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Brand Updates

Boost your skills in marketing and communications

January 9, 2023 by Emily Yeap

Make Your Missouri Statement banner

Whatever your role is on campus, recruiting and retaining students is at the forefront of Missouri State’s (and your) mission. It’s all about using effective marketing and communications strategies to reach those students (and their parents) where they are.

That’s why the division of marketing and communications is offering a series of free training sessions on campus that will explore best practices to improve your skills in design, social media, writing, videography and more.

Faculty and staff members are invited to MarCom Training Week, Feb. 27-March 2, 2023.

How to register

Registration is required in My Learning Connection at my.missouristate.edu.

  • Go to your profile tab.
  • Find the Professional Development box.
  • Select My Learning Connection.
  • Search for this session.
  • Sign up.

Event schedule

You can access details for each event on the university calendar.

Feb. 27

How to look like Missouri State
9-10 a.m., Glass Hall 486

Hello Omni CMS, goodbye WebPress!
1-3 p.m., Glass Hall 486

Feb. 28

Q&A panel: Making your statement with photo and video
9-10 a.m., Glass Hall 486

March 1

How to sound like Missouri State
9-10 a.m., Glass Hall 486

Digital marketing: reach your audience anywhere, online
10:30-11:30 a.m., Zoom

Hello Omni CMS, goodbye WebPress!
1-3 p.m., Glass Hall 486

March 2

Lights, camera short form video
9-10 a.m., Glass Hall 486

Mastering media interviews – level 1
1-3 p.m., Glass Hall 486

Meet the presenters

  • Adair Seifert-Anspaugh, content strategist, strategic communication
  • Chris Nagle, interim director, video marketing
  • Corey Canada, director, web strategy and development
  • Emily Yeap, public relations specialist, strategic communication
  • Jesse Scheve, staff photographer, creative services
  • Kai Raymer, content strategist, web strategy and development
  • Katherine Whitaker, director of marketing and promotions, strategic communication
  • Kevin White, assistant director-photography, creative services
  • Megan Swift, video production specialist, video marketing
  • Michelle Rose, assistant director-editorial, creative services
  • Natalie Allen, clinical assistant professor, dietetics
  • Sofia M. Perez, digital marketing coordinator, strategic communication
  • Veronica Adinegara, assistant director-design, creative services

Filed Under: Training Tagged With: brand, Training

Latest Associated Press style updates

August 12, 2022 by Strategic Communication

Tulips bloom on campus.

The AP Stylebook, the style guide the university follows for most of its communication, has updated sections on sex and gender.

Highlights

  • Transgender: This term describes someone whose gender identity does not match their sex assigned at birth. Some nonbinary people also consider themselves transgender.  
  • When writing about sex, use the term sex assigned at birth when referring to someone who does not identify with the assigned gender.  
  • When writing about pregnancy, use pregnant women or women seeking abortions. Pregnant people is also acceptable for people who do not identify as women.  
  • Don’t refer to male or female hormones. Instead, name the specific hormone.  
  • Use a transgender person’s previous name, or deadname, very rarely. You should only use it if required to understand the news or if requested by the person.  
  • Avoid terms like biological male or female. 
  • Use LGBTQ where appropriate.  

Pronouns

  • Instead of saying someone has preferred or chosen pronouns when writing, say phrases like the pronouns they use, whose pronouns are, who uses are, etc. If you are uncertain which pronouns to use, it’s OK to ask. 
  • Growing numbers of people, including some transgender, nonbinary, agender or gender-fluid people, use they/them/their as a gender-neutral singular personal pronoun. 

Sports

  • Avoid phrasing that misgenders people or implies doubt, such as former men’s swimmer or currently competes as a woman. It’s best to rephrase to formerly competed with men or current member of the women’s team, etc. 
  • When writing about transgender players that  are banned from playing on teams in line with their gender, choose phrasing that accurately describes this restriction.  

 

Filed Under: Training Tagged With: style guide

Boost your marketing skills in just five days

February 16, 2022 by Strategic Communication

Whatever your role is on campus, recruiting and retaining students is at the forefront of Missouri State’s (and your) mission. It’s all about using effective marketing strategies to reach those students where they are.

That’s why the division of marketing and communications is offering a series of free training sessions on campus that will explore best practices to improve your skills in writing, video, social media, design and more.

Faculty and staff members are invited to MarCom Training Week, March 28-April 1 at Glass Hall.

How to register

Registration is required in My Learning Connection at my.missouristate.edu.

  • Go to your profile tab.
  • Find the Professional Development box.
  • Select My Learning Connection.
  • Search for this session.
  • Sign up.

Event schedule

You can access details for each event on the university calendar.

March 28

Think like a journalist: The event is not the story, 1-2 p.m., Glass Hall 108

March 29

How to look like Missouri State, 9-10 a.m., Glass Hall 101

Making your statement with video, 10:30 a.m.-noon, Glass Hall 101

March 30

How to go from good to great with social media, 1-3 p.m., Glass Hall 108

Making your statement with photography, 3:30-4:30 p.m., Glass Hall 108

March 31

How to sound like Missouri State, 8:30-9:30 a.m., Glass Hall 101

Easy website wins for student recruitment, 10-11 a.m., Glass Hall 101

How to be a web content star, 11 a.m.-noon, Glass Hall 101

April 1

Making your statement with the media, 10 a.m.-noon, Glass Hall 108

Meet the presenters

  • Kevin Agee, content strategist, office of strategic communication
  • Natalie Allen, clinical assistant professor, biomedical sciences
  • Nicki Donnelson, assistant director, office of strategic communication
  • Brian Heaton, content management programmer, office of web strategy and development
  • Chris Nagle, interim director, office of video marketing
  • Kai Raymer, content strategist, office of web strategy and development
  • Michelle Rose, assistant director-editorial, office of creative services
  • Jesse Scheve, staff photographer, office of creative services
  • Amy Schuldt, director, office of creative services
  • Jessica Summers, director, office of web strategy and development
  • Megan Swift, video production specialist, office of video marketing
  • Kevin White, assistant director-photography, office of creative services
  • Emily Yeap, public relations specialist, office of strategic communication

Filed Under: Training Tagged With: brand, Training

New AP style updates: Coronavirus

March 10, 2021 by Strategic Communication

President Smart assists with student check-in for COVID testing.

Here are some of the latest updates from the AP Stylebook when writing about the coronavirus, COVID-19 and related terms.

How to refer to the virus

  • Avoid using SARS-CoV-2, which is the actual name of the virus.
  • It’s acceptable to refer to the coronavirus on first reference in stories about the current pandemic.
  • A year into the outbreak, don’t use the terms “new coronavirus” or “novel coronavirus” unless needed to distinguish between viruses.
  • The term coronavirus is generally acceptable in references to the pandemic: coronavirus cases, coronavirus tests, coronavirus variants.
  • When referring specifically to the virus, the COVID-19 virus and the virus that causes COVID-19 are acceptable, as is simply the coronavirus.
  • Use the term COVID-19 when referring specifically to the disease: COVID-19 treatments, COVID-19 patients, COVID-19 deaths, recovering from COVID-19.
  • It’s not accurate to write a virus called COVID-19.
  • The shortened form COVID is acceptable if necessary for space in headlines, and in direct quotations and proper names.

How to use other terms

  • When using social distancing, don’t add quotation marks or hyphen. The shortened versions distancing or distanced are acceptable on second reference if clear in the context.
  • Superspreader is one word. It refers to an individual who spreads a virus or disease to an unusually large number of people, or a setting or event where an infection is spread to a large number of people.
  • Use variant or version to describe a new form of a virus. Avoid using the numbers given to variants such as B.1.1.7 for the one first found in Britain, as well as country labels like the South Africa variant (use the variant first detected in South Africa instead).
  • The terms immunization and vaccination can generally be used interchangeably. Don’t refer to a vaccine as a drug, medicine or serum.
  • Coronavirus vaccines are made in various ways. It’s not necessary to include the type of vaccine, unless relevant, in most stories. Use the manufacturer’s name if needed to distinguish between vaccines: Pfizer, AstraZeneca, Moderna, Novavax, Sanofi, Sinopharm, Sinovac, CanSino and Johnson & Johnson (J&J on second reference).
  • Avoid saying a vaccine was approved, until full, final approval has been granted by a regulatory agency. Until then, the vaccines are still considered experimental. Describe them as authorized for emergency use; allowed for emergency use; given the green light, etc.
  • Do not use the term anti-vaxxer for someone who opposes vaccinations. If necessary in a direct quotation, explain it.

For more information, log in to the AP Stylebook Online.

Contact university communications

 

 

Filed Under: Training Tagged With: style guide

Recap: Social media for all

December 16, 2020 by Strategic Communication

The Missouri State University campus and "Make Your Missouri Statement" maroon banner on a snowy day.

Missouri State University is committed to developing digital content that anybody can access and understand, regardless of their physical abilities. MSU’s information should be equally available to people who have disabilities including (but not limited to) visual, auditory and cognitive.

Social media for all

Accessible content helps everybody, even people who have no disabilities. Whether you’ve experienced a slow internet connection at home, accessed information on a mobile device or wanted to watch a video with the sound off, accessible practices make those tasks easier.

And it helps Missouri State enroll students, ensure legal compliance and support the public affairs mission.

Kevin Agee, a content strategist from the office of university communications, presented “Social media for all: Creating accessible content” via Zoom on Dec. 2. The presentation slides are now available.

Download the presentation slides (PDF)

Filed Under: Training Tagged With: accessibility, social media, Training

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