From an objective standpoint, we are living in an unprecedented era of abundance. Yet so many of us are feeling unsatisfied. Why are we seemingly so insatiable? Do you feel that marketing has led to people feeling unsatisfied and not having enough in life? If so, what actions can marketers take to create a world where people feel that they have enough, and they are enough? Can … [Read more...] about How to re-imagine the marketing industry
U.S. News & World Report’s ranking of best university programs recognized Missouri State University’s College of Business (COB) once again. Missouri State’s online bachelor’s degrees in business ranked number 51 in the nation in 2022. COB jumped to number 32 in the new 2023 listing. The boost in ranking can be credited to COB’s college-wide continuous improvement … [Read more...] about MSU online business programs remain on top
A fuse lights a fire, generates a spark and leads to big changes. Likewise, the Missouri State University Ad team started something big in the 2020-2021 academic year by creating a campaign to prevent radicalization, which they called Fuse. “I was really proud of what the students produced,” said Samantha Francka, marketing and communications coordinator for … [Read more...] about Fuse program continues to gain momentum
Fostering a safe community for newly returned veterans was the key focus for Missouri State University Ad Team’s award-winning campaign. The team’s digital initiative, Caliber Gaming Alliance focused on helping military veterans and young adults find a sense of community and purpose through gaming. “The team used gaming to promote real-life connections and reduce feelings of … [Read more...] about MSU Ad Team takes second place in elite national competition
Friday, April 22 is Earth Day. Want to be more eco-friendly? Let’s start with your shopping habits. Brands have been greenwashing products for years. This tactic convinces consumers to spend more on similar products in favor of a “green” label. “Brands started to realize that people care about green products,” said Dr. Jamie Grigsby, assistant professor of marketing at … [Read more...] about Greenwashing: A harmful trend targeting well-meaning shoppers