The Missouri State University Ad Team took first place in the P2P: Building Community Trust competition on June 29, 2016 in Baltimore, Maryland. This is the fourth consecutive win for the Missouri State Ad Team in a national or international competition sponsored by EdVenture Partners and is one of seven national advertising and branding competitions the team has won in the last nine years.
“Winning a prestigious championship four years in a row is quite an accomplishment,” said Missouri State President Clifton M. Smart III. “I want to add my congratulations to the students on the Ad Team and the team’s advisor, Dr. Melissa Burnett. This achievement is just the most recent example of how College of Business students excel in the classroom, as well as in extra-curricular activities.”
The 2016 competition allowed Missouri State Ad Team students to partner with the United States Department of Justice on the development of a campaign to strengthen trust between law enforcement officers and the community. This spring, after months of research — including surveys, focus groups, personal interviews — the MSU Advertising Team created MeetLEO, a digital platform that humanizes law enforcement officers. With this campaign, the team hopes to show communities that these individuals are more than just the badges they wear – that they also have friends, families and hobbies.
“I’ve come to know and appreciate the high level of strategic thinking and execution of the MSU Ad Team over the years,” stated Tony Sgro, CEO of EdVenture Partners. “What sets apart MSU is how their solid research sets the compass for a creative, highly integrated campaign that not only addresses all program objectives but multiplies the deliverable by a factor of 10. The icing on the cake is watching Dr. Burnett’s team speak, done with poise, timing, energy, and presence all in a tightly coordinated presentation that is simply, world class.”
For more information on the team’s work and to see the official MeetLEO promotional video visit meetleo.org.
Missouri State Ad Team Members
May 2016 Graduates:
Sofia Caito: Communication, O’Fallon, MO
Shelby Greninger: Marketing, Joplin, MO
Kelly Johnson: Marketing, Richmond, MO
Danielle Marquard: Marketing, Ellisville, MO
Amellia Martin: Media, Journalism & Film, Branson, MO
Alonzo Perez: Marketing, Monett, MO
Lucy Ressler: Art & Design, Chesterfield, MO
Chaz Rose: Marketing, Springfield, MO
Ahmed Tuhafi: Marketing, Baghdad, Iraq
Aaron Conway: Senior, Merchandising and Fashion Design, Mt. Vernon, MO
Megan Platten: Senior, Marketing, St. Charles, MO
Brandon Simpson: Senior, Theatre & Dance, Fenton, MO
Cody Applegarth: Master of Business Administration, Osawatomie, KS
Kimberleigh Eng: Master of Business Administration, Woodbridge, VA
Maryam Khan: Master of Business Administration, Pakistan
Abbey Phillips: Master of Business Administration, Chesterfield, MO
About EdVenture Partners
Founded in 1990, Orinda, California based EdVenture Partners (EVP) has seen more than 100,000 students pass through one of their unique programs. EVP is the only marketing education consultancy in the United States that brings together educators, students, clients and their channel partners for mutual collaboration, partnership and benefit. All EVP designed programs provide the opportunity for students to apply academic theory to real-world situations, thereby leveraging student minds in addressing client goals and objectives.
For more information on EdVenture Partners, please visit http://www.edventurepartners.com.