brand Archives - Brand Updates

Social Media Kit: Welcome Weekend 2019

August 14, 2019 by University Communications

Key details

When: Thursday, Aug. 15 – Sunday, Aug. 18
Where: All over campus

Share your story

The best Welcome Weekend stories come from those who live it. When you attend any of the weekend events, we want to hear about your experience. We encourage you to join the online conversation throughout by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #GoMaroon

Make your post social media savvy

Tag posts with the official Welcome Weekend hashtag: #GoMaroon
Engage with Missouri State on social
Link to http://www.missouristate.edu/welcome/ to provide more information
When you post to Facebook, boost your update by including a photo or video
Nothing beats a first-hand perspective. When you attend a Welcome Weekend event, consider sharing a photo from or quote about your experience. Images in this kit are pre-cropped for optimal use on Facebook, Twitter and Instagram.

Visual assets

Snapchat

We’ll have a location geofilter available on campus all weekend.

Facebook cover photos

Tap or click to download and brand your departmental and personal social media accounts with these cover photo options.

Twitter cover photos

Tap or click to download and brand your departmental and personal social media accounts with these cover photo options.

Instagram

Tap or click to download and post to your departmental or personal Instagram account.

Video

Share these on social media or your departmental websites and blogs to provide a look at what students can expect at Welcome Weekend.

GIFs

Explore Missouri State GIFs on GIPHY

We have more than 100 Missouri State GIFs available on GIPHY. Discover how to utilize them on Twitter and other social media platforms.

Sample social media posts

Move-in is almost here. Learn more about making the move to MSU. http://bit.ly/1APw9g8 #GoMaroon
#GoMaroon at MSU during Welcome Weekend. Check out the lineup of great events: http://bit.ly/1pNX0Dt
Welcome new students to campus during New Student Convocation Aug. 19: http://bit.ly/1B8P19U #GoMaroon #CitizenBear
What Welcome Weekend event are you looking forward to the most? Check out the lineup: http://bit.ly/1pNX0Dt #GoMaroon
Making the move to MSU? Review our packing recommendations and move-in tips: http://bit.ly/1APw9g8

Editorial style update: Capital letters in websites, email addresses and hashtags

August 5, 2019 by Michelle S. Rose

Missouri State has adopted new guidelines in the Editorial Style Guide for writing out email addresses, websites and hashtags. We are now using a “camel case” style. In this style, the starting letters for each new word are capitalized. This is more inclusive for all readers/users of our content. It helps with readability and accessibility for those who are using a screen reader. Here is the new information associated with camel case.

Email addresses

In email addresses, the first name and last name, as well as the starting letter for each new word, are capitalized (however, .com, .edu, etc., do not need to be capitalized).

Examples:

BoomerBear@MissouriState.edu (not boomerbear@missouristate.edu)
Bands@MissouriState.edu
CollegeOfEducation@MissouriState.edu

Web addresses

When writing out websites, the starting letter for each new word is capitalized (however, .com, .edu, etc., do not need to be capitalized).

Example: MissouriState.edu NOT missouristate.edu

Hashtags

When writing hashtags, the first letter for each new word is capitalized.

Examples:

#GoMaroon
#BearWearFriday
#MissouriState

New design for university websites

April 17, 2019 by Web Strategy and Development

We’re excited to announce that Missouri State University websites will soon have a fresh look. The first change comes next week on the homepage.

Our goal: to create an action-oriented experience for future Bears. The new homepage will also showcase bold video, imagery and content elements.

What’s new

All Missouri State University websites hosted in Web Press are moving to new templates.

In late April, we’ll start the transition with the release of a new homepage.

A sneak-peak of the new homepage. The modern look includes an expansive “hero” video area.

The new homepage on mobile view.

Other highlights on the new homepage include:

An admissions-focused layout. We’ve made it easier to apply, visit and donate to Missouri State.
A carousel of stories, centered around student success.
Upcoming events in an easy-to-read format, with quick links to the full calendar.
Bold, impactful stats that detail university accomplishments.

The new templates have other options for design layouts, too.

All MSU Web Press sites will switch to the new templates, and we will release a schedule for this move later in the year.

For questions or concerns

If you have any questions or feedback, please contact us.

What’s in the name?

March 11, 2019 by Office of Editorial and Design Services

Missouri State recently strengthen its logo package by registering its primary marks. The move adds a layer of protection to the university’s name and official logos.

Do you see ®?

The Registered symbol ® is now a part of the Missouri State University wordmark and Bear head logo. These updated logos are rolling out in digital, print and wearable examples.

You may access Registered primary and standard unit logos from the brand website.

As you produce office or department collateral items, please use Registered logos. Materials with the ™ symbol are still representative and do not need replacement.

For more information, please contact the editorial and design services office.

Faculty and staff free portrait days are Feb. 7-8

January 16, 2019 by Web Strategy and Development

Update your MSU employee photo during faculty and staff free portrait days, Feb. 7-8 at Plaster Student Union.

From 9 a.m. to 4 p.m. in Room 317, the office of visual media will take your photo, free of charge.

Attending this event ensures you have an appropriate profile photo on university websites. This is a great opportunity for new faculty and staff members to have their pictures taken.

Contact Chuck Busby, office of the provost, at 836-6495 if you have any questions.

Key details: free portrait days

Who: Missouri State University faculty and staff
When: 9 a.m. to 4 p.m., Feb. 7-8
Where: Plaster Student Union, Room 317
About: Professional or business casual attire preferred. No pre-registration or cost required.

Choose the photo you want

MSU employees have the opportunity to get a professional headshot taken by the office of visual media during faculty and staff free portrait days. Photos by Jesse Scheve/Missouri State University

You’ll review and select your photo on-site at the event.

Then, web strategy and development uploads your photo to the university directory – with no extra effort on your part.

Within a few days, you can download your photo per instructions provided at the event.

Your photo is free. You can use it for other professional purposes.