Missouri State University
Missouri State Outreach
Continuing & Distance Education

Jokima Hiller presented with the Certified Distance Educator Award

JokimaHiller
Jokima Hiller, recipient of the Certified Distance Educator Award.
Jokima Hiller and Wes Pratt
Wes Pratt presents Ms. Hiller a plant in appreciation for her contribution.

Jokima Hiller, instructor for the Department of Hospitality and Restaurant Administration, was honored by her department for her hard work and success in the field of distance education. Jokima received the Certified Distance Educator Award in recognition of her commitment to developing new skills in the technology and pedagogy of online and distance teaching and learning.

Jokima has her MBA from the Keller Graduate School of Management and her BS from Purdue University in Restaurant, Hotel, Institutional and Tourism Management.

Attending the presentation of the award was Department Head, Dr. Stephanie Hines, Dean Jahnke of CNAS and Mr. Wes Pratt, Assistant to the President & Chief Diversity Officer, and faculty from the department.

Missouri State Online salutes Jokima Hiller!

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MSU Outreach reaching out to off-campus students with email marketing

As part of our ongoing mission, Missouri State Outreach is reaching out to current and potential transfer students at-a-distance through email marketing. The following email messages were sent as part of the Spring 2016 Marketing Plan for Off-Campus Programs.

Click on the images below to view the message in your browser.

Cassville

Sent to current MSU and Crowder College students at the Crowder College Cassville campus.

spacer50x50

Joplin

Sent to current MSU-Joplin students.

Lebanon

Sent to current MSU-Lebanon students and current Ozarks Technical Community College students in Lebanon.

Neosho

Sent to current MSU and Crowder College students at the Crowder College Neosho campus.

Nevada

Sent to current MSU and Crowder College students at the Crowder College Nevada campus.

Waynesville

Sent to current OTC students in Waynesville.

West Plains / Mountain Grove

Sent to current MSU-Springfield and MSU-West Plains students on the West Plains campus.

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Spring 2016 off-campus program brochures available now

Senior Graphic Designer, Phillip Secca, completed a series of brochures for select off-campus locations in October 2015.

These brochures are available to students who inquire about Outreach programs and services available at our satellite offices.

Click on the thumbnails below to view the full versions in Issuu.com.

Missouri State Spring 2016 Joplin Program Listings Spr16Lebanon Spr16Neosho Spr16Nevada Spring16Cassville Spr16WestPlains

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Math Instructors Dedicated to Excellence in Distance Education

Certified Distance Educators Award Recipients

pattiblanton
Patti Blanton receiving her award. From left to right: Dr. Joye Norris, Patti Blanton and Dr. Gary Rader.
Kim Van Ornum accepting her certified distance educator award.
Kim Van Ornum accepting her award. From left to right: Kim Van Ornum, Dr. William Bray and Dr. Gary Rader

Mathematics instructors, Kimberly Van Ornum and Patti Blanton, were recently awarded the Certified Distance Educator Award by Missouri State Online.

To be eligible for this award, Kimberly and Patti, had to complete three professional development activities related to distance education.

Kimberly met this requirement by completing the Webinar on Learning Catalytics, Faculty Grade Entry training sessions and participating in Publisher training sessions for MyMathLabs.

Patti met this requirement by completing the Blackboard Black Belt Certification (all components) and Infographics for the Classroom and Academic Poster Sessions.

As recipients of this award, Kimberly and Patti demonstrate their commitment to pursuing expertise in innovative instructional methodology and to providing the highest quality of distance learning education to their students.

If you are teaching at Missouri State and are interested in applying for this award, submit your materials for consideration prior to February 1, 2016 for the 2015 school year.

For full details visit our website.

 

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Jennifer Pursley Receives First Certified Distance Educator Award

Dr. William Bray, Mathematics Department Head (left) and Certified Distance Educator Award Recipient, Jennifer Pursley (right).
Dr. William Bray, Mathematics Department Head (left) and Certified Distance Educator Award Recipient, Jennifer Pursley (right).

Mathematics instructor, Jennifer Pursley was recently awarded the Certified Distance Educator Award by Missouri State Online.

To be eligible for this award, Jennifer, had to complete three professional development activities related to distance education.

Jennifer exceeded this requirement completing the Digital Professor Academy, Blackboard Black Belt series and participating in Publisher training sessions as well as numerous other webinars and professional development activities.

As the recipient of this award, Jennifer demonstrates her commitment to pursuing expertise in innovative instructional methodology and to providing the highest quality of distance learning education to her students.

If you are teaching at Missouri State and are interested in applying for this award, submit your materials for consideration prior to February 1, 2016 for the 2015 school year.

For full details visit our website.

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Summer/Fall 2015 Off-Campus Programs Promotion

Missouri State Outreach Marketing and Promotions launched a Facebook and Google Adwords campaign, specific to Off-Campus Programs, Summer/Fall 2015.

The Campaign Objectives:

  • Increase Facebook page likes by at least 10%
  • Increase Website traffic by at least 10%
  • Increase engagement on Facebook
  • Gain awareness for Waynesville, a new off-campus site
  • Gain exposure for the criminology program in Lebanon

Facebook Campaign Specifics:

  • Nine ads running at various times June 15-August 16, 2015
Su:Fa 2015 FB Transfer from Crowder in Nevada Su:Fa 2015 FB Transfer from Crowder in Neosho
Su:Fa 2015 FB Transfer from Crowder in Cassville Su:Fa 2015 FB Criminology Degree in Lebanon
Su:Fa 2015 FB West Plains Programs Affordability Su:Fa 2015 FB West Plains Degree Programs
Su:Fa 2015 FB Joplin Affordability Su:Fa 2015 FB Joplin Degree Programs
Su:Fa 2015 FB Waynesville Campus Promotion

Facebook Campaign Outcomes:

Facebook Page “likes” gained over original count:

  • Lebanon, 255 likes (60% increase)
  • West Plains, 166 likes (57% increase)
  • Joplin, 602 likes (56% increase)
  • Waynesville, 99 likes (new page)

These Facebook ads (combined) resulted in:

  • 7,968 clicks to Missouri State Outreach website
  • 19,293 total number of clicks on ad (includes the clicks to our website (above), page likes, post comments, etc.)
  • A click-through rate (for total number of clicks): 1.47% per impression.
  • A reach of 252,397 people (to whom this ad was shown)
  • 2,875 post likes, 112 post comments, 343 post shares, 890 Facebook page likes (as a direct result of the ad).

Google Adwords Campaign Specifics

  • 19 ads running at various times June 15-August 16, 2015
  • Each of the following satellite locations had three ads highlighting location, programs and affordability: Cassville, Joplin, Lebanon, Neosho, Nevada, and West Plains
  • An ad highlighting all locations was also circulated with site extension links to each of the individual locations.
  • Ads were part of Google Search Network and targeted specific areas and demographics.
  • Site extension links to Web pages relevant to the main ad content appeared under the ads (see sample below for Cassville).
  • Each ad had a vanity url assigned and Google Analytics link tagging was utilized.

Example of Google Adwords for Cassville:

Affordability Ad

Su:Fa 2015 GA Cassville Affordability Ad
Landing Page

Site Extensions:
Tuition, Costs and Fees
Request Information

Degree Programs Ad

Su:Fa 2015 GA Cassville Degree Programs2

Landing Page

Site Extensions:
General Studies
Tech Management
Education
Nursing

Location Ad

Su:Fa 2015 GA Cassville Convenient Location2

Landing Page

Site Extensions:
General Studies
Tech Management
Education
Nursing

Google Adwords for All Locations:

AllLocations

Landing Page

Site Extensions:
Cassville
Joplin
Lebanon
Neosho
Nevada
Mountain Grove
Waynesville
West Plains
Table Rock

Google Adwords Campaign Outcomes:

  • 3,599 website clicks
  • 143,631 people reached
  • Click through rate: 2.51%.
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New format for Summer/Fall 2015 off-campus program brochures

The Summer/Fall 2015 off-campus brochures have taken on a smaller format being redesigned from 11″ x 17″ to 8.5″ x 11″ by senior graphic designer, Phillip Secca.

These brochures, made available April 2015, are provided to students who inquire about Outreach programs and services available at our satellite offices. They are distributed to walk-ins, mailed to phone inquiries and handed out at community events/fairs. Click on thumbnails below to view full versions in Issuu.com.

Cassville-SuFa15  Joplin- SuFa15  Lebanon tri-fold

Neosho-SuFa15  Nevada-SuFa15  WPMG-SuFa15

 

 

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Crowder College / MSU Billboard in Place

Crowder College in Cassville and Missouri State Outreach recently collaborated on a billboard promoting the partnership between Crowder College and Missouri State in Cassville.

The billboard installed Friday, September 11 is located at latitude 36.712488 and longitude -93.899648 and will remain in place for a year.

 

 

Crowder College Transfer Billboard

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Missouri’s Civil War MOOC Social Media Kit

Key Details

  • What: A Massive Open Online Course (MOOC). A short, not-for-credit, online course for free. Open to the public – participants do not have to be a registered Missouri State student.
  • When: Starts October 19, 2015: runs for eight weeks. Participants can enroll in the course at any point during the eight weeks.
  • Where: Enroll now through the Canvas Network.
  • Contact person: Lacey Geiger, Open Course Coordinator, at (417) 836-8803 or LaceyGeiger@MissouriState.edu

Share your story!

We want to hear about your experience! We encourage you to join the online conversation leading up to and during the course by posting on Facebook or Twitter and tagging your photos with the official course hashtag #MOCivilWar

Connect with us through our Facebook page!

Make your post social media savvy

  • Tag the post with the course hashtag #MOCivilWar
  • Whenever possible tag Missouri State Outreach or @missouristate
  • If applicable, tag the post with the Springfield, Missouri, hashtag: #SGF
  • As you participate in the MOOC, consider sharing a quote about your experience.

Facebook

  • Brand your Facebook profile with the cover photo below:

FBCoverCivilWar

  • Use the customized Facebook sharing photo provided below:

FBPhotoShareCivilWar

Sample Facebook post

Twitter

  • For your Twitter account cover photo:

TwitterCvrCivilWar

  • To use as a sharing photo:

TwitterPhotoShareCivilWar

Sample Tweets

If you need anything additional, please contact Lacey Geiger at (417) 836-8803 or Valerie Cummings at (417) 836-6664.

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Work study student photographer needed

Missouri State Outreach – Marketing and Promotions is currently seeking a work study student to take high quality photos for use on the Web and in print promotions.

 The candidate must: 

  • Have experience using a digital SLR camera.
  • Demonstrate talent by providing a portfolio of photographs.
  • Meet deadlines as assigned.
  • Maintain records and archive images in digital format.

Position will require: 

  • Reliable transportation for the purpose of performing photo shoots at Missouri State’s off-campus locations.
  • Photographing events at night or on weekends as needed.

This position pays $7.50 per hour.

To apply send cover letter and resume to: 

Valerie Cummings at: VCummings@MissouriState.edu 
Phone: (417) 836-6664

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