Missouri State University
Web and New Media Blog

Social media kit: Fourth annual Missouri Public Affairs Hall of Fame

The state of Missouri will soon be honoring some of its finest citizens for their outstanding work for the betterment of others through the Missouri Public Affairs Hall of Fame.

The fourth class of honorees in the Hall of Fame — Maxine Clark, Langston Hughes, Judith Rowland, Hal Donaldson and Ann Covington — are set for induction on April 7, 2017. The induction ceremony and banquet is open to the public, but guests must purchase tickets to attend.

You can show your support for these outstanding individuals by spreading the word about the Missouri Public Affairs Hall of Fame and its honorees.

Key details:

What: Missouri Public Affairs Hall of Fame dinner and induction ceremony

When: April 7, 2017, 6-8 p.m.

Where: White River Conference Center in Springfield, Missouri

Who: The dinner and induction ceremony is open to the public, but guests must purchase tickets to attend. The honorees set for induction into the Hall of Fame are Maxine Clark, Langston Hughes, Judith Rowland, Hal Donaldson and Ann Covington.

Tickets: $40 per person. You can purchase tickets online.

Share your story

Help us spread the word about the Missouri Public Affairs Hall of Fame through social media.

We encourage you to join the online conversation about the Hall of Fame by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #ShowMeCitizens

Make your post social media savvy

  • Tag the post with the official Missouri Public Affairs Hall of Fame hashtag: #ShowMeCitizens.
  • If applicable, tag the post with the Springfield, Missouri, hashtag: #SGF.
  • If you would like to provide a link for more information on the event, please link to: http://bit.ly/2jHOF2017.
  • On Facebook, tag when applicable Global Citizen or Convoy of Hope .
  • On Twitter, tag @ChiefExecBear (Maxine Clark), @ConvoyofHope, @HalDonaldson, @GlblCtzn, or @JudithJRowland when applicable.
  • Boost your post by including a photo.


The following photos are available for your use:

Landscape crop

Square crop


Sample social media posts

Sample tweets:

MO Public Affairs HOF honors @ChiefExecBear founder of @buildabear & advocate of women entrepreneurs http://bit.ly/ClarkHOF #ShowMeCitizens

MO Public Affairs HOF honors @HalDonaldson president of @ConvoyofHope world aid organization http://bit.ly/2HalHOF #ShowMeCitizens

MO Public Affairs HOF honors Langston Hughes, first African-American who made a living as a writer. http://bit.ly/2HughesHOF #ShowMeCitizens

MO Public Affairs HOF honors first female MO State Supreme Court Justice Ann Covington http://bit.ly/2CovigtonHOF #ShowMeCitizens

MO Public Affairs Hall of Fame honors @MarooNation alumna @JudithJRowland & her work with @GlblCtzn http://bit.ly/2RowlandHOF #ShowMeCitizens

Review our steps for turning a link into a tweet.

Sample Facebook posts:

Sharing about the Missouri Public Affairs Hall of Fame on Facebook allows for some additional customization. The sample posts below provide content recommendations based on our best practice tips for optimizing link sharing on Facebook.

Example 1

  • Post text: Join fellow Missourians in honoring five outstanding #ShowMeCitizens at the Missouri Public Affairs Hall of Fame April 7, as we induct Maxine Clark, Langston Hughes, Judith Rowland, Hal Donaldson and Ann Covington.

URL: http://bit.ly/2jHOF2017

Example 2

URL: http://bit.ly/2RowlandHOF

Example 3

  • Post text: Celebrate the induction of Ann Covington into the Missouri Public Affairs Hall of Fame on April 7. Covington is the the first female Supreme Court Justice in the state of Missouri.

URL: http://bit.ly/2CovigtonHOF

Example 4

  • Post text: Join the Missouri Public Affairs Hall of Fame in recognizing Hal Donaldson for his work with Convoy of Hope in providing emergency relief to people around the globe. #ShowMeCitizen

URL: http://bit.ly/2HalHOF

Example 5

  • Post text: #ShowMeCitizen Maxine Clark, founder of Build-A-Bear, uses her work to help advocate for female entrepreneurs. Help us recognize her work at the Missouri Public Affairs Hall of Fame on April 7.

URL: http://bit.ly/ClarkHOF

Example 6

  • Post text: Celebrate the life and work of Langston Hughes as he is inducted into the Missouri Public Affairs Hall of Fame on April 7. He was the first African-American to earn a living as a professional writer.

URL: http://bit.ly/2HughesHOF

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Our picks from #heweb16

In mid-October, several Missouri State staff attended the HighEdWeb 2016 Annual Conference in Memphis, Tennessee. The conference offered 70+ sessions, a couple keynotes and dynamic networking opportunities with higher education web professionals from across the U.S. and several other countries.

Our favorite sessions

We learned a lot, and below are what we found to be the best of the conference:

Who, What, When and Where of Accessibility

Recommendation from Brian Heaton

Rob Carr (@rgcarrjr) confirmed many of the best practices we advocate:

  • Everyone is responsible, from project managers to designers to writers and coders.
  • “Bake accessibility in at the outset!”
  • Improve accessibility when you make changes.
  • Evaluate low work, high impact areas.

S.I.F.T Through Your Content for Accessibility

Recommendation from Chris Austin

Justin Gatewood (@lightjump) provided a comprehensive presentation about the importance of accessibility as well as how to add accessibility checks within a typical web development workflow. Justin’s thoughtful use of contemporary cultural examples paired with straightforward best practices turned an often cumbersome and overlooked aspect of web development into an approachable and meaningful part of how a developer should code for the web.

Fienen’s Totally Topical, Terrific Tutorial to Tag Manager

Recommendation from Erika Brame

Michael Fienan (@fienan) showcased how Tag Manager can change the way we as a team track analytics. He shared how using this will allow us to dig deeper into analytics and look past some of the vanity analytics we report on. One of the biggest takeaways I pulled from the discussion was how we could implement Tag Manager on a developmental level, “behind the scenes,” so lay people like myself could then easily create tags on every page of our website. This way you don’t have to pull in a developer or designer each time you want to track an event or campaign. This was extremely useful when looking at how we as a whole campus community can track the projects we produce and report more efficiently.

Access Denied: Keeping Yourself off an Attacker’s Radar

Recommendation from Philip Bowles

Many web attacks on higher education websites aren’t necessarily engineered toward compromising sensitive data; many are simply trying to gain exploitative access to the abundance of hardware, bandwidth and whitelisted IPs that colleges and universities enjoy. In any case, while this session was primarily focused on securing WordPress installations, Paul Gilzow’s (@gilzow) approach of applying as many big and small barriers as possible between a website and an attacker was inspiring. As he put it, we must successfully defend against attacks 100% of the time, but an attacker only has to succeed once.

Share Human: The Value of Sharing Beyond Authenticity

Recommendation from Sara Clark

Dave Cameron (@DaveCameron) explained how to share HUMAN: Honest, Unafraid, Mindful, Active and Nice. Following these general principles on social media (either as a brand or an individual) can improve your posts and foster connections.

Want to learn more?

Session audio and video are also available through the HighEdWeb Membership Community. Link Journal also published live blogging from the conference.

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Missouri State seeks full-time new media specialist

We’re looking for a smart, creative individual to join the web and new media team.


  • Manages the academic website redesign projects
  • Works to ensure that assigned websites and social media content, branding and marketing messages are created, maintained, updated and evaluated for effectiveness and efficiency
  • Uses invention, imagination, originality and talent to write and edit content for assigned websites and other electronic applications
  • Facilitates the achievement of departmental goals and objectives through public relations activities and contributes to various print materials

Select projects

The new media specialist contributes to a variety of university projects:

Biology website
Academic department homepages
Master of Professional Studies website
Academic program websites
Websites in mobile view
Mobile best practices
Andrew Shaughnessy
Feature and profile writing
Public Affairs Convocation
Digital promotion, coverage of signature events

Application instructions

Starting salary: $31,932-36,330 annually. Pay grade: 42.

Group health insurance, life insurance, retirement, tuition waivers, wellness programs and professional development opportunities. Learn more about benefits.

Visit the complete job posting

Desired skills and experience


A Bachelor’s degree in marketing, communications, public relations, journalism or a related area is required.


Either one year work experience in a professional position in a public relations environment or a minimum of three semesters experience in a part-time position in a similar professional setting is required. Work experience in higher education is preferred.


Excellent verbal and written communication skills are required, including writing and/or editing experience with print and electronic media. Knowledge of basic content management software and strong proofreading and editing skills are required. Organizational and planning skills are required. Knowledge of word processing and social media applications are required. Supervisory experience is preferred. Knowledge of database and/or spreadsheet applications is preferred. The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required.


The scope of the job requires some evening and weekend work. Occasional overnight or out-of-town travel is required. Extended periods of time working at a computer workstation are required. Visual and audio acuity within normal ranges are required.

Successful candidates must be committed to working with diverse student and community populations. Employment will require a criminal background check at University expense.

EO/AA/M/F/Veterans/Disability/Sexual Orientation/Gender Identity Employer and Institution

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Top 5 reasons to add an event to master calendar

Are you looking to share your university event and need help getting the word out? Just add the event to the master calendar. It’s a quick and easy way to ensure that it’s available to the biggest audience possible. Not convinced? Consider this:

community members listen to a public affairs lecture

  • You can share the link on social media. That way, people can still find it even if they don’t have access to the original post.
  • Adding your event to the calendar means a broader audience sees it, including people who weren’t aware of your organization.
  • The calendar is the best way to make Marketing and Communications aware of your event so that MarCom can promote it.
  • Adding the event to the calendar is more reliable than sending reminders to email addresses, which may be outdated. The event invite might also be marked as spam, meaning some people won’t get the message.
  • It’s easy! Here is an example. Note the short, clear sentences.

Getting the word out

view of crowd and tents at Bearfest Village

  1. Submit the event as far in advance as possible. Your goal should be at least two weeks in advance.
  1. Upload a photo that relates to the event. Resize images to 700 pixels wide and 394 pixels tall for highest quality. Here’s how to Save for Web on Photoshop.
  1. List time, date and venue in appropriate sections. You don’t need to include date in the event description.
  1. Double-check details for accuracy, as only a calendar administrator can edit an event once it has been submitted and approved.
  1. Check off the boxes in event inclusion if they apply.

Select the appropriate boxes in event inclusion

Need more help?

We wrote this in collaboration with public relations specialist Emily Yeap. Please contact her if you have questions.

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Web Press open lab relocated for winter break 2016-17

The Web Press open lab held every Friday has been relocated to the office of web and new media in Meyer Alumni Center suite 601 through Friday, January 13, 2017.

The regularly scheduled time of 2:00 – 4:00 PM remains in effect.

Please contact the Web Help Desk at 417-836-5271 or webpress@missouristate.edu if you have any questions

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Web Press training schedule for January-May, 2017 announced

The Web Press training schedule for January through May 2017 is now available.

Sessions will be held at the following times:

  • Thursday, January 12, 2017 – 2:00 – 4:00, Cheek 100
  • Tuesday, January 24, 2017 – 2:00 – 4:00, Cheek 100
  • Thursday, February 9, 2017 – 2:00 – 4:00, Cheek 100
    Moved to Monday, February 6, 2017 – 2:00 – 4:00, Cheek 100

Advance registration is required.

Self-guided training modules are available at any time. In-person assistance is available during weekly open lab sessions held every Friday 2:00 – 4:00. Telephone and email support is available weekday afternoons 1:00 – 5:00 at 417-836-5271 and webpress@missouristate.edu, respectively.

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