Web Strategy and Development Blog

Commercials

Each basketball season, Missouri State has an opportunity to show 30-second commercials during the televised games and coaches’ shows. Two commercials were developed this season (see below), and a third commercial about public affairs is in production. The production is a joint effort between university communications and the office of web and new media.

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Each basketball season, Missouri State has an opportunity to show 30-second commercials during the televised games and coaches’ shows. Two commercials were developed this season (see below), and a third commercial about public affairs is in production. The production is a joint effort between university communications and the office of web and new media.

We plan to use these commercials next basketball season, at applicable events, within websites, etc. Feel free to incorporate these videos into your efforts.

Building on tradition

Knowing that many of the basketball fans are also alumni, we designed one spot to connect emotionally with alumni. We decided to use a “then and now” approach: show a traditional image then transition into a current viewpoint. We hoped this would build some nostalgia with alumni while educating them about newer campus features.

[youTubeVideo url=”https://www.youtube.com/watch?v=5QrX1IfM51c” width=”600″ height=”367″]

Choosing your future

Recruitment was another goal for the spots; we wanted to showcase the diversity of academic options available at Missouri State.

[youTubeVideo url=”https://www.youtube.com/watch?v=5YvjhNn9LeI” width=”600″ height=”367″]

If you are interested in having our office produce a video for your University unit or department, please visit our Video Services page for more information.