Company Name: Missouri State University office of Strategic Communication
Position Title: Digital Marketing Coordinator
Job Description Website: https://www.missouristate.edu/Human/JobDescriptions/2311-digital-marketing-coordinator.htm
Company Description: The department of Strategic Communication is your resource for news and information about Missouri State University.
Job Title and Description: The Digital Marketing Coordinator will lead digital marketing for Missouri State University. This person will work with other professionals in the Marketing and Communications division to plan and implement digital and content marketing plans, and work with internal university partners, manages projects from inception to completion, and develops strategies that will help meet university marketing goals. The Digital Marketing Coordinator proactively suggests new strategies in the creation and implementation of content for various paid search and social media platforms. The person in this role provides back-up social media support for the university and is a member of the crisis communication team.
Required Qualifications:
- A Bachelor’s degree is required
- Degree in marketing, advertising, public relations, or a closely related field is preferred
- Four years of professional experience directly related to specified duties and responsibilities is required
- Experience developing and implementing comprehensive digital marketing campaigns is required
- Experience with digital analytics platforms, such as Google Search Console and Google Analytics is required
- Experience placing Google and social media ads is required
- Experience managing campaign budgets through digital advertising platforms is required
- Experience with Google Data Studio is preferred
- Excellent organizational, time-management and project management skills are required
- Excellent written, oral and interpersonal communication skills are required
- Advanced knowledge of marketing principles, concepts, techniques, and applications relevant to the field of promotion and advertising is required
- Knowledge of Search Engine Optimization (SEO) factors is required
- Strong grasp on developing, implementing, tracking, and optimizing for search engines marketing (SEM) campaigns is required
- Strong grasp of audience targeting capabilities is required
- The ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds is required
Duties and Responsibilities:
- Manage the planning, execution, and measurement of university digital marketing campaigns that drive student enrollment and advance the university’s strategic goals, visibility, and reputation
- Requires some evening and weekend work
- Occasional overnight or out-of-town travel is required
- Extended periods working at a computer workstation are required
Job Location: Springfield Campus, Missouri State University
Hours: Full Time Regular
Pay Grade: 43 (salary based on education and experience)
Application Instructions: Please apply online at https://jobs.missouristate.edu/postings/58036. First date of consideration is October 27, 2021 and review of applications will continue until the position is filled.
Official transcripts will be required at time of hire.