Brand Updates

Building banners highlight “Citizen-Construction”

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Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

psu_caitlinshukwit
Plaster Student Union banner

Headlines embody brand

Caitlin Schukwit is a sight to see hanging around campus. Caitlin is one of seven students featured on banners that are hung in prominent places around campus. The brief info about each student backs up the “citizen-construction,” a messaging tool in the brand platform that highlights how the campus community is putting the public affairs mission into action.

Reaching prospective students: Know your audience’s needs

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Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

Recruiting graduate students

Graduate students are focused. Focused on programs, mentors, outcomes and cost. These factors are at the forefront of recruitment materials that prospective students receive when they begin researching Missouri State’s graduate offerings. This publication is hand-distributed, with opportunity for students to visit with MSU professionals. The call to action is to apply to the Graduate College.

Students who accept invitation to the Honors College experience smaller class sizes, engaging course work and special library privileges

An invitation to the Honors College

High ability students who are accepted to Missouri State receive an invitation to the Honors College. The invitation outlines the benefits students receive in the Honors College, such as smaller class sizes, engaging course work and special library privileges. The call to action is to complete the Honors College response form and apply for Missouri State’s most prestigious scholarships.

coe

Inspiring future teachers

One in eight teachers in Missouri are a graduate of Missouri State. This is one of many informational graphics used by the College of Education to convey beneficial information to prospective future teachers. This brochure outlines the offerings of the college, while promoting the teaching profession. Students are invited through the publication to tour, request additional information and apply.

hospitality

Leading in hospitality

Job placement rates, starting salaries and elite accreditation are forefront in the information prospective students learn about the hospitality leadership department. Students are invited through the publication to tour, request additional information and apply.

 

 

 

 

Recruiting the “Best-Fit” Missouri State students

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Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

viewbook
Missouri State is focused on attracting, recruiting and retaining students who are the right fit. These students fit our brand personality of pragmatic and optimistic, engaged and tenacious, genuine and grounded. These defining traits are emphasized throughout the viewbook, the admissions office flagship recruitment publication. The printed recruitment materials won Silver and Bronze awards from District IV CASE  in 2016.
out of state
More than 15 percent of Bears are from states outside of Missouri. Information like the out-of-state fee waiver and cost comparisons are key among the messages shared with students who are interested in attending Missouri State.
request for information
Students have the opportunity to request additional information on academic and co-curricular offerings online, as well as when they visit with an admissions representative.
admission postcard
Missouri State takes a bit of Bear spirit to the Chicago area to meet with prospective students who want to know more about how a public affairs education will serve them throughout life.
presidential scholars
High ability prospective students are invited to apply for the presidential scholarship, Missouri State’s most valuable academic award.

Campus community sees Missouri State’s brand in action

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Gain inspiration from these publications that embrace the visual identity and brand messaging. For additional information or for assistance in developing brand materials, contact the publications office.

bears-in-the-know-flyer
The campus community is the target audience for this promotional Bears in the Know speaker series flyer. The communications plan also included email, web and social notices of the events utilizing the branded content.

 

Missouri State University Foundation Board of Trustees and members receive an annual report each fall during the yearly meeting held prior to Homecoming.
Missouri State University Foundation Board of Trustees and members receive an annual report each fall during the yearly meeting held prior to Homecoming. The Annual Report received a Gold award from CASE District IV in 2016.
The Missouri State Way campaign is targeted at faculty, staff and students each fall.
The Missouri State Way campaign is targeted at faculty, staff and students each fall.
The hospitality leadership postcard addresses the alumni and donor campaign.
The hospitality leadership postcard addresses the alumni and donor campaign.
Alumni and friends returning to campus for Homecoming received information on a number of events and opportunities to win prizes.
Alumni and friends returning to campus for Homecoming received information on a number of events and opportunities to win prizes.