The College of Business is proud to have 31 Executive Advisory Council members, made up of individuals from diverse business backgrounds, each at the top of his/her field. This group advises and guides the college throughout the year and visits campus twice annually. They held their fall meeting on November 21 at the University Plaza Hotel and had a full agenda.
The main topic for the meeting was “A Spotlight on Curriculum: Advertising and IT.” Professor Melissa Burnett, along with Tony Sgro from EdVenture Partners, discussed the national award-winning AdTeam and the 2015 competition year. Members of the 2014 AdTeam also presented to the Council, to give members a more in-depth perspective of what AdTeam is all about. Professor Chuck Hermans led a discussion about the Marketing Department curriculum as a whole.
Council members also discussed IT and “big data,” including integrating data analytics into the classroom and what that will mean for our students. Special guest Jack Blair, Predictive Analytics and Business Intelligence Specialist at IBM, contributed greatly to this conversation that will be continued at the spring 2015 meeting. Other special guests at the meeting included Missouri State Provost Frank Einhellig and President Clif Smart.
We thank all of our dedicated council members for their time and support. Current members of the Council represent the following organizations:
- Accenture
- American National Property & Casualty Co.
- Bank of Oklahoma
- BKD, LLP
- Ernst & Young
- Guaranty Bank
- Hammons Products Co.
- IBM
- Ingram Enterprises
- Ingress Investments, LLC
- JKJ Associates, Ltd.
- Kellogg US Sales
- McBride & Son Enterprises, Inc.
- Meyer Communications
- Nspire Entertainment, LLC
- Ollis & Company
- O’Reilly Auto Parts
- Elliott Robinson, Co.
- Springfield First Community Bank
- SRC Holdings Corporations
- St. Louis Integrated Health Network
- KPMG
- Wal-Mart Stores, Inc.
- Wells Fargo Advisors