Reading over the example of Lego’s Target Market was a great lesson. First it talks about how Lego was trying to target girls 5 different times and finally after they spent time and money in qualitative research, they were successful. This makes me wonder what type of research they were doing before they started to really focus on qualitative. Learning that … [Read more...] about It’s important to know what research is needed
We have had many classes throughout school talking about marketing research and how important it really is if you want to have a successful business. Never liked researching and learning how to do well in marketing research until I started my job with Milwaukee Tool. This really taught me how important this process is to a business and how beneficial it is. One thing that … [Read more...] about Marketing Research
I thought it was very interesting to learn about taxes for online businesses. This is a concept that I would never really think to have big issues, but it’s not just black and white because the internet can be used anywhere. I figured the business would get taxed where their main location is, however, there are a lot of e-commerce business that do not have physical stores. In … [Read more...] about Taxes
It was interesting to learn about piracy on a global scale. I figured the most popular kind would be music. What really shocked me is when the book mentioned brand names such as Rolex and Cartier are sold every year netting illegal profits of at least 500 million. Not only is that a huge about of money, but there is more money lost due to trademarks, copyrights and patents. … [Read more...] about Piracy
I thought it was very interesting to learn about cyberterrorism and cybercrime. I feel like we never talked about anything like this in any of my classes because technology wasn’t as advanced as it is today. Knowing how advanced it is today and how much companies use some form of sharing or cloud makes it more important than ever to be careful. When it really explained how hard … [Read more...] about Political Risks of Global Businesses