The department’s diverse range of unique programs presented design challenges and opportunities. With prospective students in mind, the redesign team wanted to make sure that information regarding each program would be easy to find. The team also hoped to communicate the programs’ benefits through a variety of means, including text, photo and video. As a result, organization and storytelling became focal points of the redesign strategy.
- All undergraduate and graduate programs, including minors and certificates, are clearly listed in the navigation of the departmental homepage so that visitors can quickly skim for specific areas of interest.
- Distinctions between programs (such as the difference between studying geography and geospatial sciences) are defined in content blocks.
- Straightforward questions such as “Why study geology at Missouri State?” are answered with lists that are written from the second-person perspective. (For example, “You will be part of the largest geology program in the state…”)
- Stories of student success are told through a variety of platforms, including blogs and spotlight profiles, which are in turn distributed strategically through customized feeds.
- Outside content pieces such as advisement videos and Maroon Minute videos are incorporated throughout the site, where they help create a complex, inviting picture of the department.
- Staff lead and content: Jessica Clements, new media specialist, University communications
- Design: Veronica Adinegara, senior graphic designer, University publications
- Implementation: Hannah Morrison and Ted Ostapko, Web and new media student workers, with oversight by Brian Heaton, content management programmer/analyst, and Sara Clark, director of Web and new media
- Recap: Making Your Statement in a Digital World - November 17, 2016
- Recap: 2016 Public Affairs Convocation on social media - November 9, 2016
- Free training for websites, blogs and social media - November 2, 2016
- Redesigned physician assistant studies website: Academic excellence + work-life balance - October 3, 2016
- Free photo opportunity for faculty and staff - August 24, 2016
- Mobile-friendly academic website conversions: Spring semester progress - July 23, 2016
- Free photo opportunity for faculty and staff - June 17, 2016
- Free photo opportunity for faculty and staff - April 7, 2016
- Recap: Student work featured - January 11, 2016
- Redesigned biology website: Diverse programs in a mobile-friendly format - January 7, 2016