Tag Archives: Amy Stokes

Bears Business Brief: Process of communication can be complex and unsuccessful

By: Amy Stokes, Ph.D. The communication process is complex and often unsuccessful; but when your company’s sales depend on using advertising to connect with potential consumers, it is critically important to get it right. While advertising is somewhat notorious for

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Bears Business Brief: Advertising isn’t just about fun and creativity

By: Amy Stokes, PhD Everybody likes to talk about the fun and creative part of advertising, but nobody wants to talk about paying for it. Advertising is one of those budget items that can easily be placed at the bottom

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Bears Business Brief – Targeting: Remove blindfold, hit bull’s-eye

One of the foundational principles of communication is to know your audience, and we all know it is impossible to know everybody. This makes the implementation of target marketing a necessity for every business. Narrowly targeting a specific group of

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Ad Club students gain practical experience during NYC visit

The college chapter of the American Advertising Federation (AAF), or as it is known on campus, Ad Club, took 15 students to New York City February 12-16.  While in the city, students participated in two agency visits and the AAF

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