As part of the Academic Website Project, this effort is funded by the office of the provost. Websites will be converted according to the deans’ prioritization on a college-by-college rotation.
Frequently asked questions
Why are we converting to mobile?
Smart phone and tablet usage continues to grow exponentially — particularly with our largest target demographic. In addition, last month Google updated its search algorithm, expanding its use of mobile-friendliness as a ranking signal in organic search results.
What’s involved in the mobile conversion process?
Conversion rather than redesign
The mobile conversion process is not a redesign of your website.
Certain academic websites (Examples: marketing, hospitality and restaurant administration, area studies) have been redesigned according to mobile-friendly specifications; during the redesign process, these sites received new content — including text, design elements, photos and videos. But during a conversion process, new content will not be created for your website.
Incorporating existing multimedia content
However, we will be looking for ways to incorporate content that has already been created for your program. Whenever possible, we will add multimedia pieces such as Mind’s Eye and spotlight videos, provided that they support your program’s recruitment goals and meet other content guidelines.
If you know of existing multimedia content you’d like to add to your website, please feel free to let us know about it once we begin your conversion process.
In the future, any academic website that goes through the mobile conversion process will also receive a complete redesign as part of the Academic Website Project. At that point, we will be creating new content.
I represent an academic department. How do I get the process started?
Commencing the conversion
You don’t need to do anything.
- The conversion process is funded by the office of the provost.
- Your department has already been prioritized by your dean.
- Web and new media will contact you via email when your website is entering conversion.
During the conversion
While your website is being converted, you will not be able to edit your live website. Instead, you’ll send updates to email@example.com. We will make updates on your behalf.
Following the conversion
- Once the conversion is complete, you’ll be notified that your website is ready for your review.
- At this time, you’ll have the opportunity to send feedback and request changes.
- Please keep in mind that we will not be revising your content during this process. (If you’d like to make content revisions, you will have that opportunity once your mobile-friendly website has been launched and you have resumed responsibility for maintaining it.)
- Your website will be launched four weeks after the date you are notified that it’s ready for review.
Once it’s converted, will we still be using Web Press?
Yes, you’ll continue to manage your website through Web Press.
I’m part of a University unit that isn’t an academic department. How do we start the mobile conversion process?
Mobile conversion isn’t fully available to non-academic departments yet. We are working through that process and will post when available. You’re welcome to email firstname.lastname@example.org if you’d like to be an early conversion client.
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