We have had many classes throughout school talking about marketing research and how important it really is if you want to have a successful business. Never liked researching and learning how to do well in marketing research until I started my job with Milwaukee Tool. This really taught me how important this process is to a business and how beneficial it is. One thing that shocked me while reading the book was, the United States has the highest quality of secondary data available. When I stop to think about how our culture always has their phone in their hands its crazy to think how much we really get on camera. I think in the future this is something that can really be beneficial in writing history. Especially with COVID-19 going on right now, I feel like there could be a lot of information gathered on how it has affected millions.