Tag Archives: Christina Simmers

Bears Business Brief: Customer satisfaction: The impact of human versus technological encounters

By: Christina Simmers Customer service plays an important role in the impression a company makes on a customer and the overall satisfaction of that customer. This applies to all companies, whether they are for-profit or nonprofit, service-oriented or selling tangible goods. Customers …

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Faculty and Staff Spotlight

Awards Dean’s Office Stephanie Bryant, College of Business Dean, was recognized on the Biz100 list published this fall by Biz417 magazine.  Biz 100 is a recognition and celebration of the most influential business leaders in southwest Missouri. Xiao’ou (Sean) Gong, …

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Faculty and Staff Spotlight

Research Ron Coulter, head of the Marketing Department, along with marketing faculty members Steve Parker, faculty emeritus, Christina Simmers, professor, and Chris Ellis, faculty emeritus, published “Segmenting Local Financial Service Markets: Balancing an Independent Image with the Need for More Business” …

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Faculty and Staff Spotlight-BearBiz August 2015

Faculty members continue to push the bounds of exceptional classroom experiences and research. Research and Awards Nancy Allen, senior instructor in Finance and General Business, was honored in St. Louis at the Women’s Justice Awards Banquet. She received the Missouri …

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