Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath and Dan Heath Vickie Hicks, the College of Business’ Corporate Relations Specialist, was initially drawn to this book by the cover art. The piece of duct tape looked so real she had to pick it up to see if it was. Once she picked it up, she couldn’t put it down. The book is based on the concept that … [Read more...] about On the Bookshelf
The MSU Advertising Club is being recognized at the American Advertising Federation (AAF) national conference for the greatest college chapter growth this year. As part of the award, AAF will send a student representative to the ADMERICA! National Conference, in Phoenix, Ariz., June 5-8. The MSU Ad Team is also making an impact by helping AT&T with its “It Can Wait” … [Read more...] about Ad Team and Advertising Club Make an IMPACT
Thinking about the Fall 2013 COB Career Fair? If you’re an employer, alumni or student, you absolutely should. Here are a few reasons why: Employers: MSU has the largest public College of Business in the Midwest, with 4,600+ students eager to meet you. We offer more than 20 degree options including accounting, logistics and supply chain, computer information systems, … [Read more...] about Save the Date for the Fall 2013 COB Career Fair
Dennis Reigle, special projects business advisor at the American Institute of CPAs, presented "Remember, they are always watching" on April 12 during the 2013 Public Affairs Conference at Missouri State University. Reigle’s interactive and engaging presentation highlighted the fact that our cultural and social norms are, to a large extent, driven by the behaviors we see … [Read more...] about COB Sponsors Dennis Reigle Presentation for Public Affairs Week