Online reviews, a form of electronic word-of-mouth (eWOM), often provide vital information to consumers. In the last few years, the number of online review platforms available to consumers has expanded dramatically. As a result, modern consumers have instant access to thousands of peer-to-peer reviews on platforms dedicated to a wide variety of products and services, … [Read more...] about Bears Business Brief: Are online reviews reliable resources for consumers?
Awards Dean’s Office Stephanie Bryant, College of Business Dean, was recognized on the Biz100 list published this fall by Biz417 magazine. Biz 100 is a recognition and celebration of the most influential business leaders in southwest Missouri. Xiao’ou (Sean) Gong, China programs specialist, was recognized for 5 years of service to the University at the annual Staff … [Read more...] about Faculty and Staff Spotlight