Category Archives: College of Business

Bears Business Brief: Customer satisfaction: The impact of human versus technological encounters

By: Christina Simmers Customer service plays an important role in the impression a company makes on a customer and the overall satisfaction of that customer. This applies to all companies, whether they are for-profit or nonprofit, service-oriented or selling tangible goods. Customers

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Bears Business Brief: Informal authority: A key to successful project leadership

By: Neal Callahan In today’s highly competitive global market, companies increasingly identify projects as the means to implement improvements and achieve business goals. Formalized project management training, ranging from short courses to master’s degrees, has increased dramatically over the last

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