Marketing research traditionally has been done using quantitative methods, such as group surveying or self-reporting. While these methods provide valuable data, they don’t tell the whole story. Rebecca Rast, assistant professor in the marketing department at Missouri State University, is taking a different approach to this kind of research. She is using facial expression … [Read more...] about Understanding consumers through emotion
In 2017, Creamer was appointed as a youth-member trustee of America’s Promise Alliance, the nation’s largest network dedicated to improving the lives of children and youth. She is one of just about 40 trustees chosen from around the nation. She holds that role until 2019, and has traveled to Washington, D.C., in that capacity. Joining clubs, finding … [Read more...] about She’s defined herself and found confidence
Rachel Granatino, Director of Marketing and Social media at (e)Merge Granatino enjoys her job because every day presents a new challenge. As a graduate of the Missouri State Marketing Department with a degree in advertising and promotion, she learned how to be prepared for these challenges. The following story has been shared here via the Missouri State University … [Read more...] about Alumni Spotlight
Part of what makes COB so unique is the personalized attention students receive within their department. Students in marketing gathered this spring to share what they enjoy most about Missouri State’s Marketing Department. Coordinated, passionate, personal, approachable, sincerely interested, and eager to help are just a few of the descriptors students use when describing … [Read more...] about COB Students Speak Out: Marketing students tell us what they love about their major
Kris Keilty expresses passion for international study Kris Keilty, who’s working on her MBA, says a study-away trip to Italy forever altered her ideas of what her future might look like. In the spring of 2011, Keilty — who holds a bachelor’s degree with a double major in marketing and fashion merchandising — spent six months in a study-away program in Milan, Italy. While … [Read more...] about Student Spotlight