourley Student Success Center expansion is taking shape. The concrete has been poured for each of the four floors; and, roof installation has begun with the goal of having it watertight by October. The sidewalk on the north side, part of which is heated to help address icing issues, has also been installed between Glass Hall and the Allison South stadium.

Renovation of the existing space

Inside the existing Glass Hall space, a new fire suppression system has been installed.  Each of the upper-floor hallways has new carpet, freshly painted walls and new LED lights.  Numerous HVAC units were raised on these floors, as well, to accommodate higher ceilings.  The combination of new lights and higher ceilings gives the space a vibrant and open feeling.

Departmental offices on the upper floors have new carpet and paint as well as larger entrances with glass walls and doors.  These new

Installation began on exterior glass walls on August 26.
Installation began on exterior glass walls on August 26.

entrances will help orient all who enter Glass Hall and will make it easier to distinguish between departments.

On the first floor, the entire exterior wall on the south side has been removed; and, on the north side a large section has been removed.   A new foundation is in place, in both of these areas, to support the new glass exterior walls.  When these new walls are complete, students will have a great view of the mall while studying or socializing in collaborative spaces in the south hallway that will span the length of the building.  Students will also have a great view of the Allison South Stadium while sitting inside Einstein Brothers Bagels on the north side of the building.   Einstein Brothers Bagels is set to open in fall of 2017.

The new vending area on the first floor behind the north elevators is almost complete and is set to open in fall of 2016.  New terrazzo flooring has been installed in several areas of the first floor and will eventually be installed on all of the main hallways of this floor.

Glass Hall Reopened August 2016

Terrazzo flooring was installed on the first floor in July.
Terrazzo flooring was installed on the first floor in July.

Glass Hall reopened to faculty, staff, students, and visitors on August 15, after an eleven week closure.  Most areas of the existing space are open for the fall 2016 semester. However, there are still a few active construction zones and work will continue on both the existing space and student success center until all work is completed in fall 2017.

Stay in the know on this project

To remain up to date on this project, please visit our website.  You can also watch a live video feed throughout the project for a real-time view of the action.  If you will be visiting Glass Hall during the fall 2016 semester, please visit the following website for additional information.

Interior hallways, August
Interior hallways, August
July 26 and August 26 view of the Dean's Office
July 26 and August 26 view of the Dean’s Office
A view of the exterior on the first day of the fall semester, August 22.
A view of the exterior on the first day of the fall semester, August 22.
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Faculty and Staff Spotlight

Research

Ron Coulter, head of the Marketing Department, along with marketing faculty members Steve Parker, faculty emeritus, Christina Simmers, professor, and Chris Ellis, faculty emeritus, published “Segmenting Local Financial Service Markets: Balancing an Independent Image with the Need for More Business” in the Academy of Marketing Studies Journal.

Alex Hamwi, associate professor in the Marketing Department, coauthored a paper titled “Absolute vs. Relative Sales Failure” in the Journal of Business Research, and a paper titled “Artificial Emotions Among Salespeople: Understanding the Impact of Surface Acting” in the Marketing Management Journal.  He also coauthored a manuscript titled “Ethical Climate and Psychological Contract Violation: Precursors of Salesperson Frontline Deviance” in the Journal of Selling.

Charles Hermans, professor in the Marketing Department, Ron Coulter, head of the Marketing Department, and Chris Ellis, faculty emeritus in Marketing, published “An Empirical Analysis of Attitudes Toward Online Auctions: A Cross-Regional Comparison of Europe, India, and the United States” in the Journal of International Business and Cultural Studies.

Marketing Department Professors, Charles Hermans and Christina Simmers, published “Marketing Mission: The Divergence of Missiological Thought Between Pastors and Missionary Leadership” in the International Bulletin of Mission Research.

Carol J. Miller, distinguished professor in the Finance and General Business Department, published “Benefit Corporations and Other Socially Responsible Business Structures” in the Regional Business Review.

 

New Faculty and Staff

School of Accountancy (SOA)

Christopher Slinkard joins the SOA as an instructor and will be teaching Introduction to Financial Accounting.  Christopher is a Certified Public Accountant (CPA) and has a master’s degree in project management from Missouri State.

 

Computer Information Systems (CIS)

Joshua Davis joins CIS as department head.  He was recently Chair of the Department of Supply Chain and Information Management and Associate Dean of the School of Business at College of Charleston.  He earned his Ph.D. from the University of South Carolina.

Kang Kang Qi joins CIS this fall as an assistant professor and recently completed his Ph.D. from Michigan State University.

Chen Yan joins CIS as an instructor for QBA courses.  She holds a M.S. in Applied Statistics from Michigan State University.

 

Finance and General Business (FGB)

Jana Ault-Phillips joined FGB in January, 2016, as an instructor of Business Law. She earned her J.D. from Washington University in St. Louis.

Seth Hoelscher joins FGB this fall as an assistant professor of finance. He earned his Ph.D. degree from Oklahoma University.

Kathleen Larkin joins FGB this fall as an instructor of Risk Management and Insurance/Business Law. She earned her J.D. degree from St. John’s University.

Cedric Mbanga joins FGB this fall as an assistant professor of finance. He earned his Ph.D. degree from Louisiana Tech University.

 

Management (MGT)

Rayanna Anderson joins MGT as the entrepreneurship and community liaison.  Rayanna was formerly a University employee with the SBTDC and MDI.  She holds a MBA from Missouri State University.

Ben Goss joins MGT as an assistant professor in the area of entertainment management.  He holds an Ed.D from the University of Southern Mississippi.

Jenny Limcher joins the Master of Business Administration Office as a MBA/graduate program advisor.  She is also a per course instructor in the Management Department teaching MGT 447.  She received her MBA from Missouri State University.

Stephen Mueller joins MGT as a professor of entrepreneurship.  He earned a Ph.D. in Management from the University of Texas at Dallas.

Lori Peterson joins MGT as a visiting assistant professor and will be teaching Strategic Management and Policy.  She completed her PhD with Texas Tech University.

Kim Stagner joins the Master of Business Administration Office as a MBA/graduate program advisor.  Kim holds a MBA from Missouri State University and has been an advisor in the COB Business Advisement Center for 14 years.

 

Marketing (MKT)

Barry Cobb (former interim Department Head for Management at MSU) joins the Marketing Department as an associate professor in the area of Logistics, Supply Chain & Operations Management.  He holds a Ph.D. from the University of Kansas.

Seth Cockrell recently completed his Ph.D. from Michigan State University and will be an assistant professor in the area of strategic marketing.

David Hammons joins the department as an instructor.  David was formerly a per-course instructor in the department and will now teach full-time in the area of logistics and supply chain management.  He holds a MBA from Drury University.

Lin Da (Jackson) Li recently completed his Ph.D. at the University of Alabama.  As an assistant professor he will be teaching in the area of operations management.

Jenifer Skiba just completed her Ph.D. from the University of Nebraska and will be an assistant professor in the area of Logistics, Supply Chain management, and strategy.

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Dean’s Corner

Dean's corner logoThere is no feeling quite like the feeling you get at the beginning of a new school year.  There is substantial electricity in the air and smiles of optimism all across campus.  This feeling of energy and hope is one of the many reasons I enjoy working in education.

The beginning of a new school year is a great time to focus on goals and start working to achieve them.  Over the summer many faculty, staff, and students got a head start on just that.  This issue highlights several notable achievements, an update on the Glass Hall renovation and expansion project and introductions of our newest faculty and staff members.  Thank you for staying connected with COB and I hope wherever you are that you feel a bit of the electricity in our college.

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Alumni Spotlight: Alumna recognized as business, community leader in Atlanta

Nicole Williams headshot
Nicole Williams

Nicole Williams seemed destined for sales since her days as a Girl Scout.

Even though she perceived herself as shy, “I always sold the most cookies or had the most badges.”

Asking for money for a cause she believed in came easily to her. What didn’t come easily: Her undergraduate degree. In 2000, she was a single mom to twin toddlers, working two jobs and taking 18 hours of classes for a marketing degree.

Dr. Linda Pettijohn, who retired from the marketing department in 2010, said of the thousands of students she taught in her 23 years at MSU, Williams stands out. “If you say you can’t have it all, you haven’t met Nicole,” Pettijohn said. “Everyone gets 168 hours in a week, but to know Nicole you would have thought she had 200. That was how well she got things done.”

She often used Williams as an example for other students.

“Dr. Pettijohn would say, ‘If anyone needs help with time-management skills, contact Nicole,’ ” Williams said. “I used that story a lot in interviews, or when people want to know the true Nicole.”

Williams used that work ethic in jobs in finance, biotech/pharmaceutical and nonprofit organizations. Her career took her to Atlanta in 2011, and in 2014 she opened a State Farm Insurance agency.

“My business has really flourished because people see me being a leader in the community and want to help me grow my business.”

Williams is the president of the National Sales Network’s Atlanta chapter, which organizes professional development opportunities for minority sales professionals and managers. It has about 300 members.

She is also an alumna and board member of the Atlanta chapter’s New Leaders Council, which trains entrepreneurs and other professionals to develop into progressive political leaders.

“I knew five people when I moved to Atlanta; now my network is probably more than 2,000 people because of my involvement in nonprofit organizations.”

In 2014, she was recognized as an “Emerging Leader” by Who’s Who in Black Atlanta. In 2016, she was featured in Ryse magazine, a print piece of the Ryse media group that celebrates multicultural professionals.

Her time-management skills are still sharp: She is considering opening another business and may start fundraising for a political campaign. She is also preparing to send her 17-year-old twin sons to college.

She attributes some of her success to Missouri State professors, who taught her about personalized service — when “people know your name and know your history. I learned that approach from Missouri State, and it really has helped me throughout my career.”

This article appeared in the Summer 2016 edition of the Missouri State Magazine and can be accessed online here.

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Mobile marketing and augmented reality

Chuck Hermans
Chuck Hermans

A few years ago, if you weren’t on the web, you were behind the times. Today, if you’re not mobile, you’re potentially losing customers. But not every small business has the resources to develop their own mobile app, let alone an app that has location information about potential customers.

Augmented reality has become quite a revelation among gamers and is drawing huge interest from corporate sponsors since the release of Pokémon Go in early July. While Pokémon Go may be the new craze, augmented reality games and apps have been around for a while. “There’s an app for that!” There is an augmented reality app that lets you see how your hair would look if it was a different color; there are apps to take virtual tours of real estate, and there is even an app that uses your phone’s camera to identify stars in the night sky.

Though there have certainly been some naysayers in the last few weeks, what is different with Pokémon Go is that gamers are no longer just sitting at home in front of their computers. The unique quality of this game is that its maker, Niantic Inc., has incorporated the use of the GPS locator in your mobile device (which essentially operates on a platform like Google Maps) so the augmented reality digital overlay requires that players move around, which presents a huge marketing opportunity. This is not Niantic’s first try at an augmented reality game. They also developed the Google Play Awards’ Top Game, Ingress, in 2012 using the same technology. But with Pokémon Go, they hit on a feeling of childhood nostalgia for millions. While Pokémon Go has yet to prove itself as more than a fad, the technology supporting the popular game will only get better as it evolves and becomes more immersive. This is only the tip of the iceberg in terms of what we will see from future augmented reality apps.

What this really means for marketers is potential sales. If you’re one of those with a “No Pokémon here!” sign, you don’t get it! No other augmented reality game gets people by the thousands out in front of hundreds of potential retailers and in other public spaces. According to Forbes, more women (63 percent) than men (37 percent) are playing the game. The 18-29 age group is the largest demographic (43 percent), but a significant number of players are in all age brackets between 13 and 50 – a prime target for retailers. It’s a game you can play, your kids can play, your parents and even your grandparents can play.

Pokémon Go became the top-grossing mobile app only one day after its launch and makes money through microtransactions on in-app purchases. Some of the GameStop stores that are Pokéstops or Gyms saw a 100 percent increase in sales by the second weekend the game was out. Already, McDonald’s has partnered with Niantic to make 3,000 locations in Japan into Pokémon Go Gyms. In-game sponsorships, locational signs and sponsored items in the shop are likely ways larger companies will take advantage of consumer awareness and branded marketing opportunities moving forward.

A small company here in Springfield is not likely to enter into a sponsorship deal, but there are still marketing opportunities in these virtual worlds. Initially, Niantic had a request form for Pokéstops, but it seems they are no longer taking those requests. Keep an eye out for changes in this policy and be aware of opportunities when new augmented reality games come on the market — especially those involving mapping.

There may be Pokéstops near you already. Some retailers are using the in-game Lure Modules to attract not only Pokémon, but other game players to their locations. It is interesting to see how a Pokéstop can create awareness and traffic at local locations such as the Aviary, Ebbet’s Field or the 1984 Arcade downtown. Park Central Square has been an extremely popular location for the game. The “Fill the Square” event, by some estimates, drew 3,000 gamers downtown in one evening. Several restaurants and retailers were offering discounts and specials based on the number of Pokémon caught and a player’s level on the game. As they further develop game updates, there may be additional opportunities for smaller companies to imprint their digital image on the game’s augmented map.

Dr. Chuck Hermans, Ph.D. is a Professor of Marketing at Missouri State University. He is an expert in international markets and market strategy. Dr. Hermans teaches International Marketing, Global Supply Chain Management, and Advanced Marketing Research. He can be reached at: chuckhermans@missouristate.edu

This article appeared in the August 27 edition of the Springfield News-Leader and can be accessed online here.  

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