Missouri State Outreach Marketing and Promotions launched a Facebook campaign for Off-Campus programs. This campaign ran from May 12-June 24, 2016.
The campaign objectives:
- Drive traffic to the Outreach website.
- Increase enrollments at our satellite campuses.
Campaign specifics:
- 22 ads running from May 12-June 24, 2016 within 40 miles of each of the following off-campus locations: Cassville, Joplin, Lebanon, Neosho, Nevada, Table Rock and West Plains. Ads were placed in the desktop news feed, audience network and mobile news feed.
These Facebook ads (combined) resulted in:
- 36,868 link clicks to the Missouri State Outreach website
- A click-through rate of 3.05%
- A reach of 236,096 people (to whom this ad was shown)
- 593 post likes, 36 post comments, 69 post shares, 29 Facebook page likes (as a direct result of the ads)
Page likes by location:
- Joplin Region: 1198 start, 1258 end; increase of 60 likes
- Lebanon: 463 start, 496 current; increase of 33 likes
- West Plains: 378 start, 447 end; increase of 69 likes
Overall Outreach website traffic:
Comparing May 12-June 24, 2016 to that same time period the previous year yield the following results:
- Increase of sessions by 217.58% (30,977 vs. 9,754)
- Users were up 161.43% (20,423 vs 7,812)
- Pageviews increased 192.98% (87,286 vs 29,792).
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| Joplin | |
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| Lebanon | |
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| Neosho | |
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| Nevada | |
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| Table Rock | |
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| West Plains | |
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