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Missouri State Outreach

Continuing & Distance Education

Summer and Fall 2017 Off-Campus Programs Facebook Ads

May 30, 2017 by Valerie Cummings

Missouri State Outreach Marketing and Promotions recently completed a Facebook campaign for Off-Campus Programs. This campaign ran from May 10-16, 2017.

Marketing objectives:

  • Drive traffic to the Outreach website
  • Increase awareness of programs available at the satellite campuses and subsequently increase enrollments

Campaign specifics:

  • 23 ads ran from May 10-May 16 within the following areas: Cassville + 25 mile radius, Neosho + 25 mile radius, Joplin + 40 mile radius, Nevada + 35 mile radius, Lebanon (+area specified by zip codes) and West Plains + 35 miles.
  • These ads appeared in the desktop news feed, mobile news feed, desktop right column and audience network.

These Facebook ads (combined) resulted in:

  • 3,442 clicks to the Missouri State Outreach website.
  • A click-through rate of .73%. According to a study done by Wordstream, this is an average click-through rate for the education industry.
  • A reach of 162,171 people (to whom these ads were shown 2.92 times).
  • 3,981 post engagement (number of actions people took involving the ads), 37 post comments, 43 post shares, 126 Facebook page likes (as a direct result of these ads)

Page likes by location:

  • Joplin Region: 1252 start, 1349 end; increase of 97 page likes
  • Lebanon: 542 start, 557 end; increase of 15 page likes
  • West Plains: 505 start, 543 end; increase of 38 page likes

Overall Outreach website traffic:

Comparing May 10-16, 2017 to that same period the previous year, yield the following results:

  • 134.75% increase in non-bounced sessions
  • 67.79% increase in page views

 

Ads created by location:

Cassville

 

Joplin

 

Lebanon

 

Neosho

Nevada

 

West Plains

 
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About Valerie Cummings

Valerie Cummings is the front-end designer / developer for web strategy and development. Using strategic thinking paired with visual elements, she strives to provide students with an optimal online experience.

  • MindEdge offering three noncredit online courses for free until August 31 - March 27, 2020
  • Ozarka College enters articulation agreement with MSU Outreach in West Plains - July 12, 2019
  • Outreach helps elementary education students prepare for exams - March 8, 2019
  • Online hotel management degree recognized as one of the best - October 8, 2018
  • Summer and Fall 2018 Off-Campus Programs Facebook Ads - July 17, 2018
  • Master of Science in Counseling in West Plains Campaign - March 2, 2018
  • Open House / Ribbon Cutting Ceremony for Public Safety Training Center / MSU-Camdenton Social Media Kit - August 15, 2017
  • Summer and Fall 2017 Off-Campus Programs Facebook Ads - May 30, 2017
  • Spring / Summer 2017 Educational Administration / Missouri State Direct Campaign Complete - April 10, 2017
  • Summer and Fall 2017 Off-Campus Program Brochures Now Available - March 24, 2017

Filed Under: Joplin, Lebanon, Neosho, Nevada, Off-Campus / Interactive Video, Outreach Promotions and Marketing, West Plains

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  • Adult Student Services
  • Camdenton
  • Cassville
  • Dual Credit
  • Evening College Plus
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  • Joplin
  • Lebanon
  • Missouri State Online
  • Missouri State Outreach
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  • Neosho
  • Nevada
  • Noncredit Programs
  • Off-Campus / Interactive Video
  • Outreach Promotions and Marketing
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  • Webb City
  • West Plains

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