I found it interesting to learn about how different cultures react to waiting in long lines at Disney parks. The text mentions that Disney spent years researching the best way to keep people happy while standing in long lines, but even with their decades of extended-experience they still could not anticipate the problems they would run into at Disneyland Paris. The clientele at American parks and Tokyo Disneyland are typically cooperative and orderly when queuing up and waiting in lines. However, people in countries like Spain and Italy have a different reaction to queues and long wait times. This was a problem that Disney had to overcome, and something they could not prepare for through their years of marketing research. This made me truly realize how difficult it can be to conduct international marketing research. Like most things in life, the best way to learn is through experience; research and preparation can not always anticipate everything!