Tag Archives: style

Top 10 things I learned at CASE Editors Forum: Number 4

4. An interesting thing to try when determining if your publication is right for its intended audience: Describe your university in three words. Describe your audience (alumni, high school students you want to recruit, donors, etc.) in three words. Describe …

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Top 10 things I learned at CASE Editors Forum: Number 6

6. Your school is an “idea factory.” Other industries produce products or sell services; universities create knowledge. That is such a cool thing! We are the place where ideas are born. Play that up in publications. Talk about your school’s …

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