By: Ron Coulter In this article, I will discuss secondary and primary research data and where you can find these data locally. Secondary data is data collected by someone other than yourself. Why would a small business want to use secondary data? It's easier to find, cheaper and often useful in decision making. Secondary data may also provide insights and ideas you've … [Read more...] about Bears Business Brief: Sources of marketing research help for small business specialty retailers
Small businesses are important contributors to economic activity in the U.S. and in southwest Missouri. Small specialty retailers comprise a significant portion of those businesses. Most owner/operators would recognize marketing research as an important business tool to understand the target markets they serve. What is marketing research? It is the collection and use of … [Read more...] about Bears Business Brief: Small business specialty retailers can afford marketing research
Research Ron Coulter, head of the Marketing Department, along with marketing faculty members Steve Parker, faculty emeritus, Christina Simmers, professor, and Chris Ellis, faculty emeritus, published “Segmenting Local Financial Service Markets: Balancing an Independent Image with the Need for More Business” in the Academy of Marketing Studies Journal. Alex Hamwi, associate … [Read more...] about Faculty and Staff Spotlight
Ron Coulter, Professor and Department Head of the Missouri State University Marketing Department, received an Outstanding Reviewer Award-Marketing Area from the Journal of Business Research. The award was presented at the Society for Marketing Advances meeting in Orlando, Florida on November 2, 2012. The Journal of Business Research is published by Elsevier Publishing and is … [Read more...] about Journal of Business Research Award Received by Ron Coulter