Missouri State Outreach Marketing and Promotions launched a Facebook campaign for Off-Campus Programs, Spring 2016.
The campaign objectives:
- Increase page likes, increase traffic to Web site, increase class enrollment.
Facebook Campaign Specifics
- 35 ads running 11/16/15-1/15/16
Facebook Campaign Outcomes:
Facebook Page “likes” gained over starting count:
- Lebanon, started at 432 likes; ended at 459.
- Joplin Region (including Cassville, Neosho and Nevada), started at 1075 likes; ended at 1171.
- West Plains, started at 329 likes; ended at 366.
- Waynesville, started at 99 likes; ended at 102.
These Facebook ads (combined) resulted in:
- 39,988 clicks to the Missouri State Outreach website
- A click-through rate of 1.66%
- A reach of 218,039 people (to whom this ad was shown)
- 771 post likes, 70 post comments, 133 post shares, 117 Facebook page likes (as a direct result of the ads)
Cassville | |
Joplin | |
Lebanon | |
Waynesville | |
Neosho | |
Nevada | |
West Plains | |
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