Missouri State University
Marketing News

Maryam Khan: 7,614 Miles Away and MSU Feels Like Home

Maryam with a friend in formal dresses
At home in Lahore, Maryam loves to spend time with friends trying new restaurants or going to movies.

Maryam Khan, originally from Lahore, Pakistan, came to Missouri State to work on a Master’s of Business Administration. After discovering more of what MSU has to offer, Maryam now works on two degrees and graduate certificates while serving as a graduate assistant in MSU’s Marketing Department.

Maryam attended FAST Business School in Pakistan for a Bachelor’s in Marketing. Eight semesters of making the Dean’s list later and Maryam had finished college. After graduation, she worked in an advertising agency for three years as an account manager, leading projects for name brands such as Pepsi and Samsung. As an account manager, Maryam was the liaison between a brand and her creative team. Her job was to take the corporate vision and get the creative team to execute it while meeting campaign goals.

Working in an agency gave Maryam valuable experience. On the Samsung account, she led a digital advertising launch for the Samsung Galaxy S5. During the launch, one of the brand ambassadors tweeted using an iPhone instead of the new Galaxy S5. This blunder fell back on Maryam and her team. They quickly developed counter strategies to overcome the event. These projects showed Maryam that the job of an account manager is unpredictable and fast paced, requiring a wide range of skills.

Interested in furthering her education, choosing the US was natural for Maryam. After a 21-day visit in 2015, Maryam left thinking, “I really liked it there. I thought I was more American than I was Pakistani. There’s this feeling that you get when you go somewhere and you think ‘Ok, I connect to this place’.” After returning home, Maryam wanted to explore the US more. That’s when she began looking for opportunities here.

Maryam enjoying Six Flags
“I really liked it there. I thought I was more American than I was Pakistani.”

Maryam heard about Missouri State from a friend who was working as a graduate assistant in the Technology and Construction Department. He loved his job and recommended Maryam give it a try. After applying, she was hired as a graduate assistant, got admitted into the MBA program, and moved to Springfield. “Once I started my MBA, I realized I actually wanted to study project management too because that’s how everything worked in the practical world. Everything was actually a project, it’s just that I was applying business skills to that project.”

The first few weeks in the US were the hardest, not because of culture shock or a language barrier, but because Maryam now needed to cook for herself. “I didn’t know cooking at all. I burned a few bread slices. I came to work so many times without having any breakfast, but I learned and now I’m a good cook,” she says. Other than that, living here just clicked with Maryam.

Back home in Lahore, Pakistan’s second largest city, Maryam would typically spend time with friends trying new restaurants or going to movies. Here, she spends her free time studying and working so that she can finish school on time. Fortunately long school breaks allow her to visit family and friends at home.

In Pakistan, family has a greater influence on decisions such as education and career options. Maryam’s parents support her choice to return to school before she starts a family of her own, different that what many of her friends did. Maryam chose this path because her parents always wanted their children to be able to support themselves independently, telling her, “You’re capable of doing much more. Don’t just settle for what you’ve got.”

Maryam visiting the statue of liberty
“There’s this feeling that you get when you go somewhere and you think ‘Ok, I connect to this place’.”

Maryam plans to graduate in December 2017 with a Master of Business Administration, graduate certificates in Marketing and Project Management, and a Master of Science in Project Management. Her post-degree goals are to find a job and save money. Maryam says, “At the end of the day, however I want to be an entrepreneur.” She is open to working wherever she finds the best opportunities and is looking forward to getting back into the business lifestyle.

After graduation, going back to work will be an entirely new experience. Before, Maryam was held back by her local perspective. She studied in Pakistan, had friends there and felt just like everyone else. Now, she has international experience and better insight into how the world thinks.

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Lexi Hughes: How a Student Athlete Uses Marketing in Basketball

lexi with her parents at senior night
Lexi with her parents at Senior Night.

Like any dedicated student athlete, Lexi Hughes knows what it means to be busy, even as the women’s basketball season draws to a close. The final regular season home game was last weekend, and the Missouri Valley Conference Tournament starts in a week. Between that, and a summer graduation and looking for what to do next, Lexi’s senior year as a recreation management major and marketing minor keeps her on her toes.

Lexi has had her eye on Missouri State since she was a junior in high school in Kansas City. The MSU recruiters were some of the most persistent, she says. “I saw them all the time, so that made me interested.” After visiting campus and seeing the Lady Bears program, she made her decision to attend. Another reason for picking MSU was its proximity to home. With a huge supportive family and three younger sisters, Lexi appreciates how easy it is to visit her hometown. This winter, she had a game in Kansas City, and 80 members of her family showed up to cheer her on.

What could recreation management and marketing have in common? Marketing classes, Lexi says, teach her why people want or need certain things, while recreation management classes show her how people interact as a team. Lexi says she sees these things all come into play when she speaks publicly or networks as a part of the Lady Bears team.

lexi playing basketball
Lexi Hughes’ ultimate goal is to coach, but she wants to play as long as possible.

Coach Kellie Harper’s philosophy is to get new players used to being in the public eye very early, having them attend press conferences as soon as they get on the team. Lexi says that between that and having to “go to media” after a game, being team captain and interacting with fans during events, she doesn’t mind speaking at all. Getting this public speaking experience also helps her in class, because she feels more confident giving presentations and speeches.

Lexi loves how the athletic teams at Missouri State interact with each other and support each other at games and events. Being a student athlete, she says, is “the best experience I can imagine…it’s just something that you can’t explain, really.” She also loves being a part of entertainment for people and how she can’t go anywhere in Springfield without seeing a friend. “Our fan base is like no other,” she says. She understands that it’s certainly unusual for women’s basketball, especially at larger schools. For Lexi, the struggles of scheduling classes and traveling just come with the task of balancing school and basketball life, but she wouldn’t trade it for any other school experience.

Lexi enjoys being in the present and her last year of being with the Lady Bears, but she also looks forward to what comes next. She says if she gets an offer to play basketball professionally after her bachelor’s, for sure she’s going to take it. For women’s basketball, playing overseas is a more attractive option than playing in the United States. Here, being drafted doesn’t necessarily mean play time, and foreign leagues pay significantly more. While being away from family for eight months out of a year would be a challenge, Lexi is still interested in being able to play and also how playing professionally would increase her chances of coaching basketball someday, her end goal. “It’s something I feel like I could do for the rest of my life,” she says.

lexi with two of her sisters, ava and ashlyn
Lexi with two of her sisters, Ava and Ashlyn.

Along with a desire to coach, get a master’s degree and play professionally, Lexi toys with the idea of going into parks and recreation as well. She’s enjoying the variety of opportunities she has before her right now, and looks forward to see what presents itself as she gets closer to graduation. Her main goal, though, is to continue to be a role model to her younger sisters and inspire others with her work ethic and commitment to both basketball and her studies.

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Jeff Madden: Marketing Alum and Senior Account Supervisor

This Friday, the MSU Marketing Department hosts its annual advisory board meeting. A fun day of catching up and sharing ideas and information, this group of business professionals and departmental faculty gather to discuss best practices that will ensure students will be prepared to enter the workforce after graduation.

Hank the Piggy Bank
Jeff and Hank the Piggy Bank met on the set of a commercial for Missouri Credit Union.

Jeff Madden, a three-year board member, will be in attendance. An MSU Marketing alum, he works at Trozzolo Communications Group as a senior account supervisor, where he oversees marketing strategies for clients. At this Kansas City firm, he provides strategic counsel to ensure creative is “on brand” for companies ranging from Fortune 1000 financial technology groups to non-profit associations.

His favorite experiences at Trozzolo include attending a racing event at Road America to help Sports Car Club of America rebrand. This event featured more than 700 professional and amateur drivers. Another was a television shoot starring Hank, a pink piggy bank, for Missouri Credit Union. Jeff’s job requires him to be quick on his feet but is rewarding as it allows him to work with some amazing people who he calls “smart and deeply passionate.”

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Account Services Internship – BYM Agency

BYM Agency is a full-service marketing agency that has been serving the credit union industry since 2003. BYM is looking for two enthusiastic and eager-to-learn interns to join our account and creative teams. We’re looking for passionate, curious and motivated individuals who want to challenge the status quo of financial marketing. Deadline for submissions is May 12, 2017.

Account Services Internship Position

Internship Requirements:

  1. Must be enrolled as a student in an accredited university for the 2017-2018 academic school year
  2. Must exude marketing principles that drive results, support key marketing initiatives and inspire action
  3. Reflect the BYM Agency values including:
    1. Fully supporting the vision and mission of BYM
    2. Promoting a cooperative and productive environment
    3. Interacting harmoniously with peers and management
    4. Working with others and forming partnerships toward the achievement of common goals
  4. Skills
    1. Excellent communication and organization skills
    2. Strong interpersonal skills in dealing with diverse audiences
    3. Active listener, willingness to ask questions, attention to detail
    4. Proficiency of PC Microsoft Office programs

Duties and Responsibilities:

  1. Taking accurate notes during meetings, writing recaps and providing the creative team with action items
  2. Schedule, coordinate and participate in key client meetings
  3. Review and edit business documents for clients
  4. Developing implementation schedules
  5. Assisting Project Specialist and Manager of Client Services as needed
  6. Conduct research for client projects as needed
  7. Research client prospects alongside Business Development Account Executive


Please send your résumé, cover letter and any questions to ​todd@bymagency.com

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Creative Internship – BYM Agency

BYM Agency is a full-service marketing agency that has been serving the credit union industry since 2003. BYM is looking for two enthusiastic and eager-to-learn interns to join our account and creative teams. We’re looking for passionate, curious and motivated individuals who want to challenge the status quo of financial marketing.


Creative Internship Position

Deadline for submissions is May 12, 2017.


Internship Requirements:

  1. Must be enrolled as a student in an accredited university for the 2017-2018 academic school year
  2. Must exude marketing principles that drive results, support key marketing initiatives and inspire action
  3. Reflect the BYM Agency values including:
    1. Fully supporting the vision and mission of BYM
    2. Promoting a cooperative and productive environment
    3. Interacting harmoniously with peers and management
    4. Working with others and forming partnerships toward the achievement of common goals
  4. Must provide samples of work
    1. Copywriting candidates must include at least two writing samples
    2. Graphic design candidates must include a link to a portfolio of recent work or at least three piece you’ve designed
  5. Skills
    1. Copywriting Focus
      1. Strong writing skills and knowledge of AP Style
      2. Detail-oriented proofreading skills
      3. Social media experience a plus
      4. A motivated self-starter who is extremely organized
    2. Graphic Design Focus
      1. Proficiency in Adobe Photoshop, Illustrator and InDesign
      2. Good communication skills and a talent for collaboration
      3. Animation experience in Adobe After Effects a plus Duties and



  1. Copywriting Focus
    1. Attend brainstorms and contribute ideas to team goals
    2. Research content for blogs
    3. Help generate ideas for social media posts
    4. Assist Content Specialist and Brand Manager as needed
  2. Graphic Design Focus
    1. Help create graphics for a wide variety of subjects
    2. Observe current design trends across the web and print
    3. Work with Art Director to concept and develop creative solutions
    4. Assist with the creation of illustrations, type treatments and various promotional materials
    5. Optimize and prepare files for web and print


Please send your résumé, cover letter and samples of work to ​todd@bymagency.com

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Supply Chain Analyst – 3M

At 3M, we apply science in collaborative ways to improve lives daily. With $30 billion in sales, our 90,000 employees connect with customers all around the world.

3M has a long-standing reputation as a company committed to innovation.  We provide the freedom to explore and encourage curiosity and creativity.  We gain new insight from diverse thinking, and take risks on new ideas.

Here, you can apply your talent in bold ways that matter.

Job Description:

3M is seeking a Supply Chain Analyst located in Springfield, MO.

The person hired for the position of Supply Chain Analyst will provide planning support for specific plant manufacturing resources at 3M Springfield.

 Primary Responsibilities include but are not limited to the following:

  • Planning and scheduling manufacturing operations to support global customer demand
  • Procuring materials and supplies
  • Managing inventory to appropriate levels utilizing corporate supply chain tools
  • Maintaining a high level of customer service globally
  • Analyzing capacity to determine equipment loading and resource requirements
  • Identifying and implementing supply chain process improvements
  • Working  with the assigned business teams for operational success
  • Facilitating and leading continuous improvement efforts using tools such as lean, value streams, and six sigma

Basic Qualifications:

  • Bachelor’s degree or higher from an accredited university

Preferred Qualifications:

  • Bachelor’s degree or higher from an accredited university in Supply Chain, Engineering, Operations Management, or Business (Accounting, Finance, Economics, IT)
  • Supply Chain experience
  • APICS certification or willingness to obtain
  • Strong with computer systems and Excel software
  • Experience with ERP systems – SAP is a plus
  • Proven attention to detail and driving continuous improvement
  • Strong multitasking, organizational, interpersonal, and communication skills

Location: Springfield, MO

Travel: Up to 5%

Relocation: Is authorized

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status)

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M or @3MNewsroom.3M is an equal opportunity employer.  3M  will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

3M Global Terms of Use and Privacy Statement

Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms.

Please access the linked document by clicking here, select the country where you are applying for employment, and review. Before submitting your application you will be asked to confirm your agreement with the terms.

To apply, visit:


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Logistics and Scheduling Co-op – Meek’s The Builder’s Choice

meek's company logoLocation: 404 N Jefferson Ave, Springfield, MO, 65806

Majors: Logistics, business

Wage: $9.00-9.50 (plus potential profit sharing)

Requirements: Co-op must not graduate before May 2018.


Job Description

An excellent opportunity to learn the logistics/supply side in one of the area’s largest building materials companies. Students will work in Meek’s warehouse in Springfield dealing with invoices, taking internal company orders, scheduling window service and setting up and checking loads that are sent to the 34 Meeks retail locations throughout Missouri and NW Arkansas.

The co-op will receive raises at six-month intervals, qualify for profit sharing, and have the potential for full-time employment after graduation either at store level or in the corporate office. The co-op will work approximately 20–25 hours per week (Mondays through Fridays with some Saturdays) during semesters and 40 hours per week if desired during the summer and school breaks.


How to Apply

Students may apply online at http://www.meeks.com/midwest/about-us/careers/. For more information or to submit a résumé, contact Sherry Cook at sherry.cook@meeklumber.com.

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Logistics/Supply Chain Management Internship – Independent Stave Company

Independent Stave Company logoJob Description

Internships are structured learning experiences where interns and full-time professionals work together on projects and allow students to integrate knowledge and skills in a manner that is mutually beneficial to the student and Independent Stave Company. The student will participate and support Independent Stave Company’s goals in one of the several assigned areas such as Transportation, Warehousing, Sales and Operations Planning and Demand Planning.

Typical duties may include but are not limited to

  • Conduct research to support Transportation Procurement and Transportation Operations.
    • KPI development and benchmarking.
    • Cost analysis for multi-mode network optimization.
  • Conduct research to identify opportunities to improve Finish & non-Finished Goods working capital
    • KPI and reporting improvements
    • Analysis of safety stock levels and buying practices/MRP system settings
  • Review of distressed inventory management process

Position Responsibilities: Traits of Successful Incumbents

  • Cross-functional team building skills
  • Unique approaches to Root Cause and Gap Analysis
  • Analytical and data evaluation
  • Understanding of business from manufacturing to customer

Position Qualifications: Education and Experience

  • Current enrollment in a bachelor’s degree program related to Logistics or Supply Chain Management
  • Minimum GPA 3.00
  • Strong results orientation.
  • Demonstrated strengths in relationship building, problem-solving and conflict management.
  • Ability to problem solve with limited guidance
  • Excellent verbal and oral communication skills
  • Strong analytical skills.
  • Strong computer competency. Experience with MS suite of products desirable


  • Paid internship program (This position is an hourly position)
  • 40 Hours, Monday-Friday
  • May require some day or overnight travel


  • Supply Chain Management/Logistics, Material Management, Industrial Management, Business

How To Apply

If interested, please visit our careers page to apply online at


or visit career page at


Independent Stave Company maintains a drug-free workplace and performs substance abuse testing and background verification checks as permitted by state law.

Independent Stave Company is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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Inside Sales Representative – Freight Watchers

*Job Description: Freight Watchers is looking for our next Super Star Inside Sales Representative. If you are looking to work in a fun, fast paced environment then we would like to speak with you! We will give you the tools and training you need to be successful in this business to earn endless income. Candidates will be responsible for the complete sales process including prospecting, lead generation, pricing and closing business. We are looking for self motivated and hard working individuals who have the willingness to compete daily for basis for new business. Candidates will be expected to sell supply chain solutions in a multi-modal environment including LTL, truckload, intermodal, and international.
Qualifications: Background Required:
• Willingness to learn and work hard at a fast pace!
• Computer literate: Microsoft (i.e. Excel, Word, Outlook, PowerPoint)
• Education: College GraduateEssential Abilities and Skills:
• Excellent communications (i.e. verbal, written, presentations)
• Ability to identify prospective clients
• Sense of urgency to follow-up
• High energy, persistent, goal oriented
• Ability to operate in a team setting
*Application Instructions: Please e-mail cover letter and resume to:
Andy Templeandy.temple@freightwatchers.net

FreightWatchers will contact applicants to set up interviews.

Interviews will be held April 11, 2017.
Please check in at Carringtoh Hall 309.

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Marketing & Business Development Manager – BKD


BKD is a place where people build careers, gain new skills and enjoy big firm resources with a small firm approach to teamwork and camaraderie. We focus on providing unmatched client service to everyone we encounter—both in the marketplace and in our offices.

We also offer the support, resources and opportunities you need to further develop your career. We listen to learn, combine innovation with practicality and give back to the communities where we live and work.

See what we offer new hires in terms of competitive compensation, People First benefits and paid time off.

Take your career to the next level at BKD.


About BKD

BKD, LLP, a national CPA and advisory firm, can help individuals and businesses realize their goals. Our approximately 2,600 dedicated professionals provide solutions for clients in all 50 states and internationally. BKD and its subsidiaries offer a variety of tax, accounting and consulting services and combine the insight and ideas of thought leaders in multiple industries. Learn more at bkd.com.


The Marketing & Business Development Manager will work with the existing marketing team in all aspects of external and internal marketing, including strategic growth, client and prospect pursuits, trade associations and publications, advertising, collateral management, strategic research, conference planning, firm wide initiatives and quality control. This individual will work with the Springfield, Branson and Joplin, Missouri offices on revenue growth goals and brand development and awareness and will help develop strategies and tactics to achieve these goals.


Essential Responsibilities & Education/Experience Requirements

  • Work with the office leaders on revenue ideas, opportunities and new markets
  • Support assigned industries by developing strategic growth plans and tracking plan progress
  • Support thought leadership activities including social media, articles, webinars and videos
  • Provide support for key client and prospect pursuits
  • Coordinate marketing and thought leadership activities through associations and publications
  • Assist with internal and external conference planning and logistics
  • Assist industry professionals with market and competition intelligence and analysis
  • Education – A degree in marketing or communications and two years of experience is preferred; experience in marketing professional services, especially accounting, and working with Salesforce or a CRM is a plus


Other Physical &/Or Special Requirements

  • Team player that is positive and a self-starter
  • Excellent verbal and written communication skills
  • Ability to effectively convey information to others
  • Strong project and time management skills
  • Industry knowledge
  • Strong business judgment
  • Professional demeanor and a desire to succeed
  • Confidence, organization, innovation and problem-solving skills
  • Excellent computer and software skills, including experience with Excel



Click here to apply today!

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Logistics Internship – FedEx Freight



Springfield, MO

Begin your career with the FedEx Team as an Operations Intern and be a part of one of the most well-known and reliable companies in the world.  Interns have an opportunity to develop a broad knowledge of Less Than Truck Load (LTL) operations, tools, processes and procedures working alongside senior professionals, managers and leadership in areas of operations and sales.



  • Gain knowledge of LTL industry principles, terms, policies and procedures as defined by company
  • Develop competency and understanding of processes and systems used in operations and sales
  • Gain understanding of analytical approach and procedures to measure operations objectives
  • Develop through understanding of intent and control measures of reports for processes that post results
  • Develop and communicate ad hoc reporting
  • Assist with various assignments and projects as assigned



  • Must be enrolled in or recently graduated (within the last 24 months) from an accredited college or university
  • Must have successfully completed a minimum of 90 credit hours toward a Bachelor’s Degree and have a cumulative GPA of 3.0 or above
  • Must be reliable and exhibit follow-through
  • Must be adept in completing assignments and solving problems
  • Good organizational and interpersonal skills
  • Experience and ability to use Microsoft Office Software, including but not limited to: Word, Excel, and Outlook
  • Good written and verbal communication skills (documentation, communication with peers, supervisors, etc.)
  • Able to follow instructions and complete required training
  • Ability to work independently and as a team member



  • Could include exposure to a dock environment exposure to varied weather conditions, exhaust, fumes, dust, noise
  • Hours may vary due to operational need
  • Frequent contact with LTL service center personnel in a fast-paced, deadline oriented environment


Pay Rate:

  • Junior with a min of 60 hrs – $17.00
  • Senior with a min of 90 hrs – $18.00
  • Graduated within the last 24 months – $20.00

APPLY:   fedex.com/careers

Select FedEx Freight and

keyword search for “Intern-Field” or enter the job# 417586BR


FedEx Freight is an equal opportunity/affirmative action employer including disabled and veterans

Posted in internships, Jobs, logistics | Leave a comment