Master of Science in Counseling Program Campaign

Missouri State University Outreach Marketing and Promotions recently completed the first half of a campaign promoting the Master of Science in Counseling program available on the MSU West Plains campus.

Main Objectives:

  • General program awareness.
  • Encourage enrollment in the cohort starting Spring 2017.

Facebook Marketing

  • 8 ads running June 10 – July 31, 2016 within 40 miles of West Plains, MO. Ads were placed in the desktop news feed, desktop right column, audience network and mobile news feed.
  • Ads collectively received 10,559 link clicks.
  • A click-through rate of 3.23% was achieved.
  • A reach of 32,317 people (to whom these ads were shown).
  • 95 post likes, 8 post comments, 19 post shares, 8 Facebook page likes (as a direct result of these ads).
Announcement MSU A Great Choice
Expand Your Employment Options Become More Marketable
Skills Employers Seek B Skills Employers Seek A
Rewarding Career Advancement B Rewarding Career Advancement A


Google Adwords

  • 16 ads running June 15 – July 31, 2016 shown to perspective students within 40 miles radius of West Plains, MO. These ads were placed on Google search, search partners and the display network.
  • Received 350 clicks.
  • 58,910 impressions (number of times these ads were shown).
  • .59% click-through rate (number of clicks ad received divided by the number of times the ad was shown).


Digital Billboard

  • Billboard ran for a month from June 14 to July 14, 2016. It is located near Wal-Mart at 1310 Preacher Roe Blvd., West Plains, MO.




  • 8.5 x 11, full-color brochures folded to 3.688″ x 8.5.”
  • Provided at trade shows and to walk-in, phone and Web inquiries.

Click on image to see full version of this brochure in Issuu.

SchoolCommunityAdFullPageBLOGSchool and Community Magazine Ad
(Missouri State Teachers Association)

  • Full-color, full-page ad measuring 8.375 x 10.875. Appeared in the Summer 2016 edition with a circulation of 40,624.





MSUSomethingBetterAdFinalSomething Better Magazine Ad
(Missouri National Education Association)

  • Full-color, one column ad measuring 2.4″ x 9.875.” Appeared in the Summer 2016 edition of the magazine distributed to roughly 35,000 teachers / education employees.


Email Marketing 

  • Sent June 14, 2016 to administration at West Plains area schools.
  • Sent to the Springfield and MSU WP student list on June 17, 2o16.Click on image to see actual email. 


  • Thirty full-color posters were created measuring 16″ x 20.” These posters were posted in high traffic areas on the West Plains campus and at participating public schools and health facilities.

MSCounselingMonitorFinalVideo Monitor Art

  • Ad placed, for rotation, on the digital monitors located on the MSU West Plains campus.

MSinCounselingChamberAdFinalChamber of Commerce Digital Newsletter Ad

  • Ad placed in the West Plains Chamber of Commerce digital newsletter June 2016.

About Valerie Cummings

Valerie Cummings is the Director of Marketing and Promotions for Missouri State Outreach. Her primary focus is to promote personal and professional development opportunities and to support and present alternative pathways for earning a Missouri State University degree. She is passionate about lifelong learning, marketing, web design and art.
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