The award was given by Lürzer’s Archive which is a bi-monthly magazine for the international advertising industry.  This organization features advertising for print and TV from around the world. The magazine was founded in 1984 and has a world-wide circulation of approximately 38,000.  Because of the size, scope, and juror qualifications, it is considered one of the premier advertising publications in the industry.  The headquarters of the magazine are located in Vienna, Austria.