View the presentation slides

Academic websites are a key component of the recruitment process. We know our future students (and their parents) are looking at these websites when choosing a college or university. So, why do these sites often fail to make the grade? This HighEdWeb presentation shared how Missouri State University was able to systematically address our academic websites by gathering support, obtaining funding, and developing a workflow that involved both content and marketing experts.

Supplements

• Academic Website Recommendations
• Survey
• Content Inventory
• Workflow

Presenters

• Sara Clark, Office of Web and New Media
• Stacey Funderburk, Office of Publications
• Don Hendricks, Office of University Communications