A fuse lights a fire, generates a spark and leads to big changes. Likewise, the Missouri State University Ad team started something big in the 2020-2021 academic year by creating a campaign to prevent radicalization, which they called Fuse. “I was really proud of what the students produced,” said Samantha Francka, marketing and communications coordinator for … [Read more...] about Fuse program continues to gain momentum
Fostering a safe community for newly returned veterans was the key focus for Missouri State University Ad Team’s award-winning campaign. The team’s digital initiative, Caliber Gaming Alliance focused on helping military veterans and young adults find a sense of community and purpose through gaming. “The team used gaming to promote real-life connections and reduce feelings of … [Read more...] about MSU Ad Team takes second place in elite national competition
Friday, April 22 is Earth Day. Want to be more eco-friendly? Let’s start with your shopping habits. Brands have been greenwashing products for years. This tactic convinces consumers to spend more on similar products in favor of a “green” label. “Brands started to realize that people care about green products,” said Dr. Jamie Grigsby, assistant professor of marketing at … [Read more...] about Greenwashing: A harmful trend targeting well-meaning shoppers
You may have noticed that Halloween has been haunted by inventory shortages — and other hot ticket items could be next just in time for the holiday season. Dr. Gawon Yun, assistant professor of marketing at Missouri State University, specializes in logistics and supply chain management. She strives to make sense of the buckling supply chain and what it means for Midwest … [Read more...] about What you need to know about the global supply chain crisis
Conversation and finding common ground: these are the keys to de-escalating conflict, according to some communication scholars. Now, thanks to a $645,776 grant from the U.S. Department of Homeland Security (DHS), Missouri State University will be able to expand efforts to prevent radicalization. The Targeted Violence and Terrorism Prevention (TVTP) grant will fund … [Read more...] about Encouraging understanding through meaningful conversation