Missouri State University
Marketing News

Lexi Hughes: How a Student Athlete Uses Marketing in Basketball

lexi with her parents at senior night
Lexi with her parents at Senior Night.

Like any dedicated student athlete, Lexi Hughes knows what it means to be busy, even as the women’s basketball season draws to a close. The final regular season home game was last weekend, and the Missouri Valley Conference Tournament starts in a week. Between that, and a summer graduation and looking for what to do next, Lexi’s senior year as a recreation management major and marketing minor keeps her on her toes.

Lexi has had her eye on Missouri State since she was a junior in high school in Kansas City. The MSU recruiters were some of the most persistent, she says. “I saw them all the time, so that made me interested.” After visiting campus and seeing the Lady Bears program, she made her decision to attend. Another reason for picking MSU was its proximity to home. With a huge supportive family and three younger sisters, Lexi appreciates how easy it is to visit her hometown. This winter, she had a game in Kansas City, and 80 members of her family showed up to cheer her on.

What could recreation management and marketing have in common? Marketing classes, Lexi says, teach her why people want or need certain things, while recreation management classes show her how people interact as a team. Lexi says she sees these things all come into play when she speaks publicly or networks as a part of the Lady Bears team.

lexi playing basketball
Lexi Hughes’ ultimate goal is to coach, but she wants to play as long as possible.

Coach Kellie Harper’s philosophy is to get new players used to being in the public eye very early, having them attend press conferences as soon as they get on the team. Lexi says that between that and having to “go to media” after a game, being team captain and interacting with fans during events, she doesn’t mind speaking at all. Getting this public speaking experience also helps her in class, because she feels more confident giving presentations and speeches.

Lexi loves how the athletic teams at Missouri State interact with each other and support each other at games and events. Being a student athlete, she says, is “the best experience I can imagine…it’s just something that you can’t explain, really.” She also loves being a part of entertainment for people and how she can’t go anywhere in Springfield without seeing a friend. “Our fan base is like no other,” she says. She understands that it’s certainly unusual for women’s basketball, especially at larger schools. For Lexi, the struggles of scheduling classes and traveling just come with the task of balancing school and basketball life, but she wouldn’t trade it for any other school experience.

Lexi enjoys being in the present and her last year of being with the Lady Bears, but she also looks forward to what comes next. She says if she gets an offer to play basketball professionally after her bachelor’s, for sure she’s going to take it. For women’s basketball, playing overseas is a more attractive option than playing in the United States. Here, being drafted doesn’t necessarily mean play time, and foreign leagues pay significantly more. While being away from family for eight months out of a year would be a challenge, Lexi is still interested in being able to play and also how playing professionally would increase her chances of coaching basketball someday, her end goal. “It’s something I feel like I could do for the rest of my life,” she says.

lexi with two of her sisters, ava and ashlyn
Lexi with two of her sisters, Ava and Ashlyn.

Along with a desire to coach, get a master’s degree and play professionally, Lexi toys with the idea of going into parks and recreation as well. She’s enjoying the variety of opportunities she has before her right now, and looks forward to see what presents itself as she gets closer to graduation. Her main goal, though, is to continue to be a role model to her younger sisters and inspire others with her work ethic and commitment to both basketball and her studies.

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Financial Institution Specialist – Federal Deposit Insurance Corporation

fdic logo

*Job Description:
Position Description: This is an entry-level trainee position with the Federal Deposit Insurance Corporation, one of the nation’s premier bank regulatory agencies. Financial Institution Specialist (FIS) positions are located at 85 FDIC office locations throughout the U.S. Successful applicants are placed in a 3-4 year training program leading to professional certification as a commissioned Financial Institution Examiner or Resolutions and Receivership Specialist. The program includes both formal classroom and on-the-job training, and every participant is assigned an individual coach or mentor. Participants receive regular grade and pay increases during the program as they complete established training benchmarks. During the first year of the program, participants perform rotational assignments to become familiar with the Corporation’s major business functions. They are then placed in one of three disciplines to complete the requirements for a commission: (1) Risk Management (to evaluate the financial condition of insured institutions); (2) Compliance/Consumer Protection (to ensure compliance with fair lending, consumer protection, and community reinvestment statutes and regulations); or (3) Resolutions/Receivership Management (to oversee the closure of failed financial institutions and management of the ensuing receiverships).

FISs typically work in teams and often must travel extensively to conduct on-site exams or close failed banks. They assess financial institutions to determine whether they are following safe and sound banking practices, maintaining effective internal controls and procedures, managing their institutions effectively, and complying with all applicable laws and regulations, including those relating to consumer protection, privacy, community reinvestment, and fair lending. They also participate in activities related to the closing and sale of failing financial institutions and the management of the ensuing receivership, including the management and disposition of failed bank assets. The FDIC seeks applicants with strong analytical and quantitative skills, knowledge of the basic principles of accounting and finance, the ability to communicate effectively both verbally and in writing, the ability to work both independently and in teams, and an interest in public service.
1. U. S. citizenship.
2. Completion of an undergraduate or graduate degree at an accredited college or university with a major in business administration, banking, finance, economics, accounting, marketing, or a related field (including mathematics and statistics) within 2 years* of the date of application or by December 31, 2017; and fulfillment of specified requirements for Superior Academic Achievement as an undergraduate or completion of at least one year of study at the graduate level.

*Preference eligible veterans who are precluded from applying to the Recent Graduates program during their 2-year eligibility period due to military service obligations will have their eligibility period extended to apply for open positions upon release/discharge.

3. Completion of at least 24 semester hours (or equivalent) of undergraduate and/or graduate coursework in economics, accounting, finance, business administration, mathematics, statistics, or marketing, including at least 6 semester hours (or equivalent) of accounting coursework, at an accredited college or university.
*Application Instructions:
If you are interested, apply online at the following website by April 21,


The best qualified applicants will be invited to Washington, DC, for interviews at FDIC expense during the week of June 5-10, 2017.
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Inside Sales Representative – Freight Watchers

freight watchers logo

*Job Description:
Freight Watchers is looking for our next Super Star Inside Sales Representative. If you are looking to work in a fun, fast paced environment then we would like to speak with you! We will give you the tools and training you need to be successful in this business to earn endless income. Candidates will be responsible for the complete sales process including prospecting, lead generation, pricing and closing business. We are looking for self motivated and hard working individuals who have the willingness to compete daily for basis for new business. Candidates will be expected to sell supply chain solutions in a multi-modal environment including LTL, truckload, intermodal, and international.
Background Required:
• Willingness to learn and work hard at a fast pace!
• Computer literate: Microsoft (i.e. Excel, Word, Outlook, PowerPoint)
• Education: College Graduate

Essential Abilities and Skills:
• Excellent communications (i.e. verbal, written, presentations)
• Ability to identify prospective clients
• Sense of urgency to follow-up
• High energy, persistent, goal oriented
• Ability to operate in a team setting

*Application Instructions:
Please e-mail cover letter and resume to:

Andy Temple


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Trainee Territory Manager – Ritchie Bros. Auctioneers

ritchie bros logo

*Job Description:
Ritchie Bros. is a global leader in asset management and disposition, selling billions of dollars of heavy equipment each year. We help thousands of people around the world appraise, sell, inspect, buy, refurbish, ship and finance heavy equipment every month. Join a growing global company that offers endless career and learning opportunities with a work culture like no other.
Looking for a career in sales but you have limited work experience? Interested in the earning potential of managing a multi-million-dollar territory? Do you have aspirations to travel with a global company and grow with an industry leader?

If so, this intensive Sales Graduate Program may be for you. We have a current opening in the St. Louis metro area. You’ll be thoroughly trained to become a Territory Sales Manager (outside sales rep) for Ritchie Bros. As a Trainee Territory Sales Manager you’ll be given hands-on learning, surrounding every aspect of the auction business. Students in their final year of studies are eligible to participate in this program part-time as Sales Interns. Ultimately grooming you to become a successful member of our top-tier sales team!

What We Offer:

Our success is built on the drive and dedication of our people. As we grow around the world, there will be many opportunities to advance your career – we’ve proven this throughout our 55+ years in business. And, we’ll make sure we help you achieve your own goals along the way. We offer our Trainee Territory Sales Managers a competitive compensation package that includes:
Competitive hourly salary and paid overtime
Comprehensive medical & dental benefits
401(K) & employee share purchase plan, both with company matching
Ongoing sales training and professional development.
A tuition reimbursement program
The Opportunity:

One of our objectives of the Sales Graduate Program is to provide you with the following opportunities:

1) Culture
In order to successfully work within our organization and represent Ritchie Bros. to our customers; it is important to first observe, experience and ultimately adopt and live what we define as our corporate culture. Internally we often refer to it as “LIVING ORANGE”.

2) Auction Operations
Learn all aspects of the auction yard, including health and safety, yard management, customer service, refurbishment and financial accountability, equipment knowledge, contract management and more.

3) Sales Operations
Learn how to effectively conduct appraisals and inspections to establish value for equipment; understand legal requirements & contractual aspects of business appraisals. Drive outbound call campaigns to actively develop qualified leads and generate new business opportunities. Learn how to become a Trusted Advisor and an expert at putting your time and energy where it will have the most impact.

Here’s what you bring:
Post-secondary education and Master’s studies are a strong asset, ideally you have graduated in a major of Sales, Marketing, Commerce, Business Admin, Construction, or Agriculture. If you are still in your 4th year of studies – no problem, let us know and we’ll consider a part-time sales internship in this program
We need you to be adventurous and mobile. A firm requirement of the program is to relocate if a territory in the region in which you are trained is not available
You have a track-record of setting your own goals, and then meeting or beating them — but you never sacrifice your personal integrity along the way
You have experience on an organized sports team, running your own small business or direct work experience in an outside sales position preferred
You’re a true people person. You have and a natural curiosity about absolutely everyone you meet
You have a strong learning ability, coupled with a desire to learn more about everything around you
You’re a self-starter. Sitting still and waiting to be told what to do next just isn’t in your nature
It’s important to note that:
This is not an “8 to 5” job. As an event-driven company, overtime is a major part of what we do
Overnight travel will be required up to 50% of the time
You’ll have to maintain a valid driver’s license and a clean driving record
You must be able to work outside for extended periods in all types of weather
You must be able to climb on top of and under large construction equipment
*Application Instructions:
Please apply on-line at:



Please apply early so that you don’t miss out on this opportunity. This posting will close as soon as a competitive candidate pool is identified.

To learn more about working at Ritchie Bros. Auctioneers, visit our Career site and LinkedIn company page. Or, connect with our recruiters by visiting our Facebook page.

Ritchie Bros. Auctioneers is committed to employment equity and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. We thank you all for your applications; however, only those selected for an interview will be contacted. Candidate selection is made by Talent Acquisition. Please do not call the local auction site about this position. Only electronic applications can be accepted. No agency calls, please.

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Logistics Broker – Echo Global Logistics

Logistics Broker – St. Louis, MO

Job Title:             Logistics Broker

Location:             St. Louis, MO

Organization:    Echo Global Logistics

Contact:               Kristen Donaldson

Deadline Date:  5/8/2017


Job Description:

Echo is seeking an entrepreneurial spirited Logistics Broker; someone eager to learn all aspects of logistics brokering. Echo will give Logistics Brokers all of the tools they need to be successful in growing a unique book of business. Echo’s sales floor is exciting and fast paced, where days consist of hard work, healthy competition and a little fun with coworkers! Echo prides themselves on earning many awards and accomplishments.


Awards Hanging at Echo HQ:

#4 – Transport Topics’ Top Freight Brokerage Firms 2016

Top 101 Best & Brightest Places to Work 2016

#8 – Built in Chicago’s Top 100 Digital Companies in Chicago 2015

#36 – Crain’s Chicago Business’s 50 Fastest-Growing Companies 2015


Echo is committed to investing in its employee’s professional development and career growth. Their mission is to provide the tools needed to succeed in sales. Logistics brokers will complete classroom training, an apprenticeship program and an in-house continued education program. Upon completion of the initial 8 week training brokers will be assigned a mentor for 8 – 10 months to work alongside.

Logistics brokers will be equipped and ready to land new business for the organization through building a sales portfolio of clients. Logistics brokers will be responsible for the full sales cycle; prospecting, relationship building, customer service and operations.



  • Take a proactive approach in learning the importance of each task and how it affects the entire sales/procurement process
  • Perform all tasks assigned by mentor to support their existing accounts
  • Manage operational activities of loads to ensure customer satisfaction
  • Help drive new account growth via prospecting, sourcing and account penetration
  • Attend Continued Education programs and fully engage in learning the industry and business
  • Strengthen sales techniques
  • Develop and maintain new relationships, both within the company and externally



  • A desire to build a lasting sales career in the logistics industry
  • Bachelor’s degree (Preferred)
  • Strong interpersonal skills, specifically the ability to persuade and communicate via phone
  • Ability to remain resilient in an aggressive and competitive environment
  • Understands the importance of self-motivation and self-management
  • Thrives in a fast paced environment that requires problem solving and decision making on the fly


Application Instructions:

Please apply at www.echo.com/careers


Online Application Address:


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Leasing and Marketing Manager – Aspen Heights

Leasing and Marketing Manager – Springfield

Job Title:       Leasing and Marketing Manager
Department:  Property Management
Reports To:    Assistant General Manager

Aspen Heights strives to provide the best experience in student living across the country. We want to hire and develop the best talent to help deliver a truly above & beyond customer experience and we’ll stop at nothing in our quest to lead the industry.

Job Description:

The Leasing and Marketing Manager is an indispensable player affiliated with our on-site marketing and operations efforts. Collaborating with the Assistant General Manager, General Manager, and corporate marketing team, the Leasing and Marketing Manager helps execute the marketing, leasing, and social media vision for their property.

Required Job Skills:

  • Research – Conducting research on new market communities for budgeting and operations purposes.
  • Sales and Prospect Management – Ability to establish a relationship, identify prospect needs, sell around individual needs, close the prospect and turn them into a resident.
  • Marketing Planning – Aid in the execution of the annual marketing plan, responsible for conducting leasing activities. Assist in branding the overall property through cutting-edge marketing campaigns and on-campus promotional events.
  • Lease Management – Responsible for achieving occupancy goals of the property through managing various initiatives, campaigns, programs and events.
  • Social Media – Use social media tools to increase exposure, gain brand awareness and create client loyalty.

Key Characteristics for a successful Leasing Specialist:

  • Creative – Show imagination and generate new ideas to problems or innovate around already established approaches.
  • Organized – Plan and organize tasks in an efficient productive manner.
  • Adaptable – Adjust quickly and be flexible to changing priorities. Cope effectively with complexity.
  • Resilient- Able to spring back and recover quickly from difficult situations.
  • Persuasive – Charisma is desirable and believable; can sell a vision and think on their toes.
  • Competitive – Has the desire to win and be the best; naturally self-motivated.
  • Customer Service – Provide “World Class Customer Service” to key stakeholders.
  • Self Starter – Take initiative by jumping into tasks and responsibilities; requires minimal supervision.
  • Technical – Effectively uses technology (Microsoft Office Suite), social media and other tools relevant to the job.

Company Values:

  • Connection- Committed to collaboration, play, healthy relationships.
  • Creativity- Committed to continuous learning, imagination, curiosity.
  • Performance- Committed to excellence, accountability, and responsibility.
  • Leadership- Committed to self-awareness, integrity, and compassion.

Required/Preferred Qualifications:

  • Bachelor’s Degree preferred
  • 1-3 years of experience in sales, customer service or hospitality
  • High energy and a strong desire to be innovative in the student housing industry
  • Proficient in Microsoft Office applications and social media
  • Excellent written and verbal skills
  • Ability to work some nights and weekends

– See more at: http://www.myaspenheights.com/our-company/careers/location/?location=Springfield,%20MO,%20United%20States#o8dB4fwK

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Producer – sbjLive

Position: Producer
Company: sbjLive
The position might be called “Producer” but it really is a little bit of everything. sbjLive is a sister company to Springfield Business Journal and they tell the stories of the people behind the business: successes, failures and lessons learned.
The position requires:
  • story development,
  • sourcing,
  • interviewing,
  • shooting,
  • editing,
  • basic graphic design work,
  • and other duties as assigned
Looking for:
  • a person with video marketing experience or broadcast journalism experience

If interested, contact:

Mar’Ellen Felin

email: mfelin@sbj.net

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MSU Office of University Communications – Graduate Assistant

msu logoThe office of university communications is looking for a Public Relations Graduate Assistant (it’s posted on the Graduate College website).

This is a unique position: The GA is shared between the university communications office and the College of Natural and Applied Sciences. As such, the graduate student helps to build “Inside Missouri State,” the university’s weekly newsletter, and also writes stories, news releases and manage social accounts for the departments in CNAS. The graduate students gain practical public relations and writing experience and develop a portfolio of professional writing samples.

Contact Nicki Donnelson directly at nickidonnelson@missouristate.edu for more information or to apply.

The position would begin in June (or late May) and first preference will be given to an individual who is just beginning graduate school rather than entering the last few semesters.

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Marketing Internship – ReactionSurveys

Marketing Lead – Brent Borrelli

Contact Phone # (256)-214-0038

Contact email Address – dsemerson@crimson.ua.edu

About: Reaction is a mobile survey application that offers rewards and discounts to consumers in exchange for taking a quick, two to four question survey. The information from the survey is then relayed back to the appropriate company in the form of meaningful, quantitative data.

All companies from restaurants to retail can easily customize and release time-sensitive surveys throughout the day. When their customers open our app, a display of available surveys will appear in order of distance to the individual. Each survey in the feed consists of a picture provided by the business as well as a brief description about the survey and the reward associated with completing that survey. The data from the surveys is then compiled and made available for the corresponding businesses. The consumers get great deals and the business get great advertisement and feedback.


Internship: This is a flexible, paid internship. We are looking for someone to come on late February and stay with us for ~8 weeks with the potential for a permanent, full-paid position at the end of the program. We require at least 10 hours each week, but can be very flexible with schedules. Feel free to take spring break off!

Our offices are located in the new eFactory building near campus. You will be working with two college-aged guys and playing a key role in many of our marketing and sales strategies.

Requirements: Must have reliable transportation to access downtown and other areas that are popular destinations for eating and shopping.

Application: This is a great opportunity to be a part of a cool new app on campus, learn about market research, and gain valuable marketing experience in the rapidly growing mobile sector. To apply, please contact Brent Borrelli by emailing dsemerson@crimson.ua.edu. Please include a brief paragraph about yourself and why you would be good for this position, current number of credit hours you are taking this semester, GPA, and any prior marketing/sales experience.

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