The university’s Action Plan for 2019-20 has been finalized and is now available online. Please take a moment to review the plan and determine how we can work together to implement it.
Focus on enrollment
This year’s plan includes enrollment as a focus area. Our opening day enrollment was in line with what indicators projected — we opened classes with a 4.6% enrollment decrease. Indicators project a decrease again next fall, but we still have time to implement new recruitment and retention strategies this year to reduce the anticipated enrollment decline.
Enrollment strategies for this year include:
- Provide dual credit for free to high school students on free or reduced lunch and recruit dual credit students as prospective degree-seeking students
- Promote undergraduate certificates to current and prospective students
- Restructure and enhance scholarship programs
- Recruit nontraditional students using the state’s new Fast Track Workforce Incentive Grant
- Promote career outcomes and experiential learning opportunities in recruitment efforts
- Improve technology designed to enhance recruitment (streamline application processes, introduce campus virtual tour, utilize customer relationship management system, enhance digital marketing, fully implement a texting platform for advisers, etc.)
- Enhance partnerships with external groups that promote Missouri State to prospective students (college access programs, Boys and Girls Clubs, etc.)
- Develop new program agreements with international partner universities
- Develop risk profiles through data modeling to inform early student interventions
As I mentioned in a previous note, we will also develop a strategic enrollment management plan to guide our efforts going forward. We will kickoff this process with an afternoon event on Sept. 18 at the Darr Agricultural Center.
Review the Action Plan
The Action Plan for 2019-20 also includes action items for each of the subject matter headings of the university’s 2016-2021 long-range plan. These items include:
- Develop and promote interdisciplinary and cross-disciplinary educational and research opportunities, including opportunities to integrate certificate and other academic programs with the university’s economic development assets and activities in IDEA Commons
- Strengthen career planning and development for students, and evaluate opportunities to help students promote their skills to prospective employers
- Evaluate the results of the climate study and revise the university’s strategic diversity plan
- Complete the JVIC expansion financing plan and begin construction
- Launch a comprehensive campaign to raise private funds
- Implement strategies to reduce bond payments
- Improve compensation for faculty and staff
Thanks for all you do for Missouri State!
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