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Mind's Eye

Unraveling the complexities of corporate tax

May 5, 2025 by Strategic Communication

Portrait of Dr. Mollie Adams as she puts together a jigsaw puzzle of dollar bills.

In the complex world of corporate finance, tax compliance stands out as one of the trickiest areas to navigate. Here is where financial strategies and regulations meet.   In this environment, companies are like tightrope walkers. They must balance their desire for tax savings with the need to satisfy regulators. Dr. Mollie Adams, assistant professor in Missouri State … [Read more...] about Unraveling the complexities of corporate tax

Filed Under: 2025, Featured Story Tagged With: faculty, Mollie Adams, research, School of Accountancy

From patient to practitioner: impacting lives through occupational therapy

September 17, 2024 by Strategic Communication

Ashlea Cardin oversees the health of a newborn in the NICU.

While she received high-quality care, it was not geared toward kids or their families.   “My therapy looked very much like a younger version of adult therapy,” said Cardin, associate professor of occupational therapy at Missouri State University. “I loved my therapists, but my therapy wasn’t fun.”  Her parents also lacked the information and guidance to help her at home. … [Read more...] about From patient to practitioner: impacting lives through occupational therapy

Filed Under: 2024, Featured Story Tagged With: Ashlea Cardin, faculty, occupational therapy, research

Enamel, cloth, grass, bones: Exploring the body as landscape 

July 16, 2024 by Katherine Whitaker

Portrait of Jin A. Seo

No surprise that Jin A. Seo, associate professor of art and design at Missouri State University, counts herself among those inspired. However, Seo, an art jeweler, approaches landscapes differently.   Her work breaks the confines of traditional jewelry-making. Pushing past an outfit accessory, her jewelry serves as a sculptural exploration of the body. Seo’s work asks the … [Read more...] about Enamel, cloth, grass, bones: Exploring the body as landscape 

Filed Under: 2024, Featured Story Tagged With: Art and design, faculty, Jina Seo

Marketing with moving stories: A picture is worth a thousand words

June 17, 2024 by Strategic Communication

Jamie Grigsby folds her arms and gives a smile for a portrait picture

Narrative transportation is the result of a book you cannot put down. It’s the process where you start to relate to the character, imagine the setting and wonder: what will happen next? Can you experience that same feeling through advertisements?  Marketers incorporate narrative transportation into their advertising to connect and persuade their consumers.  Researchers … [Read more...] about Marketing with moving stories: A picture is worth a thousand words

Filed Under: 2024, Featured Story Tagged With: faculty, Jamie Grigsby, marketing, research

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