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Mind's Eye

Unraveling the complexities of corporate tax

May 5, 2025 by Strategic Communication

Portrait of Dr. Mollie Adams as she puts together a jigsaw puzzle of dollar bills.

In the complex world of corporate finance, tax compliance stands out as one of the trickiest areas to navigate. Here is where financial strategies and regulations meet.   In this environment, companies are like tightrope walkers. They must balance their desire for tax savings with the need to satisfy regulators. Dr. Mollie Adams, assistant professor in Missouri State … [Read more...] about Unraveling the complexities of corporate tax

Filed Under: 2025, Featured Story Tagged With: faculty, Mollie Adams, research, School of Accountancy

From patient to practitioner: impacting lives through occupational therapy

September 17, 2024 by Strategic Communication

Ashlea Cardin oversees the health of a newborn in the NICU.

While she received high-quality care, it was not geared toward kids or their families.   “My therapy looked very much like a younger version of adult therapy,” said Cardin, associate professor of occupational therapy at Missouri State University. “I loved my therapists, but my therapy wasn’t fun.”  Her parents also lacked the information and guidance to help her at home. … [Read more...] about From patient to practitioner: impacting lives through occupational therapy

Filed Under: 2024, Featured Story Tagged With: Ashlea Cardin, faculty, occupational therapy, research

Enamel, cloth, grass, bones: Exploring the body as landscape 

July 16, 2024 by Katherine Whitaker

Portrait of Jin A. Seo

No surprise that Jin A. Seo, associate professor of art and design at Missouri State University, counts herself among those inspired. However, Seo, an art jeweler, approaches landscapes differently.   Her work breaks the confines of traditional jewelry-making. Pushing past an outfit accessory, her jewelry serves as a sculptural exploration of the body. Seo’s work asks the … [Read more...] about Enamel, cloth, grass, bones: Exploring the body as landscape 

Filed Under: 2024, Featured Story Tagged With: Art and design, faculty, Jina Seo

Marketing with moving stories: A picture is worth a thousand words

June 17, 2024 by Strategic Communication

Jamie Grigsby folds her arms and gives a smile for a portrait picture

Narrative transportation is the result of a book you cannot put down. It’s the process where you start to relate to the character, imagine the setting and wonder: what will happen next? Can you experience that same feeling through advertisements?  Marketers incorporate narrative transportation into their advertising to connect and persuade their consumers.  Researchers … [Read more...] about Marketing with moving stories: A picture is worth a thousand words

Filed Under: 2024, Featured Story Tagged With: faculty, Jamie Grigsby, marketing, research

Mentorship: Will it solve the teacher shortage?

May 15, 2024 by Strategic Communication

Tammi Davis sits in a chair posing for a picture

“The first few years are a crucial time in the development of novice teachers,” said Davis, associate professor of childhood education and family studies at Missouri State University. “They need mentorship and support to help guide them so they’re not navigating it all alone.”  Evidence shows formal mentorship provides teachers with the support they need for their … [Read more...] about Mentorship: Will it solve the teacher shortage?

Filed Under: 2024, Other Stories Tagged With: Childhood education and family studies, faculty, research, Tammi Davis

More than Room and Board: What hoteliers offer versus what consumers perceive they want

April 10, 2024 by Strategic Communication

Dr. Albert Barreda visits a hotel and poses for a photo with his hands resting against a handrail.

As an associate professor in the School of Hospitality and Agricultural Leadership at Missouri State University, Barreda uses consumer research to help independent hoteliers navigate the market.   “My research is theoretical, but it’s also very practical. It needs to be,” he said. “Academics are operating in a theoretical sense, a different time frame. Hoteliers are … [Read more...] about More than Room and Board: What hoteliers offer versus what consumers perceive they want

Filed Under: 2024, Other Stories Tagged With: Albert Barreda, faculty, Hospitality leadership, research

Deciphering the disturbances

February 21, 2024 by Strategic Communication

Dr. Debra Finn holds a river insect, letting it remain underwater, at the Bull Mills Creek.

Standing in the middle of a running stream, golden sunlight dapples the surface of the water. Gravel underfoot provides a slightly uneven texture. The sound of running water fills the air. But a disturbance such as a flash flood can turn a shiny stream into a muddy mess of churning gravel in an instant, displacing what lives beneath the waters.   Yet, the streams still … [Read more...] about Deciphering the disturbances

Filed Under: 2024, Other Stories Tagged With: Biology, Debra Finn, faculty, research

Creating safe spaces to retain women in academia

January 19, 2024 by Strategic Communication

With a book resting on her lap, Dr. Nicole West happily participates in her Wednesday Faculty Writing group session.

According to the National Center for Education Statistics, in fall 2020, Black women comprised less than 5% of faculty, 10% of student affairs administrators and 9% of students at degree-granting institutions in the U.S.   Associate professor and assistant director for the School of Special Education, Leadership, and Professional Studies, Dr. Nicole West is one of only seven … [Read more...] about Creating safe spaces to retain women in academia

Filed Under: 2024, Other Stories Tagged With: College of Education, faculty, nicole west, research

How studying what we like can show us who we are

December 15, 2023 by Strategic Communication

Dr. Holly Holladay smiles thoughtfully while holding a coffee mug.

The cultural juggernaut aired on NBC for seven seasons, amassing a loyal fanbase and living on in pop culture fandom. The show spawned countless memes, inspired young girls to go big, launched Galentine’s Day into the national lexicon and continues to live on in rerun glory.   Dr. Holly Holladay, associate professor in the department of communication, media, journalism and … [Read more...] about How studying what we like can show us who we are

Filed Under: 2023, Other Stories Tagged With: holly holladay, media journalism and film, pop culture, research

Counting shapes for the future

November 17, 2023 by Katherine Whitaker

Posing for the camera, Dr. Steven Senger rests his arms on an outdoor geometric sculpture.

On a hot summer day in Hanoi, Vietnam, colleagues toss ideas back and forth. There are drawings on a chalkboard. Concepts bounce off each other. Rules bend, break or are cast aside entirely. Ideas that aren’t working are shelved in favor of exploring more solid options. Finally, a creative breakthrough. Clearly, this is a room full of mathematicians. Steven Senger, associate … [Read more...] about Counting shapes for the future

Filed Under: 2023, Other Stories Tagged With: mathematics, research, Steven Senger

Uncovering the truth and the trauma

September 26, 2023 by Nicki Donnelson

Dr. Marnie Watson leans against a porch rail of a tiny home at Eden Village.

When Dr. Marnie Watson’s career as a novelist didn’t pan out, she sought a new path where she would unveil truth about humanity and culture. As a cultural and medical anthropologist, Watson immerses herself in her research, where she draws close to people in extreme circumstances. She asks questions to better understand, “how they deal with life in difficult … [Read more...] about Uncovering the truth and the trauma

Filed Under: 2023, Other Stories Tagged With: College of Humanities and Public Affairs, faculty, Marnie Watson, research, sociology and anthropology

Defying expectations: Scripts inspired by extraordinary circumstances

July 17, 2023 by Nicki Donnelson

Christina Pippa smiles at the camera, surrounded by stage lights and fog.

From a young age, Cristina Pippa felt emboldened by the power of storytelling. She wrote and performed plays for any captive audience, even when her puppy was the only co-star. In more recent years, she developed a talent scripting for screen and stage. Her resume now boasts more than 30 theatrical productions. “For playwriting, the writer must convey so much through … [Read more...] about Defying expectations: Scripts inspired by extraordinary circumstances

Filed Under: 2023, Other Stories Tagged With: Cristina Pippa, faculty, media journalism and film, research, Reynolds College of Arts and Letters

Save one to save them all

May 19, 2023 by Nicki Donnelson

Dr. Carol Miller stands in the boughs of a long-leaf pine.

There are laws in place to hold businesses accountable. But our interpretation of these laws can have unseen consequences. In 2017, the Trump administration altered the legal interpretation of the word “take” under the Migratory Bird Treaty Act, creating a legal debate. Dr. Carol Miller, distinguished professor of business law at Missouri State University, found this new … [Read more...] about Save one to save them all

Filed Under: 2023, Other Stories Tagged With: Business Law, Carol Miller, College of Business, faculty, research

Children’s books for change

April 12, 2023 by Nicki Donnelson

Dr. Kayla Lewis poses between colorful stacks of children's books.

But many children's books do not portray Native Americans accurately. As a citizen of the Chickasaw Nation, Lewis is particularly passionate about spreading awareness of Native American history. "So many books depict Native Americans with the same stereotypical characteristics and misconceptions. Meanwhile, they ignore the unique customs and traditions of over 550 federally … [Read more...] about Children’s books for change

Filed Under: 2023, Other Stories Tagged With: College of Education, faculty, Kayla Lewis, Literacy, research

From education to protection

March 10, 2023 by Nicki Donnelson

Gary Webb sits on horseback in arena.

This is a question Dr. Gary Webb, department head of animal science at Missouri State University, has been researching for nearly a decade.   Throughout the years, the number of animals infested with internal parasites – or as some call them, worms – has increased dramatically. This is especially true in horses.   Webb hoped to gain a better understanding of how animal owners … [Read more...] about From education to protection

Filed Under: 2023, Other Stories Tagged With: animal science, Darr College of Agriculture, Gary Webb, research

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