Missouri State University
Marketing News

Alexa Eghbali: Community Engagement through Marketing

alexa with a child
This year Alexa is on the executive board as the marketing and fundraising chair, working to raise money and recruit more participants to the organization.

Born in Kansas City, Alexa Eghbali knew she was interested in marketing since taking a class in high school. Although she visited ten universities while trying to decide where to go to college, Missouri State was her ultimate pick. It was the last university she visited, and the campus, the College of Business, the offerings in courses and extracurriculars—everything just felt right.

One student organization especially piqued Alexa’s interest: Bear Breaks, an alternative breaks program that sends students on community service trips around the country during school vacations. Students are immersed in a location and are given one major volunteer focus to work on within a community.

Alexa started with Bear Breaks during her sophomore year. Her first exposure to the program was as a participant on a spring break trip to Chicago with a focus on hunger and homelessness. She was a trip leader for her second spring break trip and went to Dallas with a focus on underprivileged youth. Finally, this year she is on the executive board as the marketing and fundraising chair, working to raise money and recruit more participants to the organization.

The marketing position on the Bear Breaks executive board was a new challenge for Alexa. She felt that the biggest issue common to both of her job duties—recruitment and fundraising—was that people just hadn’t heard of the organization, which is only six years old. “When I stepped into this role, that was the first thing I wanted to tackle—getting more people involved, getting the word out.”

bear breaks group
Bear Breaks has been an opportunity to apply marketing strategies and ideas that Alexa has learned in class to real-life problems.

The key to recruitment was to understand her target market of Missouri State students so she could make connections with them and get them interested in the organization. “You have to analyze who they are uniquely in order to best reach them. There’s no really one-size-fits-all solution.” She found that by scheduling five minute presentations at the beginning of other student organization meetings, she was able to reach a lot of people and generate interest. “Connecting with the students on a personal level through some common ground, going to an organization that they were already involved in and creating some trust there, being an approachable person that they can come talk to or email questions to—I thought that was the best choice.”

It seems Alexa’s hard work has paid off: The 2016-2017 school year saw the first excess of applicants ever. In addition from raising the number of trips from 7 to 11, Alexa says that Bear Breaks had to turn students down for the first time. She says that now the goal is to get more faculty involved so that they can take more trips, and therefore more students. Each trip requires a faculty member along with a graduate student advisor, which means getting faculty involved and excited is just as important as working with students.

Alexa in France
Alexa also took a semester off to study away in Rennes, France, taking advertising and business classes.

Bear Breaks has been an opportunity to apply marketing strategies and ideas that Alexa has learned in class to real-life problems. But that hasn’t been the only extracurricular business learning that has supplemented her classroom learning. Alexa also took a semester off to study away in Rennes, France, taking advertising and business classes. She says her perspective on business has changed because of studying away. “You have to change how you interact when you’re doing business domestically versus doing business internationally. And that changes from country to country.” The key, she says, is to be flexible and adaptable, and that can apply to doing any business anywhere.

 

For all of her hard work at MSU, Alexa was recently awarded Outstanding Marketing Student in the Advertising & Promotion Option and named a Dean’s Distinguished Scholar at the College of Business Spring Awards Banquet. After a rich and fulfilling college experience, Alexa looks forward to her first post-graduation adventure: She has taken a job in the Myers and Stauffer Marketing Department as a proposal writer for acquiring new clients, which came out of an internship she had previously. She’s excited to both go back to a company she knows and to Kansas City. With Alexa’s love for community service and trying new things, she knows that tackling new responsibilities or jobs in the future can be exciting and rewarding, and that she is well-prepared to do it.

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Sports Marketing & Sales Internship – Evangel University Athletic Department

Evangel University logo

2017-18 SPORTS MARKETING & SALES INTERNSHIP 

Job Description & Qualifications: Evangel University Athletic Department is currently seeking aggressive, creative, responsible, and self-motivated individuals for the position of Sports Marketing & Sales Intern. Responsibilities will include, but are not limited to:

– Assist in advertising sales for game programs and in-stadium signage.

– Developing, coordinating, and executing marketing and promotional efforts for Evangel’s spectator sports, including on-court and on-field promotions.

– Promotional item distribution.

– Assisting and planning special events, and assisting in-office efforts.

– Knowledge of social media platforms.
Additional Qualifications: Ideal candidates must have a positive attitude and be self-motivated; display strong marketing skills with a willingness to work irregular hours, including evenings and weekends; excellent written and oral communication skills; thrive in working in a team environment. Microsoft Office programs and Adobe Photoshop preferred.

Compensation: Commission rates vary from 3% – 9%

Application: http://eucrusaders.co/2rabJS9

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Shawna Elsey: Making a Splash in the College of Business

Whether in the pool, classroom or at work, Shawna Elsey makes waves. Shawna is a senior double majoring in Marketing Research and Logistics and Supply Chain Management, a top MSU student-athlete and a future Procurement Analyst for Koch Industries.

Shawna is a senior double majoring in Marketing Research and Logistics and Supply Chain Management.
Shawna is a senior double majoring in Marketing Research and Logistics and Supply Chain Management.

Growing up, Shawna was always strong in math. While she began with a few ideas on what route to take with this skill, Shawna chose MSU after falling in love with the swimming program during a recruiting trip. Also during this visit, Shawna learned about her marketing research options through the College of Business. What caught her interest was the fact that it is a growing field and she would be able to use her statistic and analysis skills as a career.

When Shawna started college she was on track to graduate a year early. Not wanting to cut her swimming career short, Shawna added a second major, Logistics and Supply Chain Management. This too was a growing field and paired well with her first major.

Her favorite part of marketing research is the statistical aspect. “I absolutely love math. Anything I can analyze, I will,” says Shawna. Her favorite part of Supply Chain Management is the importance of building strong relationships, whether it be working with others and on teams or connecting multiple company objectives in order to achieve goals.

Shawna also shows her love of working as a team as a member of the Woman’s Swimming and Diving team where she swims sprint and distance freestyle. Being a college-athlete has taught Shawna valuable lessons in time management, how to prioritize, handle stress and work with a team. It has also changed Shawna’s college experience by providing her with an immediate family who was always there to provide support and encouragement. “Some days it honestly seemed impossible. Those days are when being a student-athlete taught me how to fail. That it is okay to make a mistake, but it isn’t okay to give up. The process of getting to a goal is much more important than the goal itself.”

Shawna spent last summer interning at Koch Industries.
Her favorite memory from her internship was working with a team on an innovation project. They came up with a new software program to schedule meetings are were able to present their work to a panel of judges, making it to the semi-finals.

Last summer Shawna interned at Koch Industries at their subsidiary Flint Hills Resources. Her main tasks consisted of organizing supplies for sites, negotiating commercial terms, accessing alternative vendors for the supply chain and creating databases to analyze if vendors were meeting expectations. At the end of the summer Shawna was offered and accepted a full time job after graduation.

When Shawna does graduate later this month she’ll put both majors to use at Koch. She will be able to use the statistics skills gained from marketing research to help improve and sustain Koch’s supply chain.

As of February, Shawna officially retired from collegiate swimming, although she still hops in the pool for a workout from time to time. For now, she is enjoying the break since she had been swimming and competing since she was four years old. While she may try masters swimming in 10 or so years, Shawna looks forward to trying out new sports, such as the half marathon she recently began training for.

Shawna has been swimming since she was four years old. Earlier this year, she officially retired as a collegiate swimmer.
Shawna has been swimming since she was four years old. Earlier this year, she officially retired as a collegiate swimmer.

Shawna has achieved what most strive for but few reach. In April, she was one of three recipients of the annual Scholar Athlete of the Year Award for earning a 4.0 GPA during her time at MSU. The Marketing Department is also pleased to recognize her academic accomplishments by awarding her Outstanding Marketing Student for having the highest overall GPA.

Shawna had an amazing Missouri State experience and credits her professors for her job opportunity at Koch. “The swim team, College of Business professors and the school as a whole have supported me and have been a family away from home that helped me achieve my goals.”

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Marketing & Events Intern – SRC Holdings Corp.

SRC logo

Marketing & Events Intern

POSITION PURPOSE:

The Marketing & Events Intern position is responsible to assist with coordination of several events and programs benefiting the SRC companies throughout the organization. In addition, this position will research and recommend ideas for optimizing our website utilization & social media presence.

CRITICAL INFORMATION:

Reports To: Krisi Schell, Organizational Development Manager

Key Relationships: Managers, peers, outside resources

Number & Title of Direct Reports: None

FLSA Status: Hourly Non-Exempt

Duration/Hours per week: 3 months / 20+ hours; M-F 8am-5pm

Benefits Non-Eligible: Requiring hours of service that may vary above and below an average of 30 hours of service per week

PRIMARY RESPONSIBILITIES:

  • Assist with coordination of Intern Program across SRC Divisions
  • Assist with coordination and communication for SRC’s Wealth & Wellness Day
  • Research and recommended strategies and ideas to optimize web and social media presence.
  • Implement innovative ideas and strategies for talent attraction and employee communication
  • Set strategy and execute successfully for projects as assigned
  • Demonstrates a high level of professionalism in dealing with confidential and sensitive issues.
  • Pursues an attitude of learning and development
  • Performs other duties as assigned

KEY BUSINESS MEASURES:

  • Completion of assignments in an accurate and timely manner
  • Increased business, marketing, and communication knowledge base
  • Contagious enthusiasm
  • Attendance

HIRING PROFILE:

Education:

  • College junior level or above pursuing a Bachelor’s Degree in Business, Marketing, Communications, Human Resources, or related field or equivalent study.

Work Experience:

  • Progressively responsible work experience preferred.

Other:

  • Must be an articulate, self-starter and have a high level of professionalism in appearance, performance and interpersonal skills.
  • Strong organizational, problem-solving, and analytical skills; able to manage multiple priorities and workflow.
  • Excellent written and verbal communication skills are required to interact effectively with internal and external customers as well as business and community leaders.
  • Advanced personal computer skills required, with specific experience with the following software packages: Microsoft Word, Excel, PowerPoint, and Outlook.
  • Must work well under pressure; be able to establish priorities and coordinate multiple projects in a fast-paced environment.
  • Good analytical skills and the ability to work autonomously with little direction.
  • Ability to work independently and as a member of various teams and committees.
  • Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.
  • Requires the desire to expand personal competencies and capabilities through training and education.
  • Must be detailed oriented

WORK ENVIRONMENT:

Work is performed mostly in a controlled atmosphere. Some exposure to harsh conditions—such as: dust, fumes, noise, and varying temperatures—for short periods of time is possible. This employee will be required to demonstrate continued knowledge of Haz/Com regulations and requirements. All employees are required to follow safety standards and wear all personal protective equipment in designated areas.

PHYSICAL DEMANDS:

Sitting 75%, standing/walking 25%. Calculate figures and amounts. Analyze financial data. Ability to lift and carry up to 20 pounds is required. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential function of this job.   While performing the duties of this position, the employee is regularly required to walk, stand, use hands and fingers to handle or feel; reach with hands and arms climb or balance; stoop, kneel, crouch, and talk and hear.

This description serves as a basic outline for the position, other duties and responsibilities may be assigned as necessary.

 

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Award Winners at COB Spring Awards Banquet 2017

Every year, the College of Business takes the opportunity to recognize outstanding graduating students at the Spring Awards banquet. The following students won the Marketing Department awards at the ceremony, held last Thursday, April 27:

  • Outstanding Marketing Student—Highest Overall GPA: Shawna Elsey
  • Outstanding Marketing Student—Exemplifying the Public Affairs Mission: Mary Kate Hilmes
  • Advertising Club Outstanding Member: Hannah Moore
  • Marketing Club Outstanding Member: Hannah Moore
  • Outstanding Marketing Student in Logistics & Supply Chain Management: Linda Coroleuski
  • Outstanding Marketing Student in the Advertising & Promotion Option: Alexa Eghbali
  • Outstanding Marketing Student in the Marketing Research Option: Victoria Bottorff
  • Outstanding Marketing Student in the Sales & Sales Management Option: Kaylee Chappelow
  • Outstanding Marketing Student in the Marketing Management Option: Matthew Haley

 

In addition, the following students were all named Dean’s Distinguished Scholars, an award given to finalists for the Joseph Daniel Delp or Virgil Cheek Memorial Awards or to students who are graduating summa cum laude.

  • Alexa Eghbali
  • Linda Coroleuski
  • Shawna Elsey
  • Kimberly Kayser
  • Adam Meisch
  • Courtney Ukena
  • Katelyn Walter
  • Matthew Haley

 

Congratulations to all of our award winners! We are proud of all your successes and wish you luck as you graduate!

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Marketing Representatives – Federated Insurance

Are you:
-Passionate
-Hard Working
-Competitive
-Intelligent
-Desire to be the best

Then being a Marketing Representative for Federated Insurance might be the career for you! Federated is not your typical Insurance Company.  They have a 9-month Training Program and pay you a salary of $42,500.  Once this is completed, you take over your own protected territory and become a Marketing Representative.  You have a generous Salary + Commissions + Bonuses + Benefits.  The AVERAGE first year income is $101,500…. But they are NOT looking for average!

For more information, contact:

Ryan Weinhaus, LUTCF
District Marketing Manager
12813 Flushing Meadows Drive, Suite #200
C: 314-707-2769
E: rmweinhaus@fedins.com

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Marketing Associate – Park East

Park East, a Vecino Group development in downtown Springfield, is looking for Marketing Associates!
 —
They are seeking individuals who are current freshman/sophomore/junior with a desire to secure long-term employment throughout their time at Missouri State University and post grad. Associates work roughly 15-25 hours a week. This would not only an awesome learning opportunity for anyone in marketing or sales but for students looking to gain experience with event management, client relations, etc.
 —
If interested, apply by following this link: https://parkeastspringfield.wufoo.com/forms/marketing-associate-application-2017/
If you have any questions, contact:
 —
Applications close on Friday, May 5.
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Jeff Madden: Marketing Alum and Senior Account Supervisor

This Friday, the MSU Marketing Department hosts its annual advisory board meeting. A fun day of catching up and sharing ideas and information, this group of business professionals and departmental faculty gather to discuss best practices that will ensure students will be prepared to enter the workforce after graduation.

Hank the Piggy Bank
Jeff and Hank the Piggy Bank met on the set of a commercial for Missouri Credit Union.

Jeff Madden, a three-year board member, will be in attendance. An MSU Marketing alum, he works at Trozzolo Communications Group as a senior account supervisor, where he oversees marketing strategies for clients. At this Kansas City firm, he provides strategic counsel to ensure creative is “on brand” for companies ranging from Fortune 1000 financial technology groups to non-profit associations.

His favorite experiences at Trozzolo include attending a racing event at Road America to help Sports Car Club of America rebrand. This event featured more than 700 professional and amateur drivers. Another was a television shoot starring Hank, a pink piggy bank, for Missouri Credit Union. Jeff’s job requires him to be quick on his feet but is rewarding as it allows him to work with some amazing people who he calls “smart and deeply passionate.”

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Account Services Internship – BYM Agency

Overview:
BYM Agency is a full-service marketing agency that has been serving the credit union industry since 2003. BYM is looking for two enthusiastic and eager-to-learn interns to join our account and creative teams. We’re looking for passionate, curious and motivated individuals who want to challenge the status quo of financial marketing. Deadline for submissions is May 12, 2017.

Account Services Internship Position

Internship Requirements:

  1. Must be enrolled as a student in an accredited university for the 2017-2018 academic school year
  2. Must exude marketing principles that drive results, support key marketing initiatives and inspire action
  3. Reflect the BYM Agency values including:
    1. Fully supporting the vision and mission of BYM
    2. Promoting a cooperative and productive environment
    3. Interacting harmoniously with peers and management
    4. Working with others and forming partnerships toward the achievement of common goals
  4. Skills
    1. Excellent communication and organization skills
    2. Strong interpersonal skills in dealing with diverse audiences
    3. Active listener, willingness to ask questions, attention to detail
    4. Proficiency of PC Microsoft Office programs

Duties and Responsibilities:

  1. Taking accurate notes during meetings, writing recaps and providing the creative team with action items
  2. Schedule, coordinate and participate in key client meetings
  3. Review and edit business documents for clients
  4. Developing implementation schedules
  5. Assisting Project Specialist and Manager of Client Services as needed
  6. Conduct research for client projects as needed
  7. Research client prospects alongside Business Development Account Executive

 

Please send your résumé, cover letter and any questions to ​todd@bymagency.com

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