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Missouri State Outreach

Continuing & Distance Education

Summer and Fall 2018 Off-Campus Programs Facebook Ads

July 17, 2018 by Valerie Cummings

Missouri State Outreach Marketing and Promotions recently completed a Facebook campaign for Off-Campus Programs. This campaign ran from May 21 to June 15, 2018.

Marketing Objectives:

  • Drive traffic to the Outreach website.
  • Increase awareness of programs at our satellite locations and subsequently increase enrollments.
  • Place emphasis on affordability, ease of transfer, cohort experience, education degrees and web conference technology.

Campaign specifics

  • 34 ads ran from May 21 to June 15 within the following areas: Camdenton + 30 mile radius, Cassville + 30 miles radius, Joplin + 30 miles radius, Lebanon + 30 miles radius, Neosho + 30 mile radius, Nevada + 30 miles and West Plains + 30 miles.

These Facebook ads (combined) resulted in:

  • 7,503 link clicks to the Missouri State website landing pages
  • A result rate of .49% (meaning reactions (like/comment/share/clicks) on our ad divided by the number of impressions).
  • A reach of 206,329 people
  • 8,347 actions taken by people in response to the ads (like/comment/share/clicks)

Page likes by location:

  • Joplin region: 1,337 start; 1,464 finish; 127 likes gained
  • Lebanon: 563 start; 588 finish; 25 likes gained
  • West Plains: 621 start, 650 finish; 29 likes gained

Overall Outreach website traffic:

Comparing May 21 – June 15, 2017 to previous year, yield the following results:

  • 50.31% increase in pageviews
  • 67.11% increase in unique pageviews

Ads created by location:

Camdenton

Cassville

Joplin

Lebanon

Neosho

Nevada

West Plains

Filed Under: Off-Campus / Interactive Video, Uncategorized Tagged With: Outreach Promotions and Marketing

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Categories

  • Adult Student Services
  • Camdenton
  • Cassville
  • Dual Credit
  • Evening College Plus
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  • Joplin
  • Lebanon
  • Missouri State Online
  • Missouri State Outreach
  • MOOCs
  • Mountain Grove
  • Neosho
  • Nevada
  • Noncredit Programs
  • Off-Campus / Interactive Video
  • Outreach Promotions and Marketing
  • Uncategorized
  • Webb City
  • West Plains

Tags

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