Missouri State Outreach Marketing and Promotions launched a Facebook campaign for Off-Campus programs. This campaign ran from May 12-June 24, 2016.
The campaign objectives:
Drive traffic to the Outreach website.
Increase enrollments at our satellite campuses.
22 ads running from May 12-June 24, 2016 within 40 miles of each of the following off-campus locations: Cassville, Joplin, Lebanon, Neosho, Nevada, Table Rock and West Plains. Ads were placed in the desktop news feed, audience network and mobile news feed.
These Facebook ads (combined) resulted in:
36,868 link clicks to the Missouri State Outreach website
A click-through rate of 3.05%
A reach of 236,096 people (to whom this ad was shown)
593 post likes, 36 post comments, 69 post shares, 29 Facebook page likes (as a direct result of the ads)
Page likes by location:
Joplin Region: 1198 start, 1258 end; increase of 60 likes
Lebanon: 463 start, 496 current; increase of 33 likes
West Plains: 378 start, 447 end; increase of 69 likes
Overall Outreach website traffic:
Comparing May 12-June 24, 2016 to that same time period the previous year yield the following results:
Increase of sessions by 217.58% (30,977 vs. 9,754)
Senior graphic designer Phillip Secca completed a brochure series in May, for select satellite campuses, advertising Summer and Fall 2016 degree completion programs. These brochures are used for phone, mail and walk-in inquiries and for distribution at trade shows.
Click on the thumbnails below to view the full versions in Issuu.com.
Dr. Monika Feeney, Program Director Nurse Anesthesia, received her Certified Distance Educator Award for accomplishing the Blackboard Black Belt. Dr. Feeney received her DNAP in 2011 from Virginia Commonwealth University. As a Certified Registered Nurse Anesthetist, she has already received the Outstanding Nurse Educator Award. Her research interests focus on post-operative blindness.
Pictured with Dr. Feeney are Dr. Tracy L. Beckham, Assistant Program Director and Dr. Rickey D. Albaugh, Clinical Professor. All have earned the status of Blackboard Black Belts. Not pictured are Professors Tracey Posten and Dr. Chris Stein who also hold Blackboard Black Belts in the Nurse Anesthesia Program.
Missouri State Outreach are proud to congratulate these excellent professors in receiving the Certified Distance Educator Award!
Lacey Geiger is the iCourse Coordinator for Missouri State Outreach as well as an online adjunct instructor for CIS. She recently received her Certified Distance Educator Award for her outstanding work in becoming a Blackboard Black Belt holder. Her interests include technical and professional writing, distance education and blended and online learning.
Congratulations Lacey Geiger for your hard work!
Professor Marilyn B. Odneal from the Mountain Grove Campus Horticulture Program was presented her Certified Distance Educator Award. She successfully completed the Soft Chalk training as well as becoming a Blackboard Black Belt. Professor Odneal earned her Master of Science in Horticulture from the University of Wisconsin-Madison.
Missouri State Outreach salutes Marilyn B. Odneal on her Certified Distance Educator Award!
Ivy Yarckow-Brown, Professor of Criminology and Criminal Justice, received the Certified Distance Educator Award in recognition of her activities in online and distance educator development and practice. In addition to her Certified Distance Educator Award, Professor Yarckow-Brown won the Master Online Course Recognition Award last year. She recently become a Certified Blackboard Black Belt.
Missouri State Outreach applauds Ivy Yarckow-Brown for her awesome work in the Department of Criminology and Criminal Justice!
Dr. John Bourhis, Professor of Communication, became a Certified Distance Educator in recognition of his many activities in the development and practice of distance teaching and learning. Professor Bourhis earned his Doctorate in Education from the University of Minnesota. Since then he has received a number of awards and recognitions including his current status as a Blackboard Black Belt.
Congratulations Dr. John Bourhis!
Professor Ethan Amidon, Department of Criminology and Criminal Justice, received his Certified Distance Educator Award. Professor Amidon completed online development activities which culminated in becoming a Certified Blackboard Black Belt.
Missouri State commends Ethan Amidon on receiving the Certified Distance Educator Award!
Ashley Howell earned her associate of arts in teaching at the Missouri State-West Plains campus in 2015. She is now excited to be working towards her bachelor’s degree in elementary education at Missouri State-Springfield. Through Missouri State’s Outreach off-campus program she is able to remain in West Plains and work towards her bachelor’s degree at Missouri State-Springfield.
Ashley adds, “We begin with students all pursuing teaching professions. The great thing is that we begin the program together, we take all the same classes together and we move up. We’re a family and we study together. We all try to see each other through this program.”
Missouri State Outreach makes it convenient for students in West Plains, who earn an associate degree from Missouri State-West Plains, to transfer those credit hours to Missouri State-Springfield to complete their bachelor’s degree while living in West Plains.
Contact Deanna Smith, Outreach Coordinator at (417) 255-7777 to get started on your bachelor’s degree!
Missouri State Outreach Marketing and Promotions just completed a Facebook campaign specifically to promote the Master of Arts in Teaching degree program at the satellite office in Joplin. These Facebook ads ran from May 4-May 15, 2016 and resulted in 3,375 website clicks. These ads reached 33,826 people and generated a result rate of 3.18% (actions as a result of the ad divided by the number of impressions).
The ads that were ran are featured below:
Ad 1: New Career Direction
1,422 website clicks
11,703 people reached
Ad 2: Passion for Teaching
716 website clicks
7,961 people reached
Ad 3: Cohort in Joplin
661 website clicks
24,981 people reached
Ad 4: Consider Teaching
576 website clicks
7,448 people reached
The departmental page, with specifics about the degree, served as a landing page for these ads:
We want to hear about your experience! We encourage you to join the online conversation leading up to and during the course by posting on Facebook or Twitter and tagging your photos with the official course hashtag #LauraIngallsWilder
As part of our ongoing mission, Missouri State Outreach is reaching out to current and potential transfer students at-a-distance through email marketing. The following email messages were sent as part of the Summer and Fall 2016 Marketing Plan for Off-Campus Programs.
Click on the images below to view the message in your browser.
Sent to current MSU and Crowder College students at the Crowder College Cassville campus.
Sent to current and prospective students.
Sent to current MSU-Lebanon students and current Ozarks Technical Community College students in Lebanon.
Sent to current MSU and Crowder College students at the Crowder College Neosho campus.
Sent to current MSU and Crowder College students at the Crowder College Nevada campus.
West Plains / Mountain Grove
Sent to current MSU-Springfield and MSU-West Plains students on the West Plains campus.
This photo is Professor Mariana Gonzalez in the office of Mayor Martino in Rio Tercero, Argentina. They are holding an engraving of the old Springfield City Hall. The picture was given by Mayor Robert Stephens of Springfield, Missouri to Mayor Martino.
This photo is taken with Mayor Martino in his office in Rio Tercero, Argentina with Professor Mariana Gonzalez. They are holding a Missouri flag flown over the Missouri State Capitol building and given to Professor Gonzalez by Representative Kevin Austin last week in Jefferson City.
This photo was taken last week in the Political Science Department at Missouri State University. Professor Mariana Gonzalez from Argentina was hosted by the Department during a brief visit to campus last week.
From left to right — Dr. Gary Rader, Director for Missouri State Online, Dr. Indira Palacios-Valladares, Assistant Professor of Political Science, Professor Mariana Gonzalez of Rio Tercero, Argentina, Dr. George E. Connor, Department Head, and Dr. Gabriel A. Ondetti, Associate Professor of Political Science.
Chosen from a highly competitive pool of nominees, Professor Vicki Schmitt has received recognition for her online course SFR 486 – Management and Assessment in the Middle and Secondary Classroom. The Master Online Course Recognition Award selection panel recognized her course as best in the category of Course Design, Organization and Instructional Materials. Missouri State Online sponsors this annual award to recognize superior course design. Dr. Schmitt will be recognized during this spring at the All Faculty Recognition Reception.
Missouri State Online congratulates Dr. Schmitt and the Department of Reading Foundations and Technology as recipients of this distinguished award!
Professor Eric Nelson was selected as the recipient of this year’s Master Online Course Recognition Award. Missouri State Online selects the annual winner based upon a best practices rubric in the design and delivery of distance education course material. Dr. Nelson’s course, HST 397 Europe: Paleolithic to 1650 was judged best in all categories from a highly competitive pool of nominees. This is Dr. Nelson’s second Master Online Course Recognition Award. He was the recipient of the first award in 2010. Recognition will be formally extended during the spring All Faculty Recognition Reception.
Missouri State Online congratulates Dr. Nelson and the Department of History!