This spring the College of Business (COB) Strategic Planning Committee, consisting of 34 faculty and staff members from all areas of the college, continued working on the college’s next five-year strategic plan entitled “Quality in All We Do.” This plan is the guiding document that will chart COB’s path toward achieving its mission. We will utilize the strategic plan to decide how to allocate resources, determine what initiatives should be pursued, expanded or dissolved, and make other strategic decisions.
We gathered input from several stakeholder groups to formulate the final version of the plan:
- College of Business Executive Advisory Council
- College of Business Student Leadership Council
- University leadership
- College of Business Leadership Team
- College of Business individual department advisory boards
- 60 day open comment period for all COB faculty, staff, and students
COB Strategic Plan 2016-2021
Mission
We educate business students to prepare them for successful careers in a global economy, with a particular emphasis on experiential learning and graduate education.
Vision
We aspire to be the university of choice for business students who desire a quality education provided by people who are passionate about student success.
GOAL 1: Strengthen academic programs through student recruitment, relevant and innovative curriculum, and experiential learning opportunities that bridge the gap between the classroom and the workforce. |
Objective 1.1 Attract and retain high potential business students with diverse backgrounds and experiences |
Objective 1.2 Offer courses and programs that employ a variety of delivery methods and scheduling patterns to increase student access |
Objective 1.3 Review and revise both undergraduate and graduate programs to ensure curricula and content are current, innovative, and forward-looking, and that programs employ experiential learning opportunities where appropriate to assure student learning and career readiness |
Objective 1.4 Encourage and promote student-to-student and student-to-faculty interaction in both academic and professional settings to actively engage students in the learning process |
Objective 1.5 Strategically manage enrollment and academic programs within the College, including modifying, adding, eliminating, restructuring and combining programs and considering interdisciplinary programs as University and College needs evolve |
GOAL 2: Prepare students for successful careers as business leaders within their communities and in a globally-competitive business environment. |
Objective 2.1 Provide enhanced career services that prepare students for career success |
Objective 2.2 Provide opportunities and experiences that will promote cultural competency and an enriched global perspective |
Objective 2.3 Provide high-impact student engagement opportunities such as internships, job shadowing, and mentoring programs to prepare students for academic and career success |
Objective 2.4 Develop initiatives to facilitate meaningful engagement between domestic and international students |
Objective 2.5 Promote and support involvement in College of Business student organizations |
GOAL 3: Recruit, retain, and reward outstanding and diverse and collegial faculty and staff who demonstrate high-impact academic and professional engagement. |
Objective 3.1 Manage faculty retirements and attrition, as well as enrollment-growth hiring, by providing competitive compensation and benefits and proactive, strategic recruiting |
Objective 3.2 Provide resources and support for development and implementation of experiential learning opportunities that foster critical thinking, problem solving, and applied learning |
Objective 3.3 Actively recruit a diverse and collegial faculty who are highly effective teachers |
Objective 3.4 Promote a culture of importance around scholarship and high-impact intellectual contributions |
Objective 3.5 Recognize and reward outstanding contributions to teaching, research, and student success |
GOAL 4: Strengthen external relationships and grow our profile and reputation. |
Objective 4.1 Promote meaningful engagement with the College of Business Executive Advisory Council and departmental advisory councils |
Objective 4.2 Engage in activities that build affinity among all College of Business constituents to encourage and promote support of the College of Business both now and in the future |
Objective 4.3 Create opportunities to inform, engage and inspire alumni to support the College of Business |
Objective 4.4 Complete Glass Hall renovation and expansion project |
Objective 4.5 Maintain AACSB accreditation for the College of Business and the School of Accountancy |
Members of the College of Business Strategic Planning Committee include the Faculty Executive Committee as well as College leadership:
Paul A Ashcroft | Martin Price Jones |
Ricky L Brattin | Mohammed H Mehany |
Richard N Callahan | David B Meinert |
Chih-Cheng Ed Chang | James D Philpot |
Ronald A Clark | Kent P Ragan |
Barry Cobb | Jenifer J Roberts |
Sherry J Cook | Elizabeth J Rozell |
Ronald L Coulter | Allen D Schaefer |
Sandra E Culver | Randall S Sexton |
Vinay K Garg | Christina S Simmers |
Richard J Gebken | Cathy L Starr |
Dana L Haggard | Kerri L Tassin |
Lester E Heitger | Steven L Thomas |
Vickie Hicks | John R Williams |
Christopher S Hines | Danny E Winkler |
Kevin M Hubbard | Ying Jenny Zhang |
Michelle J Hulett | |
Jeffrey S Jones |