Earlier this month, the University launched a microsite,  Inside Missouri State, that correlates with the Undergraduate Admissions Guide. This was a collaborative project between the Offices of Admissions, Web and New Media and Publications.

A few highlights:

• This new site is meant to be a standalone, self-contained microsite. It’s like a advertisement about Missouri State. We link out to several standard Missouri State web pages, but the design used on this microsite will not be reused elsewhere.
• The content within the microsite was repurposed from the printed Undergraduate Admissions Guide. This allowed us to reuse a lot of excellent content that Admissions and Publications had already produced and coordinated.
• There are five marketing message videos, one for each of the first five sections of the site. There are also videos for the spotlights on the left of these sections. The video work was done by Brad Mitchell and student Carlynn Forst, with script help from Michelle Rose.
• The design was done by Lindsay Winchester, in coordination with Veronica Adinegara’s printed Viewbook designs. Additional support was provided by student Dustin Jacobs.
• The coding of the site was done by student Ray Lehnhoff, with oversight by Chad Killingsworth and Sara Clark.
• The main route into this microsite is from the Admissions homepage, which has a new Flash element that links into the microsite.
• Many of the features of this microsite can be reused in other sites, such as the spotlight videos which are in iTunesU and can be used within Web Press.

University departments are welcome to point their future undergraduate students to the Inside Missouri State microsite.