Spring / Summer 2017 Educational Administration / Missouri State Direct Campaign Complete

Marketing objective:

  • Convey to students the availability of, and benefits associated with, the Missouri State Direct experience made possible through web conferencing technology.

Target Audience:

  • Elementary and secondary school teachers and principals
  • Recent and past graduates holding an undergraduate degree in education
  • Current traditional and nontraditional students pursuing an undergraduate degree in education

 

Educational Administration Marketing Initiatives


Career and job fairs

Educational Administration staff attended the following:

  • Joplin benefits fair
  • Missouri State Teachers Association – Beginning Teacher Assistance Program meeting in West Plains and at MSU – Springfield
  • Missouri State Teachers Association TEPS (Teacher Education and Professional Standards) conference
  • Missouri Association of Secondary School Principals conference
  • Missouri Association of Rural Education conference
  • Missouri Elementary School Principal’s conference


MNEAMSUEADAdSomething Better Magazine Ad

Missouri National Education Association (MNEA)

  • Ad ran in the Winter issue (December)
  • Approximately 35,000 copies were distributed
  • 1 column ad measuring 2.4″ x 9.875″

Click on image to see in ISSUU.com.


EADMAESPAD

The Missouri Elementary Principal Magazine Ad

Missouri Association of Elementary School Principals (MAESP)

  • Published in December
  • 1/2 page ad measuring 5″ x 7.5″

Click on image to see in ISSUU.com


EmailEADSpring 2017 Email Marketing

  • Sent to those who have earned an undergraduate degree in education from MSU within the last 10 years.

Click on image to see within browser.


EdAdminBrochureFront
Educational Administration Brochure

  • Brochure provided for distribution at the Lebanon, West Plains and Joplin off-campus sites.
  • Provided at conferences and to walk-in, phone and web inquiries.

Click on image to see in ISSUU.com


EADRetractableBannerScreenshot
Retractable Banner for Trade Shows

  • 31.5″ wide x 95.85″ high

EADCofCAdblog
West Plains Chamber of Commerce Ad

  • This ad appeared in the West Plains Chamber of Commerce digital newsletter in November.

EADMonitorWP2Blog
Monitor Ads for West Plains Campus 

  • Ad placed, for rotation, on the digital monitors located on the West Plains campus.

EADMonitorLebanonMonitor Ads for Lebanon Campus

  • Ad placed, for rotation, on the digital monitors located on the Ozarks Technical Community College campus in Lebanon.

Facebook Ads

Spring 2017

  • 4 ads ran January 23-31, 2017 within 30 miles of each of the following locations: Cassville, Joplin, Lebanon, Mountain Grove, Nevada and West Plains. It was also shown within 25 miles of Springfield. The ads appeared in the desktop news feed, desktop right column, audience network and mobile news feed.
  • Ads collectively received 698 clicks.
  • A click-through rate of 1.45% was achieved.
  • A reach of 24,964 people (to whom these ads were shown).
  • 12 post likes, 9 post shares, 7 Facebook pages likes (as a direct result of these ads).

Summer 2017 

  • 3 ads ran February 1-March 22, 2017 within 30 miles of each of the following locations: Cassville, Joplin, Lebanon, Mountain Grove, Nevada and West Plains. It was also shown within 25 miles of Springfield. The ads appeared in the desktop news feed, desktop right column, audience network and mobile news feed.
  • Ads collectively received 5,371 clicks.
  • A click-through rate of 2.01% was achieved.
  • A reach of 79,959 people (to whom these ads were shown).
  • 7 post likes, 11 post shares, 2 Facebook pages likes (as a direct result of these ads).

EmailEADSummer 2017 Email Marketing

  • Sent to those who have earned an undergraduate degree in education from MSU within the last 10 years.

Click on image to see within browser.

About Valerie Cummings

Valerie Cummings is the Director of Marketing and Promotions for Missouri State Outreach. Her primary focus is to promote personal and professional development opportunities and to support and present alternative pathways for earning a Missouri State University degree. She is passionate about lifelong learning, marketing, web design and art.
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