Written by: Noe Moreno, February 13th, 2023

Dr. Skiba has recently been accepted for publication in the Journal of Marketing Research (JMR)!

Dr. Skiba, an Assistant Professor in the Marketing Department, has recently had her article, “Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets,” published online, January 7th, 2023, on the Journal of Marketing Research (JMR). Dr. Skiba is the third co-author of this article, written alongside Dr. Kumar, Dr. Shi, Dr. Saini, and Dr. Lu who were her colleagues at University of Nebraska-Lincoln during her PhD.

The Journal of Marketing Research is one of the five American Marketing Association (AMA) journals. The JMR, specifically focuses on the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. Additionally, the JMR is included within the Top 50 business journals for the Financial Times and the University of Texas at Dallas research rankings journal list. The JMR is a bimonthly journal consisting of substantive contribution, methodological contribution, and theoretical contribution articles. Dr. Skiba’s recently published article falls under substantive contribution.

Dr. Skiba’s article was first submitted for publication in January of 2021. Dr. Skiba’s article went through numerous revisions and edits until it was accepted for publication in January of 2023. However, Dr. Skiba’s concept and data collection for the article has been in the works since 2016. All the hard work put into this article has led to it being published with the highest honor on the ABDC ranking, a ranking given to journals that helps establish quality and credibility. Dr. Skiba’s article landed an A* ranking.

“Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyed Interactions in Business-to-Business Markets,” focuses on examining the case of buying groups and how they facilitate the relationships between buyers and suppliers. Two distinct initiatives are outlined within the article – monitoring and community building. Through monitoring and community building, buying groups (GPOs) help govern buyer-supplier exchange. GPO’s also impact supplier performance towards buyers. The performance efficacy of the buying group’s governance efforts has two boundary conditions identified, the buyer’s own governance of the supplier and the dependence relations among the central parties. Listed below are the applications found through her research.

· Managers of GPOs would find it useful in understanding how to create a mutually beneficial system that allows GPOs, buyers and suppliers to work together more effectively.

· Managers of buyer firms would find it helpful in understanding how their actions either work synergistically with the actions of the GPOs or not.

· Managers of suppliers would find it useful because it can help them understand the actions that the buyers and GPOs are taking, and why.

The research this article highlights and focuses on will be able to help buying groups such as Vizient, IBC, Pandian, and Nationwide. As well as critical systems such as the large hospital systems in the US consisting of, Tenet Healthcare, HCA Healthcare, Encompass Health, and many more. Dr. Skiba’s work will be very beneficial to the way buying groups and business markets continue to better manage and improve their efficiency and effectiveness.

The Missouri State University Marketing Department is very proud of Dr. Skiba for her publication and her research findings. To learn more about the article click here.

Congratulations Dr. Skiba!