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You are here: Home / Archives for Marketing

Understanding consumers through emotion

October 30, 2019 by Web Strategy and Development

Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial … [Read more...] about Understanding consumers through emotion

Filed Under: Headlines Tagged With: College of Business, Discovery, faculty, Feature, Marketing, Rebecca Rast, research

Champions Again: MSU’s Ad Team wins fifth consecutive national advertising competition

June 15, 2017 by College of Business

For the fifth year in a row, Missouri State University’s Ad Team proved unbeatable in a national advertising competition sponsored by EdVenture Partners. The team of 17 students, led by Dr. Melissa Burnett, professor of marketing, competed against 15 other teams in the American Fuel and Petrochemical Manufactures (AFPM) Recruitment Challenge, Spring 2017. They got to the final … [Read more...] about Champions Again: MSU’s Ad Team wins fifth consecutive national advertising competition

Filed Under: Student Highlights Tagged With: ad team, College of Business, Marketing, Melissa Burnett, Student Success

Champions again

June 12, 2017 by Strategic Communication

For the fifth year in a row, Missouri State University’s Ad Team proved unbeatable in a national advertising competition sponsored by EdVenture Partners. The team of 17 students, led by Dr. Melissa Burnett, professor of marketing, competed against 15 other teams in the American Fuel and Petrochemical Manufactures (AFPM) Recruitment Challenge, Spring 2017. They got to the … [Read more...] about Champions again

Filed Under: Headlines Tagged With: ad team, Awards, College of Business, Dr. Melissa Burnett, faculty, Faculty and Staff Page, Feature, Marketing

Students Recognized at Spring Awards Banquet

May 1, 2017 by College of Business

Congratulations are in order for the students listed below.  Each spring the College of Business (COB) leadership team including the Dean, Associate Deans, Department Heads and faculty select recipients for the top honors in the college.  Students are selected for awards from a variety of criteria including academic achievement, dedication to the public affairs mission, … [Read more...] about Students Recognized at Spring Awards Banquet

Filed Under: Student Highlights Tagged With: College of Business, computer information systems, finance and general business, Management, Marketing, School of Accountancy, Spring Awards Dinner, Student Success, Technology & Construction Management

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