Tag Archives: Ron Coulter

Bears Business Brief: Sources of marketing research help for small business specialty retailers

By: Ron Coulter In this article, I will discuss secondary and primary research data and where you can find these data locally. Secondary data is data collected by someone other than yourself. Why would a small business want to use

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Bears Business Brief: Small business specialty retailers can afford marketing research

Small businesses are important contributors to economic activity in the U.S. and in southwest Missouri. Small specialty retailers comprise a significant portion of those businesses. Most owner/operators would recognize marketing research as an important business tool to understand the target

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Faculty and Staff Spotlight

Research Ron Coulter, head of the Marketing Department, along with marketing faculty members Steve Parker, faculty emeritus, Christina Simmers, professor, and Chris Ellis, faculty emeritus, published “Segmenting Local Financial Service Markets: Balancing an Independent Image with the Need for More Business”

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Journal of Business Research Award Received by Ron Coulter

Ron Coulter, Professor and Department Head of the Missouri State University Marketing Department, received an Outstanding Reviewer Award-Marketing Area from the Journal of Business Research. The award was presented at the Society for Marketing Advances meeting in Orlando, Florida on

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