Join the Marketing Department in welcoming Dr. Wesley Fiske to Missouri State. Originally from the Houston, Texas area, Dr. Fiske earned his PhD in Business Administration from Texas Tech University. This fall semester he will be teaching Marketing Research and Consumer Behavior. We asked all the typical “get-to-know-you” questions, and although he’s not a Cardinals OR a Royals fan, we think he’ll fit in just fine.

  Area of expertise/research focus? My focal research area is marketing strategy, but I’m also interested in research methods. I have published papers on brand-level strategy, firm-level strategy, and public-private partnerships in various academic journals.

 Hobbies? My main hobbies are fly-fishing and fly-tying, and I also love reading.

 Favorite band or music artist? When I’m in a classic rock mood, I enjoy listening to the Who, the Rolling Stones, and the Band. When I’m  in the mood for something laid-back, I like to listen to Robert Earl Keen and Reckless Kelly.

 Favorite book? Anything by Shakespeare is great, but Macbeth is probably my favorite drama. 

 Favorite place you have traveled? I have visited Yellowstone National Park several times, but I always love going back. There are so many  things to do and so many things to see that I never get tired of it.

 Cardinals or Royals? Astros.