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"Think Bigger and Bolder"

Tartan Plaid Designed by Merchandising and Fashion Design Department makes it national debut

April 4, 2017 by Mary Grace Phillips

During the Inauguration of the 45th President of the United States, the MSU Chorale wore scarfs composed of the official Missouri State tartan plaid. That tartan plaid was designed by Merchandising and Fashion Design students and faculty.

Group photo
MSU Chorale poses outside The United States Capital

The idea to develop an official MSU Tartan Plaid began 4 years ago when Dr. Cathy Starr met a vendor at the International Textile and Apparel Association conference. However, plans had to be put on hold due to software limitations. Then last year MFD student Dylan Lyle and faculty member Dr. Jenifer Roberts began working with a Collegiate tartan representative to develop and design the tartan that would meet licensing specifications while also incorporating MSU colors.

After meeting with university and student representatives, the designs were narrowed down to two final choices. This past summer, students and faculty had the chance to vote for their favorite. From the 773 votes online, the Tartan was chosen.

The initial unveiling of the Tartan was planned for Spring 2017 graduation. However, when the chorale was presented with the opportunity to perform at the Inauguration, Dr. Cameron LaBarr, Director of Choral Studies, contacted Dr. Roberts about the chorale wearing the Tartan during their performance. The scarfs were quickly put into production so they could be delivered in time for the event.

“The response has been very positive and what better exposure for this new Tartan Plaid with over 20 million people watching” says Roberts. She also says that “faculty, staff and students will see new merchandise this spring for purchase. As more people start to see the Tartan, we hope that athletics, organizations and Bear Wear start to incorporate the Tartan into their uniforms and other items.”

Scarf photo
Chorale members Luke Thomas, Parker Payne and Tandall Wyatt Becraft show off the official Tartan Plaid

If you are interested in purchasing the Tartan Plaid, it can be purchased online by clicking here.To see the Chorale’s performance and to follow their journey in Washington DC, visit this website.

Filed Under: College of Business, Merchandising and Fashion Design Tagged With: Cameron LaBarr, Cathy Starr, Choral Studies, Dylan Lyle, Jenifer Roberts, Missouri State Tartan, Tartan

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