Missouri State Outreach Marketing and Promotions recently completed a Facebook campaign for Off-Campus Programs. This campaign ran from May 21 to June 15, 2018.

Marketing Objectives:

• Drive traffic to the Outreach website.
• Increase awareness of programs at our satellite locations and subsequently increase enrollments.
• Place emphasis on affordability, ease of transfer, cohort experience, education degrees and web conference technology.

Campaign specifics

• 34 ads ran from May 21 to June 15 within the following areas: Camdenton + 30 mile radius, Cassville + 30 miles radius, Joplin + 30 miles radius, Lebanon + 30 miles radius, Neosho + 30 mile radius, Nevada + 30 miles and West Plains + 30 miles.

These Facebook ads (combined) resulted in:

• 7,503 link clicks to the Missouri State website landing pages
• A result rate of .49% (meaning reactions (like/comment/share/clicks) on our ad divided by the number of impressions).
• A reach of 206,329 people
• 8,347 actions taken by people in response to the ads (like/comment/share/clicks)

Page likes by location:

• Joplin region: 1,337 start; 1,464 finish; 127 likes gained
• Lebanon: 563 start; 588 finish; 25 likes gained
• West Plains: 621 start, 650 finish; 29 likes gained

Overall Outreach website traffic:

Comparing May 21 – June 15, 2017 to previous year, yield the following results:

• 50.31% increase in pageviews
• 67.11% increase in unique pageviews

Ads created by location:

Camdenton

Cassville

Joplin

Lebanon