Master of Social Work Spring 2017 Campaign

Missouri State University Outreach Marketing and Promotions completed a Spring 2017 campaign for the Master of Social Work program available in West Plains and in Joplin.

Main objectives:

  • Program awareness.
  • Increase enrollment in these cohorts Spring 2017.

 

Master of Social Work in West Plains


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Digital Billboard

  • Billboard ran 91 days (October 10-January 8) near Walmart on 1310 Preacher Roe Blvd. in West Plains.

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Direct Mail Piece

  • 60 brochures and letters were mailed to establishments that employ social workers within the West Plains region.
    • Informational packets were distributed to groups at health facilities.

Click on image to see full version of this brochure in Issuu.


Email Marketing 

Three emails were constructed and mailed over a period of three weeks. They were distributed to the following lists:

  • West Plains Chamber of Commerce email list
  • Current child and family development students and Bachelor of Social Work graduates
  • Two-year community colleges within West Plains region
  • Healthcare facilities that employ social workers

Click on images below to see full version. 

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West Plains Facebook Cover Image


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West Plains Chamber of Commerce Ad

  • This ad appeared in the October issue of the West Plains Chamber of Commerce digital newsletter.

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Monitor Art

  • This artwork was displayed on the monitors in the buildings on the Missouri State University West Plains campus.

Facebook Ads

  • Three ads ran October 10 – December 16 targeting those 22-50 years old within 40 miles of West Plains, MO.
  • These three ads ads collectively received 1,501 link clicks.
  • A click-through rate of 1.31% was achieved.
  • A reach of 17,856 people (to whom these ads were shown) was accomplished.
  • Collectively, these ads received 66 post likes or reactions, 9 post comments, 5 post shares.
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Master of Social Work in Joplin


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Direct Mail Piece

  • 89 brochures and letters were mailed to area social workers and to a list of licensed social workers from the Missouri Division of Professional Registrations.
  • Informational packets were distributed to groups at health facilities.

Click on image to see full version of this brochure in Issuu.

 


Email Marketing

Three emails were constructed and mailed over a period of three weeks. These emails were distributed to the following lists:

  • Current child and family development students and Bachelor of Social Work graduates
  • Two-year community college within the Joplin region

Click on images below to see full version. 

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Informational Session Email

  • An email was sent to students at Ozark Christian College (OCC) advertising the informational session held December 13, 2016.
Click on image below to see full version.
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Facebook Ads

  • Three ads ran October 10 – December 16 targeting those 22-50 years old within 40 miles of Joplin, MO.
  • These three ads ads collectively received 1,752 link clicks.
  • A click-through rate of 2.03% was achieved.
  • A reach of 23,948 people (to whom these ads were shown) was accomplished.
  • Collectively, these ads received 16 post likes or reactions, 0 post comments, 0 post shares.
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Joplin Region Facebook Cover Image

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Billboard

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  • This billboard, measuring 10’6″ tall x 26′ wide, will run mid-October through February on North Main (north of Zora toward Airport Drive) in Joplin, MO.

About Valerie Cummings

Valerie Cummings is the Director of Marketing and Promotions for Missouri State Outreach. Her primary focus is to promote personal and professional development opportunities and to support and present alternative pathways for earning a Missouri State University degree. She is passionate about lifelong learning, marketing, Web design and art.
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