Last fall, the office of web and new media was looking for a new way to capture the excitement of commencement, so a social media campaign was launched during finals week.
Trends through the Eyes of the Web, a conference session presented by Google, highlighted how online behaviors and trends have changed the recruitment process.
I recently completed a month-long marketing “boot camp” with representatives from Facebook that focused on Facebook ads. I would like to share what I learned in this post, with a focus on best practices for creating ads, how to target your ads and how to monitor performance using the Facebook Ads Manager.
I wanted to quickly share this great collection on iTunes U from the University of Glasgow, Writing for the web. This series of video podcasts are from a web writing workshop developed for internal training purposes at the University of Glasgow.
The Public Affairs Conference is a major event each year on campus, and our office has always put considerable effort into creating the conference website and promotion before and after the conference takes place. This year we went one step …
This year’s public affairs conference will include a plenary by Lorrie Thomas Ross, noted web business/marketing expert, CEO, author and speaker. The concept behind markEDing is that marketing with an educational twist is today’s most successful strategy. We “connect” through …
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