Dr. Wesley Friske has recently been published in high quality research publications, including his recent work in Journal of the Academy of Marketing Science (JAMS). Dr. Wesley Friske's recent research speaks on sustainability reports and greenwashing in marketing. According to Dr. Friske, "Sustainability reports are popular marketing communications tools, but given the … [Read more...] about Congratulating Marketing Department Associate Professor, Dr. Wesley Friske, on Recent Research Publications
Dr. Jackson Li, has made several research accomplishments in high quality academic journals. For example, he has recently been publishing in Production and Operations Management (ABDC [Australian Business Deans] Ranking: A*), Decision Sciences (ABDC Ranking: A*), and International Journal of Production Economics (ABDC Ranking: A) among others. Dr. Jackson Li's overall research … [Read more...] about Congratulating Marketing Department Assistant Professor, Dr. Jackson Li, on Recent Research Publications
In the latest Marketing Department Research Workshop VIII, Dr. Haiying Yang presented “The Role of Live-Streaming Commerce” The overall research serves to investigate how a supplier responds to the fast-growing live-streaming commerce and if a supplier should collaborate with key opinion leaders (KOLs). In the abstract, Dr. Haiying Yang explains: "Live-streaming … [Read more...] about Congratulating Marketing Department Assistant Professor, Dr. Haiying Yang, on “The Role of Live-Streaming Commerce” Supply Chain Research
In the latest Marketing Department Research Workshop VII, Dr. John Galvan presented “Sales Technology: A Three-part Multimethod Approach to Examining Sales-stacks” The overall research serves as a guidance for future sales-stack technology. In the abstract, Dr. Galvan explains: "Salespeople depend on sales-related technologies to make themselves more efficient and … [Read more...] about Congratulating MKT Department Assistant Professor, Dr. John Galvan, on “Sales Technology” Research
We are dedicating this week's #FacultyFriday to Dr. Jamie Grigsby! Over the past summer, she's published her research in the Journal of Advertising, the Journal of Consumer Behaviour, and with the help of Marketing Professor, Dr. Jenifer Skiba, the Journal of Interactive Advertising. Congratulations, Dr. Grigsby. You may find the articles, along with their respective … [Read more...] about “A Picture’s Worth a Thousand Words” Marketing Professor, Dr. Jamie Grigsby, Conducts Cutting-Edge Research on Advertising and Consumer Behavior