Today the office of Web and new media rolled out a new Instagram initiative: the My Place Instagram takeover.

Sharing a student perspective

The My Place Instagram takeover principle is simple: for one day, one student shares his or her perspective on life at Missouri State through the Missouri State Instagram account. The goal is to tell the student story from their point of view with strong visuals.

The initiative launched today with Brooke Rohan, a hospitality and restaurant administration major and Carrie’s Café student. Visit Instagram to see more about her place at MSU.

Why Instagram?

Although relatively new to the social media block, Instagram has more than 200 million monthly active users. Each day those users share 60 million photos.

Growth is most rapid in younger demographics – 35% of 14-18 year olds and 31% of 19-24 year olds use Instagram – ranking the platform more popular than Twitter with those groups.

The future of My Place

We are piloting the My Place Instagram takeover this spring and summer, with plans to roll out a more regular schedule of takeovers during the fall semester.

These photos and captions will also be captured for longer term use as spotlight stories on the Missouri State website.

Recommend a student

Do you have a student to recommend? Email the office of Web and new media your suggestion. Experience using Instagram is preferred but not required.