Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial … [Read more...] about Understanding consumers through emotion
For the fifth year in a row, Missouri State University’s Ad Team proved unbeatable in a national advertising competition sponsored by EdVenture Partners. The team of 17 students, led by Dr. Melissa Burnett, professor of marketing, competed against 15 other teams in the American Fuel and Petrochemical Manufactures (AFPM) Recruitment Challenge, Spring 2017. They got to the final … [Read more...] about Champions Again: MSU’s Ad Team wins fifth consecutive national advertising competition
For the fifth year in a row, Missouri State University’s Ad Team proved unbeatable in a national advertising competition sponsored by EdVenture Partners. The team of 17 students, led by Dr. Melissa Burnett, professor of marketing, competed against 15 other teams in the American Fuel and Petrochemical Manufactures (AFPM) Recruitment Challenge, Spring 2017. They got to the … [Read more...] about Champions again
Congratulations are in order for the students listed below. Each spring the College of Business (COB) leadership team including the Dean, Associate Deans, Department Heads and faculty select recipients for the top honors in the college. Students are selected for awards from a variety of criteria including academic achievement, dedication to the public affairs mission, … [Read more...] about Students Recognized at Spring Awards Banquet