April Fools’ Day 2017: Campus Hawk invades the fountain

April Fools' Day homepage image

Missouri State students love the Campus Hawk, whether it’s soaring through the sky or controlling squirrel populations. Students love the John Q. Hammons Fountain even more.

Why not blend the two campus icons into one April Fools’ Day prank?

What we did

The offices of web and new media, university communications, and photographic services developed content for the prank. It lived on the Missouri State homepage April 1, 2017.

The story revealed the April Fools’ Day prank in the last sentence. Astute readers also noticed the first letters of each paragraph spelled out “April Fools.”

The results

The content generated almost 4,000 page views April 1, which represented an all-time high for the new news website. Web and new media shared the story on Facebook and Twitter.

Facebook

  • 45,000 reach
  • 152 shares
  • 2,500 link clicks

Twitter

  • 10,720 impressions
  • 65 retweets
  • 368 link clicks

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