Brand Updates

New AP style updates: Race-related coverage

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Recently, the AP Stylebook updated sections related to race.

A few highlights include:

  • Race-related coverage (revised): Writing about issues involving race calls for thoughtful consideration, precise language, and discussions with others of diverse backgrounds.
  • The racist, racism section added detail on systemic racism, structural racism and institutional racism.
  • The people of color, racial minority section is replaced by separate sections on each term. Among the points: Don’t use BIPOC, BAME or POC unless necessary in a quote; if used in a quote, explain it. Many people object to those terms on varying grounds. Use people of color only when necessary in broad references to multiple races other than white.
  • New entries on Black Lives Matter, Juneteenth and slaves, enslaved people.

There were new entries added (not in the race-related coverage entry)on:

  • Defund: To stop providing or to reduce funds, especially government funds, for a program, group, etc. The term is sometimes misrepresented as abolishing police. Avoid using the term other than in a direct quotation; if used in a quotation, explain and provide detail about what is being sought.
  • Kung Flu: Do not use this racist nickname for COVID-19, including in a direct quotation. Instead, paraphrase and refer to a racist slur for the disease.
  • Looting, looters: Apply the word looters carefully and specifically to those who engage in looting. Avoid the labeling and the stigmatizing of larger communities, groups or all protesters.
  • Riot, unrest, protest, demonstration, uprising, revolt:Use care in deciding which term best applies.

Every time you log into AP Stylebook Online, you can easily find recent updates by clicking on “New Entries” or “Recent Changes” on your subscriber homepage.

 

Share the stories of MSU

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Ready to begin your graduate education at your favorite university – Missouri State?

Have a talent for communication with a creative twist? We need you to help recruit students and be a brand ambassador for the university and its programs.

Get real-world experience

The marketing and communications division at Missouri State currently has two open graduate assistantships. Each position would give you an opportunity to get hands-on experience with marketing, promotion, writing, editing and public relations while having your education paid for.

Here, you’ll:

  • Create content – blog posts and website copy, feature stories, social media posts, text for publications
  • Influence perception of the university
  • Learn and apply best practices for multiple platforms of traditional and social media
  • Participate in branding and strategy brainstorming sessions

Find the one that is right for you

If this appeals to you, learn more about each position:

We want to hear from you. Follow the instructions in the postings to apply.

 

Show your pride, win a prize

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group students bearwearWe hope you’re excited about the new assets for the brand refresh, and we want you to spread that enthusiasm.

If you participated in the Faculty and Staff Brand Rollout Celebration, you received a bag full of goodies to make the transformation to the new branding much easier. Inside your goody bag, you received the Missouri State Loyalty Card.

How does it work?

On the Missouri State Loyalty Card, there’s a list of 10 fun and easy ways to engage with the new branding. All you need to do is show us proof that you’ve done at least four of them.

Loyalty CardIt’s simple:

  • Snap a picture of you and your coworkers on BearWear Friday (when you’re all decked out in BearWear) and share.
  • Download the new email signature from brand.missouristate.edu and show us.
  • Find someone who is living the public affairs mission, take a picture and share with #CitizenBear.
  • Snap a selfie and share with #GoMaroon.
  • Decorate your office with the SWAG from the Rollout Celebration, and share a pic.
  • Choose your favorite MSU color (hint: from the newly adopted color palette) – be adventurous!
  • Send a Make Your Missouri Statement card to a colleague.
  • Grab the downloadable brand assets (like a PowerPoint or wallpaper) and use them.
  • Traipse across campus and snap a picture of a Make Your Missouri Statement mark.
  • Tell us how you Make Your Missouri Statement.

Make sure you email a picture or a link to MarCom@missouristate.edu.

New Student Festival 2014-08-17Why should I participate?

When students flood campus again in the fall, we want them to see how we embody this new brand. Hopefully, they’ll begin to think about what “Make Your Missouri Statement” means to them, and how our public affairs mission fits into their lives at Missouri State.

Plus, if you complete four tasks (and notify us) before Aug. 22, you can win a cool prize!