Training will provide tips on unlocking the power of academic blogs - Web Strategy and Development Blog

Blogging for recruitment and retention

Academic blogs are one of the simplest tools for nurturing relationships with prospective students and faculty; sharing important information among current students, faculty and staff; and promoting a program’s accomplishments and offerings.

A well-maintained blog is a huge boost to both communication and search engine optimization strategies, but getting started can feel challenging.

The office of Web and new media and the faculty center for teaching and learning are co-sponsoring a Q-and-A panel discussion and training on some of the most persistent blogging questions, such as:

Why should I be blogging?
How do I get started?
How do I know it’s worth the effort?
How do I integrate this type of communication into a schedule that’s already packed?
Who’s reading our departmental blog?
What do I talk about on the blog?
How do I solicit content?
What does a successful blog post look like?
What do I do with blog content once it’s been created? Where else can I use it?

The training will feature a panel of expert faculty bloggers, who are willing to share their tips and tricks for maximizing a blog’s potential, along with key analytics data and useful blogging resources.