Missouri State University
Missouri State Outreach
Continuing & Distance Education

Jennifer Pursley Receives First Certified Distance Educator Award

Dr. William Bray, Mathematics Department Head (left) and Certified Distance Educator Award Recipient, Jennifer Pursley (right).
Dr. William Bray, Mathematics Department Head (left) and Certified Distance Educator Award Recipient, Jennifer Pursley (right).

Mathematics instructor, Jennifer Pursley was recently awarded the Certified Distance Educator Award by Missouri State Online.

To be eligible for this award, Jennifer, had to complete three professional development activities related to distance education.

Jennifer exceeded this requirement completing the Digital Professor Academy, Blackboard Black Belt series and participating in Publisher training sessions as well as numerous other webinars and professional development activities.

As the recipient of this award, Jennifer demonstrates her commitment to pursuing expertise in innovative instructional methodology and to providing the highest quality of distance learning education to her students.

If you are teaching at Missouri State and are interested in applying for this award, submit your materials for consideration prior to February 1, 2016 for the 2015 school year.

For full details visit our website.

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Summer/Fall 2015 Off-Campus Programs Promotion

Missouri State Outreach Marketing and Promotions launched a Facebook and Google Adwords campaign, specific to Off-Campus Programs, Summer/Fall 2015.

The Campaign Objectives:

  • Increase Facebook page likes by at least 10%
  • Increase Website traffic by at least 10%
  • Increase engagement on Facebook
  • Gain awareness for Waynesville, a new off-campus site
  • Gain exposure for the criminology program in Lebanon

Facebook Campaign Specifics:

  • Nine ads running at various times June 15-August 16, 2015
Su:Fa 2015 FB Transfer from Crowder in Nevada Su:Fa 2015 FB Transfer from Crowder in Neosho
Su:Fa 2015 FB Transfer from Crowder in Cassville Su:Fa 2015 FB Criminology Degree in Lebanon
Su:Fa 2015 FB West Plains Programs Affordability Su:Fa 2015 FB West Plains Degree Programs
Su:Fa 2015 FB Joplin Affordability Su:Fa 2015 FB Joplin Degree Programs
Su:Fa 2015 FB Waynesville Campus Promotion

Facebook Campaign Outcomes:

Facebook Page “likes” gained over original count:

  • Lebanon, 255 likes (60% increase)
  • West Plains, 166 likes (57% increase)
  • Joplin, 602 likes (56% increase)
  • Waynesville, 99 likes (new page)

These Facebook ads (combined) resulted in:

  • 7,968 clicks to Missouri State Outreach website
  • 19,293 total number of clicks on ad (includes the clicks to our website (above), page likes, post comments, etc.)
  • A click-through rate (for total number of clicks): 1.47% per impression.
  • A reach of 252,397 people (to whom this ad was shown)
  • 2,875 post likes, 112 post comments, 343 post shares, 890 Facebook page likes (as a direct result of the ad).

Google Adwords Campaign Specifics

  • 19 ads running at various times June 15-August 16, 2015
  • Each of the following satellite locations had three ads highlighting location, programs and affordability: Cassville, Joplin, Lebanon, Neosho, Nevada, and West Plains
  • An ad highlighting all locations was also circulated with site extension links to each of the individual locations.
  • Ads were part of Google Search Network and targeted specific areas and demographics.
  • Site extension links to Web pages relevant to the main ad content appeared under the ads (see sample below for Cassville).
  • Each ad had a vanity url assigned and Google Analytics link tagging was utilized.

Example of Google Adwords for Cassville:

Affordability Ad

Su:Fa 2015 GA Cassville Affordability Ad
Landing Page

Site Extensions:
Tuition, Costs and Fees
Request Information

Degree Programs Ad

Su:Fa 2015 GA Cassville Degree Programs2

Landing Page

Site Extensions:
General Studies
Tech Management

Location Ad

Su:Fa 2015 GA Cassville Convenient Location2

Landing Page

Site Extensions:
General Studies
Tech Management

Google Adwords for All Locations:


Landing Page

Site Extensions:
Mountain Grove
West Plains
Table Rock

Google Adwords Campaign Outcomes:

  • 3,599 website clicks
  • 143,631 people reached
  • Click through rate: 2.51%.
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New format for Summer/Fall 2015 off-campus program brochures

The Summer/Fall 2015 off-campus brochures have taken on a smaller format being redesigned from 11″ x 17″ to 8.5″ x 11″ by senior graphic designer, Phillip Secca.

These brochures, made available April 2015, are provided to students who inquire about Outreach programs and services available at our satellite offices. They are distributed to walk-ins, mailed to phone inquiries and handed out at community events/fairs. Click on thumbnails below to view full versions in Issuu.com.

Cassville-SuFa15  Joplin- SuFa15  Lebanon tri-fold

Neosho-SuFa15  Nevada-SuFa15  WPMG-SuFa15



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Crowder College / MSU Billboard in Place

Crowder College in Cassville and Missouri State Outreach recently collaborated on a billboard promoting the partnership between Crowder College and Missouri State in Cassville.

The billboard installed Friday, September 11 is located at latitude 36.712488 and longitude -93.899648 and will remain in place for a year.



Crowder College Transfer Billboard

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Missouri’s Civil War MOOC Social Media Kit

Key Details

  • What: A Massive Open Online Course (MOOC). A short, not-for-credit, online course for free. Open to the public – participants do not have to be a registered Missouri State student.
  • When: Starts October 19, 2015: runs for eight weeks. Participants can enroll in the course at any point during the eight weeks.
  • Where: Enroll now through the Canvas Network.
  • Contact person: Lacey Geiger, Open Course Coordinator, at (417) 836-8803 or LaceyGeiger@MissouriState.edu

Share your story!

We want to hear about your experience! We encourage you to join the online conversation leading up to and during the course by posting on Facebook or Twitter and tagging your photos with the official course hashtag #MOCivilWar

Connect with us through our Facebook page!

Make your post social media savvy

  • Tag the post with the course hashtag #MOCivilWar
  • Whenever possible tag Missouri State Outreach or @missouristate
  • If applicable, tag the post with the Springfield, Missouri, hashtag: #SGF
  • As you participate in the MOOC, consider sharing a quote about your experience.


  • Brand your Facebook profile with the cover photo below:


  • Use the customized Facebook sharing photo provided below:


Sample Facebook post


  • For your Twitter account cover photo:


  • To use as a sharing photo:


Sample Tweets

If you need anything additional, please contact Lacey Geiger at (417) 836-8803 or Valerie Cummings at (417) 836-6664.

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Work study student photographer needed

Missouri State Outreach – Marketing and Promotions is currently seeking a work study student to take high quality photos for use on the Web and in print promotions.

 The candidate must: 

  • Have experience using a digital SLR camera.
  • Demonstrate talent by providing a portfolio of photographs.
  • Meet deadlines as assigned.
  • Maintain records and archive images in digital format.

Position will require: 

  • Reliable transportation for the purpose of performing photo shoots at Missouri State’s off-campus locations.
  • Photographing events at night or on weekends as needed.

This position pays $7.50 per hour.

To apply send cover letter and resume to: 

Valerie Cummings at: VCummings@MissouriState.edu 
Phone: (417) 836-6664

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Web developer position open in Missouri State Outreach

Missouri State Outreach – Marketing and Promotions is accepting applications for a graduate assistant.

Description: Develops and maintains Missouri State Outreach websites using content management software, programming, web design, database manipulation, plus testing and trouble-shooting. Makes recommendations regarding design and security and create online secure forms. Performs email marketing and various other duties as needed. Student must be able to commit at least 4 semesters as a graduate assistant.


  • Attention to detail. Strong written and oral communication skills.
  • Organized and self-directed to complete projects as assigned.
  • Experience with graphic and web design required (coding in HTML and CSS and experience with Dreamweaver); ideally, also have some background in PHP, Javascript, Microsoft Office, Photoshop and Illustrator.
  • Ability to demonstrate problem-solving and critical thinking skills.

To Apply:

Submit a cover letter, resume, and graduate assistantship application, and two letters of reference to:

Graduate Search Committee
Missouri State Outreach
Alumni 400
901 S. National Avenue
Springfield, MO 65897

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University to offer criminal justice program in Lebanon

Missouri State University in Lebanon, located at the Ozarks Technical Community College (OTC) Lebanon Center, will offer a bachelor’s degree in criminal justice beginning fall 2015.

“This is a major step forward for the MSU-Lebanon campus and our partnership with OTC,” said Gib Adkins, MSU-Lebanon outreach coordinator. “The criminal justice program at Missouri State is widely acknowledged as one of the best. By having instructors from Springfield and locally, it’s a win-win for all involved, especially students.”

Interested students may meet with Missouri State transfer advisers on Thursdays by appointment to develop a transfer degree plan. Students will find the majority of courses taught at the center in Lebanon by Missouri State faculty.

“I am excited to see criminal justice expanding to Lebanon through MSU,” said Dr. Dusty Childers, director of the OTC-Lebanon Education Center. “OTC has always offered criminal justice classes here in Lebanon, but now our students will be able to complete their pursuit of a criminal justice degree right here at MSU-Lebanon, all in the same building.”

For more information or to schedule advisement and registration, contact Adkins at (417) 532-0518.

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MSU@OTC Day for OTC students transferring to MSU in Lebanon


MSU@OTC Day will be held Tuesday, March 6, 2015 from 10am-2pm in Casey Hall 135 at the OTC Lebanon Center.

Students may speak with MSU staff regarding the educational opportunities available in Lebanon, following the completion of their associate degree from OTC. A transfer coordinator and advisors will be on hand to answer questions and guide students in the right direction.  There will also be food, fun and prizes available!

For more information, contact: Gib Adkins, OTC Lebanon Center • Casey 135 • (417) 532-0518.

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