Brand Updates

Boost your skills in marketing and communications

by

Whatever your role is on campus, recruiting and retaining students is at the forefront of Missouri State’s (and your) mission. It’s all about using effective marketing and communications strategies to reach those students (and their parents) where they are.

That’s why the division of marketing and communications is offering a series of free training sessions on campus that will explore best practices to improve your skills in design, social media, writing, videography and more.

Faculty, staff, graduate assistants and student workers are invited to MarCom Training Week, Sept. 17-19, 2024.

How to register

Registration is required in My Learning Connection at my.missouristate.edu.

  • Log into your My Missouri State.
  • Locate the Learning and Development card.
  • Click the My Learning Connection link.
  • Search for the appropriate session.
  • Sign up.

Event schedule

You can access details for each event on the university calendar.

Sept. 17

Taking it to the next level: Advanced video production and editing
9-11 a.m., Meyer Alumni Center 504

AI guidelines panel
1:30-2:30 p.m., Craig Hall 204

Sept. 18

Creating in MSU brand style: Photo, design and writing
9-10 a.m., Craig Hall 205

Master your social media strategy: best practices for the major platforms
10-11 a.m., Craig Hall 205

Sept. 19

Using blogs to engage your audience and drive enrollment
1:30-2:30 p.m., Craig Hall 204

Mastering media interviews (level 1)
2:30-4:30 p.m., Craig Hall 205

Check out recordings of MarCom Training Week sessions

by

MarCom Training Week spring 2023 took place Feb. 27-March 2. Recordings of the sessions are available for viewing:

Access the new Missouri State Web Design System

by

The Missouri State Web Design System was officially launched August 22, 2022. 

This system provides guidance to those who collectively support Missouri State’s web presence. 

Within this system, you will find:

  • The Missouri State brand toolkit for the web.
  • How to structure your page with templates and grids.  
  • A guide to the elements and patterns available; in what form they are offered in Omni CMS; and how they may be best used. 
  • Guidance for incorporating images, videos, icons and charts within your page layout. 

To further serve you, training is available through the following: 

Training is still provided through the web support help desk via phone, Zoom or in person (by appointment.)

If you have any design questions, contact Valerie Cummings at 417-836-5670 or VCummings@MissouriState.edu.

 

Boost your marketing skills in just five days

by

Whatever your role is on campus, recruiting and retaining students is at the forefront of Missouri State’s (and your) mission. It’s all about using effective marketing strategies to reach those students where they are.

That’s why the division of marketing and communications is offering a series of free training sessions on campus that will explore best practices to improve your skills in writing, video, social media, design and more.

Faculty and staff members are invited to MarCom Training Week, March 28-April 1 at Glass Hall.

How to register

Registration is required in My Learning Connection at my.missouristate.edu.

  • Go to your profile tab.
  • Find the Professional Development box.
  • Select My Learning Connection.
  • Search for this session.
  • Sign up.

Event schedule

You can access details for each event on the university calendar.

March 28

Think like a journalist: The event is not the story, 1-2 p.m., Glass Hall 108

March 29

How to look like Missouri State, 9-10 a.m., Glass Hall 101

Making your statement with video, 10:30 a.m.-noon, Glass Hall 101

March 30

How to go from good to great with social media, 1-3 p.m., Glass Hall 108

Making your statement with photography, 3:30-4:30 p.m., Glass Hall 108

March 31

How to sound like Missouri State, 8:30-9:30 a.m., Glass Hall 101

Easy website wins for student recruitment, 10-11 a.m., Glass Hall 101

How to be a web content star, 11 a.m.-noon, Glass Hall 101

April 1

Making your statement with the media, 10 a.m.-noon, Glass Hall 108

Meet the presenters

  • Kevin Agee, content strategist, office of strategic communication
  • Natalie Allen, clinical assistant professor, biomedical sciences
  • Nicki Donnelson, assistant director, office of strategic communication
  • Brian Heaton, content management programmer, office of web strategy and development
  • Chris Nagle, interim director, office of video marketing
  • Kai Raymer, content strategist, office of web strategy and development
  • Michelle Rose, assistant director-editorial, office of creative services
  • Jesse Scheve, staff photographer, office of creative services
  • Amy Schuldt, director, office of creative services
  • Jessica Summers, director, office of web strategy and development
  • Megan Swift, video production specialist, office of video marketing
  • Kevin White, assistant director-photography, office of creative services
  • Emily Yeap, public relations specialist, office of strategic communication

Meet Sprout: A collaborative way to do social media

by

The community engagement pillar of public affairs extends to social media management. We have an opportunity to become even better in that space.

The office of university communications (UC) invites Missouri State faculty and staff to attend a demo with Sprout Social, one of the leading social media software companies in the industry. UC has used the platform for more than a year to manage university-level accounts. The investment helped its social media team work more collaboratively and create a better product.

Sprout Social is an all-in-one social media management platform that helps organizations around the country (including Missouri State) build stronger relationships with their audiences through streamlined social media engagement.

What Sprout can do

Sprout’s platform includes several features that allows organizations to:

  • Schedule and publish content across most social media sites, including Facebook, Twitter, Instagram, LinkedIn and Pinterest.
  • Retweet, like, share and reply to customer comments.
  • Tag user accounts and posts to better understand who’s interacting with you.
  • Create reports that analyze content that’s working … and content that isn’t.
  • And much more.

The details

Sprout representatives Chelsea Dunn and Lexi Fallon will provide a platform demonstration and answer questions 11:30 a.m.-12:30 p.m. May 25, 2021 on Zoom.

The demo is free and open to Missouri State faculty and staff, including student workers and graduate assistants who operate official university social media accounts.

Join on Zoom